From where to fall from where to stand up to see how the week network to set sail again

Source: Internet
Author: User
Keywords Local portal local portal website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Preface: Hello, Welcome to KINGCMS Local Portal Webmaster interview column. This issue we interviewed is the webmaster of the week net. This interview, Rush Week site long give us to share the construction station 4 years of arduous process, I was he walked so many detours in the process still adhere to do the local portal site, still adhere to the spirit of their dreams moved. I hope we can bring some help to you.

Moderator: You are a very story of the webmaster, it is said that you built the station during a lot of detours, but has been adhering to do the local portal site, and we share your story with the site?

Rush Week: An accidental opportunity in Guangzhou in 07, I entered at that time in Guangzhou Branch 58 with the city of Guangzhou branch, where is to do business, at that time our main product is the sale of 58 with the city famous store recommended advertising and information services, in Guangzhou I am very concerned about the development of Ganzhou's network, I resigned in 08. Ganzhou later began to build a local information portal for Ganzhou, at the beginning of the construction station, encountered a lot of difficulties, mainly technical issues, no good technical team, and then found a more well-known on the site of the Marine classification information System, in the use of this system for nearly a year, The bought system is not very suitable for our local development needs, a lot of functions are not also not practical, to find someone to develop a business store two-level domain name support shops and branch stations to support the top-level domain name functions, our main business is to recruit salesman to run to join our website, 398 yuan A home/year ( Can have a level two domain name and shop one), we Ganzhou has 17 counties, two districts, because the marine classification has the function of the station, I opened 18 stations, I go to recruit agents in the county, I only find Ganzhou counties in the first three advertising companies to talk about the exclusive agent to join the station, each year we receive agency costs 2000 yuan ( Sub-station all revenue to the agent all), our agent products are mainly business shops and advertising position. At that time, the station in the county was an empty shelf, I also feel 2000 pieces of a good, but also can help us to publicize, so, I do business, so in the opportunity to say to them, and then the site of our Ganzhou success to tell them, I found the agents of 16 counties in 17 counties, are the top three of the advertising companies in the agency, they will also go to publicity, when we had three months of a deputy webmaster General Assembly, this period is our website traffic is the highest time, traffic faster than 1000, traffic up, the system will be unbearable, Because is the Asp+mssql database, our merchant member exceeds 500 and registers the member more than 10000, often will be on the Trojan and the visit is very slow, this time is I the most sad time, because has not the technology, I often was called by the stationmaster to inform the website to have the Trojan Horse and cannot open and so on Plus the feeling that this site posted information is inconvenient, no experience, although we have points in the efforts of publicity, also recruit to do, this time is this situation, there is no information to stay popular, this time my Baidu included more than 50,000 and PR value of 4, this time I think of a change system, Because of the use of part-time technology to replace the system to 163K at that time the network people, there are a lot of good features, but also more practical, the system after the relocation of data to spend a lot of costs, and then Baidu in this regard has been very much influence, traffic and ranking drop, and the station webmaster also began to lose confidence in the site, A lot of business customers also have opinions, because in this time period, we have no way to carry out business, and so big investment, on my side has four or five people's staff expensesand rent and other expenses, and not so smooth as I believe, time greatly exceeded my plan, later because the business is not connected, I have to close the door, but the site is still in operation, but I Ganzhou's office closed, the station's service only to find me, I this time to find a job, after the system, You can go to understand that after the system is still not as good as I imagined, still no popularity, there is no popular flow, in a chance, I learned that the KINGCMS system, a look at it, this is what I want the system, summed up an experience, operating a website do not function too much, But it must be practical enough to experience good.

After a careful understanding of the KINGCMS system, I realized that my site could not be so abandoned, I do business to pay a wage, I bought a copy, I also want to buy 18, but think of the data volume is very large, the county is also bad operation, bought a trial in Ganzhou, the original site with put, Because I was at that time with a separate domain name, so I changed, will not affect the normal visit to the station, so I in this year's September to change the KC system, and now the flow and popularity is indeed up, we can go to understand, I am now the situation of the site.

Now, after changing this system, I hired a full-time clerk to update the information, the content of the king, as well as I have done in the optimization of the most commonly used keyword rankings, from September just changed the system of daily traffic 400IP to now stable in the daily flow of 1000IP, I found that the KC system has the biggest advantage is very suitable for optimization, I have 17 counties and cities of the real Estate network, talent network, recruitment network, marriage nets, forums, second-hand nets and other keywords are ranked to Baidu home page, this is my current rising traffic is one of the main reasons, and the site experience than the original good a lot, but because I changed a few times in the space, have to do the Forum sub-station two domain name was K, Now the Forum keyword does not come up, but the traffic is still in more than 1000, 17 counties in the real estate network and other key words have basically entered the first three, Ganzhou is also in the home page, the flow is stable, there are also customers started in my site to put ads, there is I am now in the business shop this piece, 800 yuan a year/shop, 300 yuan/year of corporate members, the top property of the 50-yuan charter, 100-yuan package sales and other advertising sites according to the site quotes sales, and now a little Web site list to do. Now I rented an office, recruit a clerk every day update information, basically cost flat, there is a little income, hehe.

Moderator: So now how do you run the site?

