From working dogs to pioneering wolves

This is a self-summary of VP's transformation one year after he started his business. He chose to tell everyone on Valentine's Day. The story is very simple, say that professional managers have a business dream, in the brand business experience that has gained mixed experience out of their own business. But how many people stop at the starting point of "start-up" from 0 to 1? Even if the start-up can change from manager to leader? Story of the experience of Yu Zhenwei may not legend, do not wind about a few hundred Million won the venture, turned handsome Marshal White to get married, but after listening to his remarks, may let you re-examine your dream of entrepreneurship, literary young people can come and go for a walk, reeling or they come To do some of the business to do more.

I graduated in 2004 and started my business in 2013. I've been with companies of all sizes for ten years. For many mythological startup stories, my prequel is "working," and there are not many exciting stories worth digging for.

Boss, do not talk to me about the future

The only difference is that I had confessed with the boss very early, "Do not spend too much energy on me, do not talk to me about the company's vision and future. Planning, do not give me options stock, I can not get a lifetime job. "This makes the owner hate teeth itch.

With the mentality of running at any time, my working day is not easy, hardworking and living dirty are over, apart from anything else, because I know that entrepreneurship needs more than just a specialist, more if it is all-encompassing, and now Everything that is done is laying the groundwork for the future. Therefore, I try to find one of the most economical, time-saving and labor-saving methods for every single task. After doing this, I ask myself whether the ROI ratio can be higher.

However, after all, working is working, then a lot of ideas and aspirations can not be fully cast. In 2012, I also worked as the marketing director for a major domestic luggage brand. At the end of the year, I walked into the boss's office for annual development plans and ambitiously eloquently addressed the excellent blueprint for the year with her boss and concluded a 200% growth rate. Looked forward after the chicken blood look forward to looking forward to the boss can praise a few words, who knows in exchange for the cold one "zero growth, steady."

This makes me a monk touched the mind. No reason not to do business? This seems to me it really can not understand, wait for the owner now immediately pull down from the seat to do it yourself. Of course, this is just a resentful heart impulse.

To do the hard work

By chance, listening to a chocolate at a sharing session Sellers said that touching a billion dollars in a single store in a single year is very touching. Although a cavity of blood was put out by the boss, but aggressive still, on the contrary ten years of dormancy, let me more confidence. That night, I wrote a couple of programs. If you want people to live in food, you can sell a single snack to that extent. If you stretch the depth of your baby and make related sales, can you make a hand out of your hands.

To do nothing, after all, only spell out the beauty, did not wait for the brilliance, Master Mao also said that the practice of true knowledge. According to the prevailing words, when I was called Feitian meteor. In June 2013 to leave, in July to determine the food category nuts project "two uncle" in August the entire network coverage of sales outlets, in October the fifth in the industry. As of January 2014 sales Tmall single store total broken 20 million.

Look at the above data you will certainly think, Yo, kid is not bad ah, but that is how much through the inner struggle ah. When the boss felt the first day of the world are against you: you fight the price bar, it began to send; you want to advertise it, the system (Taobao advertising system) upgrade; you have to report it, said new sellers not qualified. But the harder things are done to make sense of accomplishment. In the project's first half a year, I really hate to have 25 hours a day, when it is like a bloodthirsty wolf, do not miss the slightest sales opportunity to make an article. Of course, today's "two uncles" are still going to move in the same direction, but they have slowed down a lot since then, and I have also begun to understand the phrase that the cao-jai (zai) The theory of "stability overrides everything."

Self-test entrepreneur's "six diseases"

"0 to 1" "1 to 99" which two numbers farther apart? This is a question worth thinking about, if the working dog on the line is the manager, then the entrepreneurial wolf on the line is the "0 to 1" qualitative change , Even if it is his own little step, it is possible to become today we see Ali, Baidu, Lenovo ... And in any number after 1 if you are concerned, the trouble must be modest, except to open up the country's founder, No matter what position you are in the company, at best, that is, a professional manager, do not bang to half a bucket of water rumble. Have the ability to lay aside to recreate a "millet" and create a "harbor". Go take a look at the book, "Leave the company you are nothing", you will understand the truth, the book says more real than me.

No one is born a manager, and no one is a natural leader, because no one is born willing to be enslaved. If a person has the ambition then he began to manage, and management must first start from the self-management, this regardless of your position, even if a white Ding also understand the truth; and then began to manage others, and finally use their own Take the lead to influence others, let others follow your steps towards success, this is the real leadership.

So you have to ask me what is the difference between being a manager (executive) and a leader (entrepreneur)? Everyone waiting to start a business, when working is already their own boss. But when I was really doing my own thing, there were some essential changes. I summarized him as "six kinds of diseases."

1, tangled. The first day of opening would like to close down, I really feel the problem than the way more than a dozen really helpless mouth dilemma with their own meal;

2, indifferent. In addition to work-related food and clothing that do not care about everything, so pedal shoes wearing bullet-proof shirt to see after the polite point of trouble;

3, forced. One thing did not sleep after sleep, and the next day also seemed energetic finish this one and then the next one;

4, irritable. Slightly unruly immediately thunderstruck, the odds of paranoid success proved to be larger;

5, lonely. You never know when he was silent is thinking about which girl to sleep with or thinking about how to handle tomorrow's case and live in his own world from then on;

6, hypocrisy. Obviously one must say ten, obviously one hundred must say zero. You can never understand the little behind the data of his 999, in short, just listen to it;

Young friends, if you are still in the middle of the six guns are still working, I suggest you immediately in the forehead and then make a gun, do not start doing?! Four guns, dogs! Leave time to cultivate, promising! To be honest, you are working dogs to tighten their tails housekeeping. Roll rough!

Source: and the king of peers: in Zhenwei