"Fruit Ninja"-How to Be Loved

Fruit Ninja is in the big hand welcome mobile games, almost everyone installed necessary, in fact, a few years ago, when Halfbrick UBM CEO Shainiel Deo Fruit Ninja (Fruit Ninja) of the first edition of the works to his wife around, He was surprised to find himself that unusual "hate" video game wife incredibly to this slice-em-up form of casual games fondle admiringly.

"I focus on her face. When I saw her focus on the screen as never before, and the face was full of real looks, I knew that it was a game. ”

Recently, Shainiel Deo was invited to China for the first time by some domestic partners, participated in the Global Interactive Entertainment expert forum held in Shanghai, and exchanged with hundreds of members of the industry and Fruit Ninja, who have created more than 2000 Million Cross-platform pay-per-download volume of mobile game behind the story.

Halfbrick friday--Creative Incubator

Halfbrick UBM is a small game studio located in Brisbane, Australia, established in 2001 by Shainiel Deo. A total of 45 employees in the studio comprise 5 work teams, each of which is responsible for the development of different games on different platforms.

Within the Halfbrick UBM, there has always been a working tradition, Shainiel Deo called Halfbrick Friday, similar to the famous "20% time" within Google. Every Friday, engineers put aside their jobs and gathered together for coffee to discuss their creative ideas for the last week. There are times when employees ' creativity is overwhelming, and studios don't have enough resources to make them happen.

A vote will then be taken within the studio. Once the idea of a new game is supported by 2-5 employees, the 2-5 employees have the right to create a prototype of the game within the next 4-5 weeks. Finally, once the prototype of the game is widely accepted in the whole voting process, a few weeks later, you may see the final version of the app Store or Android harsh.

The company's famous works Fruit Ninja's creativity, but also stems from a game designer watching a sale of a tool on TV shopping program, saw the fruit was thrown into the air by the cutter split, and in the Halfbrick Friday launched the initiative. In other words, if Fruit Ninja's idea was not supported by 2-5 employees inside the company to develop the Demo version, it would have to be stillborn.

In fact, not only Fruit Ninja, the studio's other well-known works Jetpack joyride (the previous period rushed to the U.S. area of the App Store paid application list 5), Monster Dash, etc. are also halfbrick Friday mechanism of incubation. The advantages of simple and flexible decision making procedures within these small game studios are obvious.

Halfbrick Friday,shainiel Deo, who has bred a variety of game ideas, says one of his philosophies is Ideas come from everywhere (inspiration is everywhere).

"Why do ninjas hate fruit?"

Including me, I believe that many Fruit Ninja in the beginning of the player will be in the heart so muttered a sentence. and Shainiel Deo said it was such confusion that the player who had just heard the name of the wacky game had the idea of going into the game.

It is well known that in the early days when an application was pushed into the market, its icon design and game name (title) design were undoubtedly very important. Peter Vesterbacka, the top figure in Rovio, known as Mighty Eagle, once revealed that when Rovio interior was designing the Angry Birds icon, they found that in the first dozens of places in the app Store's paid apps list, Few apps have selected the red as the primary color. This made them decide to put the red bird on the icon and become the protagonist of the whole game.

Back to Fruit Ninja itself, in the workplace pressure and family pressure increasingly large urban society, mobile phone on the fruit as if it became a tool of people's anger. With a full of fruit is carefree cut, juice instantly splashed full screen, people in the hearts of the long accumulated depressed, frustration seems to have been relieved of the relief, and the desire for a long time pleasure, sense of achievement also seems to have been the most vividly released. You can think of the fruit as any person who pissed you, and you are the fruit terminator with the knife in your hand. It's no wonder why you can see many white-collar workers in the Shanghai subway train on their way to work and work in order to cut high points round and round, wringing their hands.

The future of Fruit Ninja

In IOS 5, which will be released in October, Apple has some new definitions for gesture manipulation (finger gestures). For reference from Android, in IOS 5, when a user slides a finger from the device screen, the Notification Center is immediately paged out. It is for this reason that many developers who upgraded the iOS version to iOS 5 Beta reacted by accidentally triggering a "notification center" when they were playing games in Fruit Ninja.

In response to this question, I asked Shainiel Deo if there is any solution, the answer is positive. Shainiel Deo told me that the current solution would be a "two-step mechanism" (2-step process). In other words, after the release of IOS 5, if users need to deliberately start the notification center when they run Fruit Njnja, they need to do two specific steps instead of simply sliding the fingers down the top of the screen.

In addition, I also asked Shainiel Deo have thought about the success of Angry Birds experience, Fruit Ninja as a brand follow-up to build the idea. Shainiel Deo replied that they are indeed developing 3 new versions of the Fruit Ninja game, hoping that these new versions of the game will be successful.

Last Words

All right, you have to admit: 5 years ago, you may be on a PC stand-alone game non-stop, out of the way for 12 hours, but today, you may prefer to spend 12 minutes while waiting for a mobile device to play a game such as Fruit Ninja games.

Shainiel Deo in the scene to show you Fruit Ninja each fruit is cut slowly to 10% speed animation, each "cut" action physical feedback details are so lifelike, these let us enjoy the games, behind is not simple.