FT: Still leading the game but getting lost

It has been the biggest entertainment since last November, when Call of Duty 6: Modern Warfare 2 (called Duty:modern Warfare 2). You may think that the biggest gaming company must be happy?　　Not necessarily, when the Call of Duty was released, Bobby Cotic, a blizzard chief executive, felt he was lost. The key attraction of the game is its online multiplayer model, which allows people to shoot each other among friends.　　Online games are too popular, and some analysts believe that the 1.7 billion-hour online time between November and April is the cause of the poor sales of new games.　　As for gaming consoles (especially Microsoft's Xbox Live), paying subscribers are regular, and some game publishers, such as Blizzard and EA, have limited revenue to sell CDs. Cotic said: "Among Microsoft's paying users, we've heard that we account for 60%, mainly because of call of duty." We don't have much income in that area. We do want to offer a valuable game to millions of players, but it's not our network. "It's a good business to provide maps and accessories for Call of Duty."　　However, the loss of these businesses can also bring good results, depending on Blizzard's "World of Warcraft" is an example.　　Warcraft, which can be played on a single pc,ps3 and Xbox 360, is charged to users and supported by a vast technology, User Service architecture that can be emulated by Call of duty.　　In the Chinese market, it is important to pay online because piracy destroys the sale of CDs. Cotic that new gamers will break the monopoly of gaming consoles and create new opportunities for them to connect to television.　　For a long time, computers play online games, but as long as the game industry needs to be more attractive, computer games can still cause curiosity. "We've always had platform agnosticism," Cotic said. Game consoles are doing well in support of players. If we continue to expand the user, we must have our own other equipment.　　"It has been working hard to connect computers to television, mainly through Dell and Hewlett-Packard," he said. Cotic is excited about Microsoft's motion-sensing device.　　Microsoft Kinect will drive the revival of the peripheral market, he said, leading to sales of the "Guitar Hero" and "DJ Hero". The Voice control game has a lot of appeal in attracting new players, he says: "You'll see unlimited innovation in speech." From the user interface, voice determination is unexpected in many users. "The game now seems to include short-term alliances and long term conflicts," he said. (Edit Zhang Xing)