From virtual to solid: Network marketing enters the mainstream

Case Ford has done a medium-scale online activity in QQ space, almost completely relying on the natural transfer between users and information sharing to promote, but attracted a large numbers of people to participate. When Tencent's marketing consultant team put forward "buy clothes send Q Show" promotion plan, the domestic famous casual apparel brand market leader is skeptical. However, the result is a surprise to customers: both the brand awareness and actual sales are due to this virtual item straight up! And the other brand to send a belt and bag sales promotion, but far from getting the same results.　　Today, many urban white-collar daily life from the "online life" began, the above case is in the proof of network marketing has gradually become a new way of promotion is accepted? Online life penetration every corner Tencent's online life world is a platform, online is just a means of implementation, and its content is still around the basic needs of people, it permeates all corners of our lives. Statistics show that 58 million people at the same time using QQ for communication, 65.79 million independent users in the same day browsing Tencent network, 95 million times in the daily QQ space and generate 9.5 million blog updates ... Tencent's online life world is a platform, the content of which revolves around the basic needs of people. Can not say that online life is virtual, only offline life is real. Whether the actual situation or not, the key to the user's behavior, concept, value of the practical impact. "Opinion Network Marketing value shows senior planning director Liu Yan today's life and network of life is integrated, and the network life of the information will be more and more." Because the individual in the real life of the information obtained is limited, and through SNS such a network platform of information sharing and transmission, the individual access to information will undoubtedly greatly enhance the richness, and these complex and diverse information from their own can be trusted or have the same preferences of people,　　It will basically have an effect on the person's real-life actions and decisions, even if it's not immediate and profound. Online life is not the virtual Advertising Association of the Network branch Secretary-General Tan people are accustomed to a lot of internet-related things are branded virtual titles, such as virtual economy, virtual property. This virtually makes people think that online life is virtualized and unreliable, and is irrelevant to the real behavior of consumers. Today, when people have achieved digital survival, they find that the so-called online life and real life have been integrated. When the boundary between virtual and real, online and offline begins to blur, the exploding network population is more and more on the high viscous platform, and the strong reaction of online life to real life begins to unfold quietly.