From XX, a fan of sheep's clothing economy

From the media, from the electricity quotient, since the star as the representative of "from XX", its common point is through personal knowledge and personality charm to attract fans, and as a marketing approach.

According to Wikipedia's "from the media" interpretation-the Internet age network terminology, meaning in the network technology: especially in the Web2.0 environment, because of blogs, micro-blog, shared collaboration platform, the rise of social networks, so that everyone has the media, media functions.

Among the many media platforms, it is the micro-trust platform that gives the deepest impression. But since the media is endless, experts predict, since the media will be in 2014, such as micro-Amoy, Ishin, micro-Bo have launched a public platform, the four major portals of the mobile client also out, even search engine Baidu, 360 have since the media platform. So many from the media platform, why is it endless?

The scarcity of high-quality content, need to have a professional in a vertical category of the author to provide content to attract users, bring traffic, through the sharing of snowball-type increase in users;

Develop user loyalty, increase stickiness, according to the experts said, "internet thinking" to do the media, circle users, can also be understood as fans, such as Sina Weibo just the beginning of the star effect, you can learn about your favorite star's daily life? Sina Weibo, perhaps the star occasionally will reply you, let you a little excitement , through the star to converge the user;

Profit, how to profit? The wool is in the sheep, or the merchant. Mode: For example, hundreds, wide point of view, through the user click Ads with the settled author, but the proportion of the divided into a high and low. To sum up, from the media = quality content + attract users + Profit. However, not all of the media is in order to make money to do the media, but as a business model display, Sina blog has been active in a large number of contributors to the quality of the content of the author, participate in the individual. Many platforms launched from the media platform in essence is to compete for the user's layout of the portal, the Internet thinking, first lap users, increase traffic, and then advertising profits.

From the media, from the electric dealer, what is the contact from the star

Since the electric dealer, the first time saw is in the tiger sniffing nets in the Zhang Xuliang teacher article proposed, namely is "anyone can engage in any merchandise sale anytime and anywhere, everybody can be the direct sale person, everybody can be the entrepreneur." "Through the social media platform for product promotion, so as to improve the conversion rate of commodities, which in the competitive, and expensive advertising fees, low conversion rate of the Electronic business environment is a" cheap "propaganda channel. is exactly the same as the concept of media. According to the above definition of media mode, it is from the high quality content to attract users, through a variety of business models for profit, and the formula given by the electric dealer: the original loyal customer Maintenance + talent Sharing + + products + External new user development (closed loop), is the same truth. For example, through the hundreds and wide point of the model is the profit from the media play, and since the media through a platform to recommend the goods and profit from it became a self-electric business. That is: from the media + product display + user accumulation and development = self-electric business, more than a layer of merchandise display links, since the electrical business is derived from the media, suitable for the operators of electricity, through the social platform to sell things, do not rely on a platform to be limited, This also can understand why there are so many people through the circle of friends marketing to get a lot of income. And whether it is from the electric business or from the media, is essentially still need a strong "fan" base as a support, relying on fans into the actual purchasing power or word-of-mouth transmission of the main force, if you send things no one to see, then everything is in vain.

Since stars see Mr. Yu Qinghang's article, The star is "the individual has become a celebrity in a field known to the public since the media." "The premise of its development is always to rely on the media as a foil to develop a model, focus on a vertical field, sharing personal experience, ideas and other ways of packaging themselves into a star, gathering fans." Since the media, since the star three of the common denominator is through personal knowledge and personality charm to attract fans, so as to carry out different marketing methods.

The advantages and disadvantages brought by the fan economy

Since the media, since the electrical business including the star, are through the relevant quality content or product sharing to attract the corresponding user groups for marketing, as a result of "star effect", Tatsu people or by the talent endorsement of the products, in the initial stage of the brand and other new brands compared to reduce the transmission costs, reduce the user and brand communication barriers, May be more dominant, but the brand and product to sustainable development, must be diligent in products, continue to meet user needs, establish a real brand, rather than rely on and overdraft consumption to the popularity of people and fans trust, otherwise not long-term. While seeing the benefits of the fan economy, the same need to calm down, water boat, can also boil porridge, when you push a bad product or personal negative news at the same time, overnight can let you back to the original. In this fierce competition in the Internet entrepreneurial tide, since the media, since the star of these types of performance threshold low, and in the electric business environment is increasingly fierce, input and output increasingly unbalanced status quo, since the electric business such forms can become a lot of electric business entrepreneurs to consider the direction of the fan economy in this form a good closed loop, Through the circle of friends marketing profits are only micro-letter from the electricity quotient of a form, since the electrical business is very likely to become a lot of people's entrepreneurial New world.

