Fu: Cheetah 63% Mobile End active users from overseas

Source: Internet
Author: User
Keywords Fu Cheetah move.
Cheetah CEO Fu (Weibo) May 8 News, Beijing time this evening, Cheetah Mobile (formerly Jinshan Network, hereinafter referred to as Cheetahs) will be listed on the New York Stock Exchange, the stock trading code for CMCM. Before the opening of trading today, Tencent technology telephone link Cheetah CEO Fu. In a half-hour connection, Fu answers questions about the company's listing and future business development. The following is the answer to the main points: choose the reason for the listing at this time current U.S. stocks technology continues to slump, why the cheetah move to the market? Fu said the cheetah has 223 million mobile-end users worldwide, of whom 63% are from overseas, and the United States and the European Union are among the largest cheetahs overseas. We need better brand, build international first-class international team, listing can quickly help us achieve the goal. Fu says the price is high today because it is recognised by the world's best investment fund. Although there are some fluctuations in technology stocks, but the IPO is a very long process, so the iron also need their own hard, we just do a good job, valuation is the process of continuous progress. Renaming Cheetah Mobile Strategic Considerations Fu said, although Jinshan is a good brand, but Jinshan below a lot of products will cause confusion to consumers. Cheetahs want to be a global mobile internet company, and therefore need a clearer brand positioning. After repeated discussions, the team thought the cheetah's animal characteristics were in line with the leopard's product characteristics. Therefore, under this new brand, cheetah rebuilt the product system, this is the original intention of renaming. Overseas promotion pays attention to the user retention rate for overseas users how to cash out, Fu said, this is also the investor's concern. But cheetahs have found that some companies overseas, such as Facebook, have more revenue on the mobile side than PCs. And, overseas users to the overall user experience more attention, which makes better products can be prominent, the dependence on the channel is smaller. Fu also said that overseas advertising system construction is more mature, the future will soon be in this regard to try. The prospectus shows that the results of the past eight quarters show that the cheetah is a consistently profitable company. At the same time, the cheetah's marketing costs are also relatively low, relying on their own profits to complete the entire market promotion. More than 80% of the cheetah's overseas users are from natural downloads, Fu said. And, in overseas promotion, Cheetah's principle is very strict, must see whether will bring the natural growth which the word-of-mouth spreads, and pays attention to the user's retention rate. After the listing of the development plan in the Chinese market, in the PC and mobile market, the cheetah has been an important member, Fu said, the domestic market is the cheetah's entire ecosystem is an important link will continue to strengthen, hoping to become the mobile phone tool field of the strongest competitors. In China, internet companies often have competing relationships, cheetahs and Tencent, Baidu and other companies in the competition, in some ways can also complement each other. In overseas markets, Fu said, the Cheetah has established a leading position, one-month user downloads have the advantage of the future will be toward world-class mobile internet companies to continue efforts. Fu said that the future cheetah will not be changed by shareholders, huntingThe leopard's decision is based on how to get the company to send a card faster. The reason why the force abroad, is because China Mobile (micro-blog) Internet competition is too red Sea, input and output than overseas. Finally, Fu said, today's mobile internet, global demand is more and more unified, cultural differences are getting smaller. China's leading free model is being embraced by global users. Chinese companies go overseas not to be obsessed with stories, but to do a good job of product user experience.
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