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How to do a good job of microblogging marketing? The author yesterday in China's best webmaster Information Service Platform-A5 Webmaster Network again published "FSGP Enterprise microblogging marketing Entertainment framework S Framework--secret: Secrets," through the article on the microblog marketing case study, We can basically master how to through the enterprise microblogging marketing entertainment framework of the S framework (uncover) will be the Enterprise Sina Weibo marketing entertainment, so that our company Sina Weibo to obtain more fans of Sina Weibo, when our company Sina Weibo has a large number of Sina Weibo fan focus, It can be said to a large extent to increase the exposure of our enterprise Sina Weibo, what is microblogging marketing? I believe that micro-bo marketing is through the micro-Bo platform for the company, individuals and other values created by the implementation of a marketing approach. And this kind of enterprise. The creation of personal value is necessarily based on the number of Sina Weibo fans, how do companies do micro-blog marketing? I think, since the Sina Weibo marketing, it is necessary to have a set of Sina Weibo marketing program or Sina Weibo marketing strategy, The author of Dalian Bo Rui Zhi Enterprise Management Consulting Co., Ltd. Strategic partner Beijing Tin has been emphasizing that any successful enterprise strategy is a customer value-oriented strategy, Sina Weibo marketing plan or Sina Weibo marketing strategy is no exception, Sina Weibo marketing program is still to customer value-oriented, The author in the previous article "to create a large volume of customer business E-commerce strategy," the article mentioned, our corporate Sina Weibo fans are concerned that our corporate Sina Weibo is actually going to pay for the so-called opportunity costs such as time and mobile phone traffic, so we have to give these Sina Weibo fans the opportunity to return to high value.
Sina Weibo fans to give high value opportunity to return the best way is to the enterprise Sina Weibo marketing entertainment, so as to increase the number of Sina Weibo fans, and finally create traffic! and FSGP Enterprise microblogging marketing Entertainment framework is nothing more than to achieve the Enterprise Sina microblogging marketing entertainment China's quickest way, today our theme is " FSGP Enterprise Micro Bo Marketing Entertainment Framework G Framework--game: Games ", through the Game: The game will be business microblogging marketing entertainment, the essence of the game is the game itself is not utilitarian, not purposeful, from the sociological point of view, the game is the pursuit of a" self-purpose ", playing the game is itself a value , but how does your product create game value? The author takes a look at the successful social Network marketing case on Facebook of the Burger King's "Ace Burger" in the world's large chain of fast food companies, who have engineered a "Trump victim" game set up in an application on the home page of the Burger King Enterprise. The game is very simple, as long as you delete your 10 friends, you can get an ace burger for free, but when you delete a friend, your buddy is notified, and the message is, "I removed you from my buddy list for a free ACE burger!" As a result, this simple interactive game allows tens of thousands of people to delete 234,000 of friends, giving Burger King a good marketing effect.
Summary: The author thinks that enterprises adopt FSGP enterprise microblogging marketing entertainment Framework G Framework--game: The premise of the game to establish enterprise Sina microblogging entertainment mechanism is that you have to redefine the meaning of "play", people live not for what great purpose, is to "play", The most important because of game: the powerful interactive experience of the game can attract more Sina Weibo fans to pay attention to our enterprise Sina Weibo, we finally through Sina meager release to the enterprise products bring rapid transmission effect.
The author will be in the next 1 articles and webmaster share in addition to FSGP Enterprise microblogging marketing Entertainment framework of the G Framework--game: Game, F Framework--fight: Quarrel, S frame--secret: The Secret of the fourth enterprise Sina Weibo marketing framework: P--public Intellectuals, public knowledge, please look forward to! You webmaster can be concerned about Dalian Bo Rui Zhi Enterprise Management Consulting Co., Ltd. official micro-letter to obtain more business strategy article!
This article is the author @ Li Jinmin in doing @ Dalian Bo-Zhi Enterprise Management Consulting Co., Ltd. Sina Weibo marketing some dry goods to share, A5 Webmaster Net starting, in order to build the Internet ecology, please webmaster respect for the original, welcome you to reprint exchanges, reprint please declare: http://www.1411px.com