From "Yo" to anonymous chat to see those interesting social applications

Remember the first time you used WhatsApp to lament the novelty of mobile internet? At that time, it was a great thing to send a message to a friend's contact over the network, eliminating the expense of SMS alone. And in the first use of the MO, it is interesting to find that you can meet strangers in this way. And with more and more IM application and SNS product launch, the function of the mutual combination, you will find, more serious, can develop the function less and more, some startups and new start app can only sword walk slant. However, there are so many needs and functions, it is not easy to think of some interesting and useful functions, so it looks like the application of boredom more and more. The simplest, toughest im:yo. If you say boring apps, yo should be the most prominent one in the near future. This monochrome icon, a single function of the application is a lot of users in pursuit of use, there are also many companies, the media began to interpret Yo's hot or analysis of his possibilities, of course, some people think this is a very boring application, his hot IM application to the top of the bubble: yo can only send to the user's friend Yo. Yes, you can only send yo only, anytime, even chat record will not have. App scans the user's address book and identifies users who have the same. Although the feature is simple to the extreme, but in a very short period of time to obtain more than 500,000 downloads, 1.2 million of dollars of investment, and even IFTTT also increased its support. Most people think that yo's popularity comes from people's stress on life, and that simple actions bring the most direct feeling--just a yo, like a little bit of praise, or a touch of something, and that's the funniest part of Yo. Of course, it does not solve any practical problems, but also in other IM applications can still hair yo, so boring applications, if not to make some new features, should not have users have been interested in it? The expression is bigger than everything: Emojli Some people chat especially like to express feelings, I am a, in the use of line when I will almost try to use expression instead of words to express the mood at this time. In order to meet the needs of people like me, Emojli deliberately shielding other features, only allow users to send expressions. The app is not officially on the shelves yet, but from the videos released, Emojli's expression is limited to the emoticons in iOS, and even the user's name has to be registered as a set of expressions. Now, Emojli is opening user name, basically, a single expression has already been registered. No one believes that they will fall in love with Emojli, because if yo has more or less some other IM apps that can't be done-just the equivalent of activating a notification center-then the Emojli will be able to do things in SMS, email, and any im. But its greatest interest is that each other can only reply to an expression, even if it is a knife, also can not reply to your illnessClass. Imagine that if Emojli support group chat, then a group of only a variety of expressions, but also a very boring thing. It's almost back to basics. Social interaction: Friction Remember the first use of strangers social applications, although it is difficult to say, but believe that most people search is in a picture of the portrait of looking good, handsome, sexy, and then summon the courage to send greetings. The idea of a stranger's social application is to make it possible for users to get to know each other through their daily lives, so the MO is now trying to get users to choose from the photos to choose a congenial change from the interest. But photos are still undeniable as a major attraction in the social life of strangers, but for such users, usually the flower of kaolinite, the chances of getting a message back are low. Friction This app simply creates a more insurance usage and scenario for these users--sending flowers. By sending flowers can make their message top, there will always be news push, even within 48 hours did not get reply flowers will be sent back, because the flowers are for money ... This approach is prevalent in the beginning of the 21st century, the Internet, the famous snatching wheat and the way to send flowers are similar. It is hard to imagine that there are still applications in this way in today's mobile internet. For some users, though, this approach may be more appropriate for them: there are many sexy pictures in the friction, these users will usually ask to send flowers, compared to say some not good words, direct delivery to let users get more satisfaction-send more always reply, and are sent flowers, there is no talk and can not speak the difference. Although friction makes it difficult for a user to really know a stranger, he is able to meet the needs of some people directly--perhaps they don't want to know a stranger in real life. Think Avatar information will reveal itself? Simply don't let you know who you're talking to: a few degrees from the secret (now that you don't know what the name is), it seems that using the multidimensional relationship of the Address book to establish an IM or social application is to be fun to create, the user for that there is a little bit of relationship but also maintain the privacy of the way the stimulus is bought. Several degrees are no exception, the same is based on the Address book set up two degrees or even three degrees of relationship, but unlike the secret is, a few degrees is an IM app, he will start from the user's address book, matching multidimensional relationship, and then randomly set up a chat interface. However, no matter who, chat is no avatar, no user name, no data form, quit the chat interface even chat records are not saved. In the trial phase, I repeatedly think, is how boring people will spend time with a you do not know, do not know men and women, there is no information about people to chat, and this chat will not be converted to the next time-not only a good interpretation of the Internet is not know that the person is a dog, but also perfect time to waste away. However, it is not possible to use your own lifestyle and habits to measure others as an application of iron. Cut the whole piece of time intoFragmentation time, the user's time wasted has become a lot of app's product design concept, because too many users do have a lot of boring time, not everyone to use these times, then more boring things may become their choice-anyway is a waste of time, Why not find someone who's wasting their time talking to yourself? Moreover, there is no need to say anything or be responsible for what you say--as a secret is not responsible. One-to-one exclusive im:you&me belong to each other's exclusive items, belong to each other's exclusive title, belong to each other's unique memory ... A young couple's favorite thing is to be exclusive. Inclusive, I only care about you, Couple, are for the love between the establishment of the application services. In fact, I believe that lovers must have added all the IM and social network accounts to each other, but they still need a proprietary application. You&me is based on this requirement, it sets up the current IM application of almost all the core functions-text, voice, pictures, music, video, burn after reading, photo mosaic and so on. Compared to the previous several software, I think You&me is the least boring, his only boring point is that these functions other IM can also achieve, why also to create a separate one? However, considering the couple, especially in the love phase of the couple, nothing is superfluous. And You&me still has a lot of attractions: first, his UI is pretty good, the color of the mosaic design and increase the size of the entire UI is not rough. Some of the details are handled in a very distinctive, for example, the other side sent a picture, if the dialogue continues, the picture is brushed over the screen, this picture will automatically become virtual and into the background, until the next picture appears, or on the row to view the chat record, roll over the picture will naturally switch to the previous one. In the chat interface, for example, the left row will pull out the time of each message, and the information can not be deleted separately, perhaps it is considered to be a couple of words are worth the affirmation. In addition, after reading the you&me is not strictly in the sense of the burn, for example, after sending a picture, the other side received a blurry picture, need to use their fingers to erase the water vapor on the glass to erase the complete clear picture, and a few seconds later, the picture was covered with water vapor. There are a lot of similar details, all of which will make the lovers feel interesting. Whether it's boring yo, or unwanted you&me, seemingly irrational features can actually meet the needs of a subset of users, not formal IM or social applications can be satisfied, but need these special applications to achieve. They can not be accepted by the public as well as the formal application, but if it is based on the long tail theory, it is also an indispensable part of life.