How to be a self-electric dealer?

According to the definition of the media Luo Fat, do from the media need three elements: not reliable + really cool + reasonable operation, applied to the electricity business is, not reliable is the point of view, really good quality, reasonable operation is the user accumulation and development. Create a self-media is in the shape of a personality brand, to become a self-electric business is also the same, can also be understood as a laissez-faire universal and quasi-operation strategy, of course, it is easier said than done, reader from the identification.

Reasonable self-positioning first think about what you want to do in the direction of the self-electrical business, and combined with their own resources and experience, these directions can be already exist, or you open up. Personal publicity needs an easy to remember slogan or propaganda slogan, let people know what you are doing, what. For example, a Taobao shopkeeper who sells women's clothes in a micro-trust circle, opened Taobao shop, focused on the sale of Sen women's clothing, oneself is also to understand the relevant clothing collocation, "a sen female should have self-cultivation", only to do the related product introduction and recommendation of SEN Female department, gradually accumulate users. Of course, if you are a female man, then you can also try to build "a successful female man's self-cultivation", your focus, rather than big empty rhetoric, don't like me.

Locking the target user to a reasonable position can also provide a general understanding of which groups the target user is, through your analysis of the most targeted users can be divided into existing target users, potential users, and may transform users. Through the analysis of the SEN female system can be analyzed as "Sen female group, college students more common,", "want to become a group of Sen women, such as women, green tea, or the circle of friends, including girlfriends, boyfriends, etc.", may be transformed into Sen female users have "female cock silk, female men, etc.", can be divided into these categories, Find their aggregation sites for marketing, not limited to online.

Grasp the user pain point demand, content output this aspect involves the product dog's user demand investigation, please allow me to make a sad expression. How to understand the needs of users, in the access to relevant information and their own derivation, the most direct way is to go to their gathering place to stay, mix, water! Boys and girls pursue a position of personality, young white-collar hope relationship stability, Chinese aunt Love square heavy, different user groups love also different, see what they say, want what, Or a water patch survey. According to the Zhangxiaolong of the father of the micro-letter said the user needs to grasp (I do not know is not he said), is directly with the user face-to-face communication, found that their needs, like to browse the user's related microblogging, blog, micro-letter, internet-based Open, you can be 360 degrees of rape users, when you see rape more than 100 Users, and extract effective information, then you can adjust their own products for the needs of the product, the production of content, to ensure that after making the program changes, the product or the original formula, or familiar taste. Content output needs to be based on personal expertise, given that women are more sensitive to pictures, especially beautiful pictures plus the right copy, a good-looking girl wearing a set of X-card women's clothing, sitting in front of the coffee table sprinkled with sunlight, is clearly a failure scene, if you have a crown Higo the same camera technology, Xiaoxian-like gripping writing skills, then the combination of the two will be depicted in the scene more in-depth and vivid, and if you are not good at video, writing ability is not very high, you can go to the collation of users like, appropriate reference, user interest content to push, return to the essence, Still need to give your product life and vitality, rather than stiff copy and paste.

The choice of social media platform "there is a social place there is business, there is a commercial place Taobao." "There is a similarity between the publicity of the electricity dealers, if you are full of energy, you can advertise in that social media platform, each additional product exposure is to improve the conversion rate of products, and then the other social media platform users into personal micro-letters for maintenance, or Q group aggregation and other means of resource integration. and the micro-letter why as the main transmission tool, the first is the micro-letter user viscosity is increasing, followed by the mobile end of the application development of micro-letter is still the head, through the micro-letter CRM management is a higher efficiency of a way. By publishing a product in a micro-trust circle, based on the micro-letter mobile phone features, your original customers can not be distracted by other shops on Taobao, just to see her share, only in her micro-letter to buy goods, unless your users focus on more than one of your electric dealer sellers.

Profit way can have a variety of ways to profit from the electric dealer is not limited to the sale of their own goods to gain profits, can also be through the way of commodity shopping to get the commission of goods, or orders, advertising and other means of payment, and the premise is still, your users and have basic user appeal. When you are successfully packaged as a "self-electric Dealer", depending on the size of the fan effect, profitability is not a problem, just how much. Depending on the user's psychology of consumer change, the user should be "aware of you-know you-like you-trust you-buy you-recommend you" These 6 transition processes, you need to gradually guide the user.