FU: There are too many pigs in the typhoon to make purple cattle.

Today, Cheetah CEO Fu in the mobile internet across the World Forum published a "Do the purple cattle on the Tuyere" keynote speech, the system summed up the cheetah's successful experience since its inception, and once again expressed their "edge cut, single point breakthrough" product concept. Fu said in his speech, "There are so many pigs in the sky", a purple ox can make people "photographic memory."

The following is an excerpt from the speech

Yahoo Global Vice President Seiss Gordon wrote a book "Purple Ox", wrote him a trip to northern Europe, the whole Dale is a spectacular cow, the beginning is very fresh, then saw too much on the feeling of No. He thought that if there is a purple cow, as long as the appearance of one, it must be memorable.

There are pigs all over the sky.

Today, the Internet industry has become a feast of capital and imitation, oversupply, and there are several or even dozens of competitors in any area where you can see opportunities. Always said to do the tuyere on the pig, I now found that any one of the tuyere, densely all pigs, when the gale came, many pigs are flocking, not flying so high. To do the purple cattle on the tuyere, we must do a unique grasp of the trend of the product. Purple Bull is not only a marketing concept, but should be a product concept.

Micro-Innovation is obsolete

Only the user needs is not enough, it is important to let users think of you when needed. Once the square inch of the mind has been occupied by others, it is almost impossible to get it off the top. So, micro-innovation is old. The era of scarcity of production, micro-innovation will have the opportunity, but today overproduction, all the users of all aesthetic fatigue. In this era, uniqueness is far more important than comprehensiveness. As more and more people list 12345, perhaps you just have to think of a uniqueness that will bring all the systematic, huge leaders down through a single point.

The barriers in the traditional industry are not the same, millet this year will surpass Huawei Lenovo

Today's channels of communication become and flat, the former industrial companies have layers of barriers, but in front of the flat channel, like the Maginot Line of the same moment was broken. I'm sure it will be a lot of people to my strange vision, but the steel generally hard facts have shown that the first half of millet shipments tens of millions of units, this year should be more than any one of the Chinese cool shipments. Today, the Quanping of communication channels, so that the original set of construction in a nominal.

Feeling alone is not enough

After a while, feelings of the word will be flying, only rely on feelings is not to create a great enough enterprise. This is the time to constantly search for purple ox, and different.

Select Fringe products, rural surrounding cities

After 3Q, the big giants, like the chicken blood, all entered the security field, and we chose to clean up the point that looked very small. We have almost all the strength of the company and invested more than 200 developers. The United States is not rural, but the United States is similar to the big countryside. Internationalization is a huge opportunity. In Google Play, as long as someone is playing 1 points (up to 5 points), no matter what language they use, we will reply in the corresponding language, and ask what the problem is.

CEO to personally participate in the design

On the third ring in Beijing, a bunch of petrol cars surround me, feeling like people in suits walking into the primeval forest, a group of primitive people in the barbecue. There is a bar on the screen, how many skylight open how many, the screen has five seats, all visualization. If you are a Mercedes-Benz designer, you say I do 10-inch screen, the engineer will say that the current, the route must be changed, and do not have to operate the physical button, into the screen button, the user when the operation of a car accident you Tube, these questions to you, said you can be responsible (unless) Let the CEO personally take part in the design of a car, go all out to do a little, I think this has the opportunity.

PostScript

The keynote speech was the continuation of a series of speeches and blogs that Fu last year, including his interview with Wang, a 36Kr editor a year ago, in logical thinking and KK (Kelly) and after the cheetah listing Fu talk about future planning. Fu and Cheetahs have come out of a path to the safety of the Giants, and have used the international market to counter the domestic, some of which are worthy of the experience and methodology that entrepreneurs should learn from.