Rush Week Network: I now mainly do is the content, now the real estate column in 17 counties plus Ganzhou have a large flow, now the forum's popularity is almost! Next, my side will be the main forum to add offline activities, I am now doing is the business sponsorship wishes, so that users free exchange this way is good, My goal is to keep the direction of the week to adhere to the weekly gifts, there are activities to implement this idea, so that the forum's popularity better, I am in the forum on this aspect is really not enough experience, but also please friends more guidance to communicate.

Moderator: So for the members of the website, have you ever thought how to stick to them?

Rush Week Net: thought, now doing, main or content, I think the content plus interaction, the content of the forum is not enough, we are mainly doing local real-time content, this aspect I believe if there is a good upgrade, will retain a lot of netizens, Billan very many netizens are more concerned about local information, this is the core competitiveness of local stations, Also is in the activity aspect, we also do the activity outdoors and so on the law to let more people's netizen know that we rush the week net is a free life information and the interactive Exchange good platform.

Moderator: What you are doing now is to sponsor gifts, so that users free exchange! How do you work with these sponsors?

Rush Week Net: is such, the small little gift that the merchant sponsor can change the enterprise member for a year in our website free, can recruit on our website, bigger gift can change our brand store one year, value 800 yuan, In addition, special large individual customers can have other ways of strategic cooperation. Besides, sponsorship of small gifts in the forum has the main advertising language publicity, in this way, the business is also a good publicity, or a lot of businesses are willing to, but because the first time the merchants do not change the gift, mainly the lack of popularity, the existing hands have a few merchants gift I dare not line up, etc. Forum popularity come up and then online.

Moderator: So if you want to organize offline activities, how would you plan it?

Week Network: We Ganzhou have a lot of fun places, but a person does not have time to play, such as the General Park Xingguo, as well as the Ruijin Red Memorial Hall, and so on, is now in preparation for New Year's Day of the general park of the country tour activities. My goal is to have one such activity every month. It's not a good time to be popular. Why they are willing to participate in our activities, I think there are four points: first, you can enjoy a more favorable ticket prices; second, more care about safer and more professional free guide services; third, you can share with more users and make better friends; Also have to participate in the activities of the net friends can be free to get sponsorship of small gifts and merchants to provide cash consumption volumes. And I plan during the activities we will be small flag and site horizontal advertising words, to take photos together, after the event released to the website to publicize.

Moderator: I see a lot of forum BBS, each small place has a special section, so will not affect the flow of popularity?

Rush Week Net: At that time is this consideration, because I originally each branch station has two level domain name in the visit, now changed after two domain name no place to use, and not to put to the home page, so the two-level domain name all to the Forum sub-section, in fact, this will not affect the diversion, because a lot of people on the local information more concerned about, This is beneficial to really let them find a closer information, so there is a good effect, backstage display, so that more users have the feeling of home! In fact very simple a truth, I am Xingguo, I certainly do not pay much attention to Ganzhou information, because Xingguo is still very far away from Ganzhou, if there is no information on rejuvenating the website, I will find the website of rejuvenating information, if in our website also has a special edition of Xingguo, this let me have a rejuvenating the same, hehe.

Moderator: I see your site has a "mass message" column, excuse me, is this the site of a business?

Rush Week Net: Yes! In fact, this is our company to spend, so another open business, SMS this piece is in Ganzhou more merchant choice a propaganda way, the cost is low, the effect is obvious, to us, this quantity is very big, each month's income is also good, proposed each local portal webmaster to have the condition, You can do this business! I still have to do this business, the equivalent of intermediary, no input, through their own website to bring customers to the Good Housekeeping company, from the price difference, but I now in their own staff to do this piece of domestic business, hehe!

Moderator: Our interview is nearing the end, please give some suggestions to the new owners.

Rush Week Network: For the technology I am not quite understand, so I said the following several operational aspects. Do local station, must have content, can ask a full-time clerk to update information. And in the early income is not ideal, you can do a little local service class intermediary nature of work, and otherwise for enterprises to do Enterprise website, they will not do can be picked up to other people to do so that income can be stabilized, and then there is to optimize this aspect must be done in place, the earlier period to change a bit of friendship links, the rankings do up, And then for the site to do a little offline activities, for local stations are very competitive, online activities and content is the only competitive, there is content activities can be bigger and stronger influence, in fact, more is the service plus experience. Do the local station must do experience, if there is no good experience, if not enough people do not want to run what big columns are a lot of sites, so you will find, what columns can not do it, so I suggest that the webmaster to choose the program must understand clearly, what is only suitable for you is the best, Not a certain function is strong is the best. The time to change the program is really too difficult, I suggest buying procedures must not choose ASP and ASPX, ASP load and security is poor, aspx is basically a waste, nothing to modify, no way two times development, you will find that many things are not for you. The other is to publicize this piece, more with local business cooperation. Let the merchant to help you promote your website, not big and difficult ah. I am a small experience, the first interview, do not shoot bricks Oh! Also welcome you to visit my station, give me some advice Oh!

Moderator: Thank you very much for your sharing, from your story I learned to choose a suitable program, learned the local site can also bind a "mass message" business, learned how to do a good job of local website user experience, but also for you to insist on not give up the spirit of the move. If you have free words can go to Baidu search under the week network, learning to catch the weekly webmaster in walking so many detours still adhere to do the local portal site, adhere to their dreams (if you also want to share the operation of local portal site process story, welcome to add special qq:2500043843 interview. No threshold, do grassroots webmaster practical interview.

article content by KINGCMS official website http://www.kingcms.com/original feeds, respect original.

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