"Fruit Ninja" advertising revenue exposure April accounted for 400,000 dollars

Sina Science and technology news Beijing time July 13 morning, according to the United States, "Advertising Age" magazine reported that the popular mobile game "Fruit Ninja" This April advertising revenue of 400,000 U.S. dollars, and the total revenue for each month to reach 1 million U.S. dollars. In fact, if "Fruit Ninja" developer Halfbrick does not filter spam on dating sites through mobile ad trading platforms Mobclix, the company will have higher ad revenues.　　Since these spam messages are mainly about violence, sex and other objectionable content, filtering is clearly necessary. "We want to increase control of advertising as much as possible, and if we want to tighten control, we need more halfbrick, we don't have the bandwidth resources to do this, and we don't want to do that," CMO, chief marketing officer Fille Larsen, said in an interview. Since its inception, "Fruit Ninja" has so far downloaded 300 million times. The data show that the paid version of "Fruit Ninja" without advertising is more popular than the free version.　　"Fruit Ninja" is currently ranked sixth in the App Store's top paid gaming rankings, ranking 41st in the most popular free Game rankings. As a result, S. Larson said 400,000 of dollars in advertising revenue is not impressive-"fruit ninja" most of the revenue from the download and game purchase, the game is accounted for a total of 1 million dollars a month. (Qing Chen)