From yards to farmers: how he sold 200,000 pounds of taro in 3 months

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Introduction: He is a 90 before the code farmers, gave up the city's feasting, return to farming, only through a micro-bo a way, 3 months sold 200,000 Jin Taro, but also won the first investment!

"Taro brother", real name Zhou Huabin, a 5-digit abandonment of Huawei wages, determined to transform home farming, to do the new media electric business code farmers.

His experience is also quite tortuous, from the hardware shop apprentice to Andy Pony, from the site of migrant workers to Foxconn assembly line worker, from Huawei 5-digit wages to the farmers to do electricity. As a 90-yard farmer, he gave up the city's feasting, returning to farming, only through a micro-bo a way, 3 months sold 200,000 Jin Taro, but also won the first investment!

From "Code Farmer" to peasant

Taro from the Internet industry jump to do farmers, others say he is a typical character of the Code farmers Literary Youth, but in fact, he is a very personal cock silk. At the earliest, he had worked as an apprentice in a hardware store, had wandered, had been a horse in the disco, and had moved to a brick site.

But in 2006, fate gave him an opportunity to be a part of the Internet. That year, he went to Foxconn, although also as a peasant worker in the assembly line to do Apple MP4, but he began to participate in learning and training, determined to switch computers.

Zhou Huabin Remember especially clearly, it was 2008 October 2, he first came to Beijing, at Beida Jade Bird training. The tuition was earned by him at the site, the training time was 4 months, he spent only 2 months to learn the course, because his money is only enough to support 2 months.

In this way, he began to apply for the Internet-related work, and successfully entered the cattle network (later Jinshan Network) began in the cattle can do miscellaneous workers (Maintenance forum, install the system, do the office it maintenance, then the CEO is Fu (Lei is an investor), although it is a handyman, but he often eat with Fu, listening to his ideas about the Internet. But at that time just listen, because I do not know what the Internet thinking, now slowly understand a lot. "Zhou Huabin said.

It was his first formal it job and an internet company that has so far been very good. At the end of 2009, he resigned to the Huawei Heiss Semiconductor for embedded development. But he says, Fu is the person who affects him deeply, whether Fu remembers him, he is always grateful.

His 5-digit salary in Huawei in 2012, higher than most of his peers, and his parents ' hard-earned income for a year, could multiply. Just when it seemed like everything was fine, he decided to resign and go home and farm.

I asked him why he did it, and he said that in a few years ' life in a big city, he found that urbanites spend a lot of money on eating, but they can't eat well. And farmers pay a lot of hard, but not to make money. His parents, hard work for a whole year, so good agricultural products, a car a car low price away, and then counted a little bit of income, never turn over. He wants to reverse the situation and hold the initiative in his own hands. He wants the city to eat well and the farmer can make money. This is definitely a historic issue and it is extremely high.

From Weibo to electricity dealers

At that time, micro-Bo Sheng, the products are in micro-blogging activities, all the big events are also from the micro-bo burst.

He in micro Bo bubble a few days, found that the cost of micro-BO transmission is low speed and fast, once the establishment of their own circle, that early sales will not worry, and not only this time to sell taro, what the future sale of products, have a fixed customer base. But he as a code farmer, not to mention the net sense, even daily online communication may be more difficult. Only to learn from the professional, he found the Du Zijian, the godfather of Weibo, to participate in his new media training course.

Because the product is really good, Taro elder brother and simple, during the training of the people as a case study, help him in micro-blog endorsement, Post. Have to say, Taro is a smart code farmers + farmers, others smashed a large amount of cash in the microblogging post, brush forwarding, and finally went down the drain. He only out of training costs, not only learned the skills, made friends, but also free for him to do a lot of publicity, the key is that this is alive powder AH!

But like taro this kind of thing, is not the family essential vegetable product, many people even does not do at all, the thing is very heavy, the most difficult solution is the packing and the express question, the courier fee is even higher than the product itself, wants to make money must the high price. During that period of training, he travelled through many ultra and wholesale markets in Beijing, and also made a lot of data survey.

He found that the people who are willing to buy fresh food on the internet are mostly people with relatively high quality of life, these people are not sensitive to the price, as long as the food to rest assured that the cost of five cents, or cheap a dollar, are not too important. And the so-called organic food market is dazzling, he must have a unique sense of existence.

In the end he decided to be above the market average price of 1 yuan, less than the 2 yuan Taobao average prices in micro-blog sales. After the price is determined, it is the problem of the sense of being. Taro in the June is still growing up, no growth can not be sold, he just used this time to raise fans, build a microblog circle, brush the sense of existence.

He began daily in the growth process of the micro-bo, farmers work to cultivate the passing of taro. He felt that the knowledge of science and technology, are not as good as let others personally witness, what they eat is how to mature day by day, the difference between eating and the outside of what is better. The three-month effort has allowed his microblog fans to rise from less than 100 to more than 2000. I think if he could have had a little bit more of a sense of net at the time, he would have been at least 5000.

He also posted the practice of teaching netizens about Taro's benefits to the body, the variety of taro varieties, and the tips for picking taro. Real products as a child, the fans as a concern for the growth of the children's aunts and uncles.

October Taro began sales, 2 months of time, starting from 0 Taobao shop, rushed to 2 diamonds, almost all micro-bo transactions, Taobao payment. Taro sold for 3 months, he sold nearly 200,000 kg. During the period, some people questioned that he sold expensive, simple code farmers have all his costs are listed, issued micro-Bo published to show that he is selling conscience products, no money. In fact, he first Test water micro bo sell goods, it is not to make money for the purpose of building their own circle is the key. Some of the people who do electricity or are doing, also gave him a lot of suggestions, such as unified packaging, to do promotional activities, to do prevention measures such as moisture-proof, he all humbly accepted, and the implementation of the strong immediately corrected.

As a young head of the fresh electric dealer, this is definitely a successful and brilliant first bucket of gold.

Later when I asked him why he did not choose to start from Taobao. He said, in Taobao, you can see, only the store to do the pictures and words, it is difficult to determine the picture from where, whether real. In Weibo, you say half a lie, the netizen will all your past mistakes all dug out. Taobao store's purpose is to make money, save is the credibility of the store. and Micro Bo, is the real people, the purpose is to communicate, save is the credibility of people.

Selling taro, of course, is just the beginning of his millennium ancient village, the climate environment is very suitable for crop growth, not only taro but also oranges, grapefruit, oranges and other agricultural products. After the sale of Taro, is the orange sales period, by selling taro saved iron powder, orange Sales also follow the bright, 2 months sold 30,000 kg, the same period of pomelo 1 months, but also easy to buy 20,000 kg, orange half a month 6000 kg.

Throughout 2013 he and his neighbour's produce all sold out, also obtained the Yong Town government's strong support, and the local big family sponsors 160,000 yuan unconditionally, serves as the second phase marketing the start-up fund.

This year's summer Orange is coming out, the past workshop-style sales can not meet the purpose of wealth, but also contrary to the expectations of the locals, it must be formal. He in order to facilitate the delivery, in the town rented a 2-storey building, downstairs store goods, upstairs office, but also find a professional art, customer service, Taobao operation, custom-made boxes, signed large trucks and express delivery company specialized delivery products.

From the micro-blog sales of small workshops to professional Electric Corps team transformation, perhaps he will face an important issue in the future.