Fuannacompany to build a fashionable brand "sweet and Happy"

Fuannacompany (002327) sub-brand-Xin and Le home textile in Shenzhen, held a recent 2010 Autumn and winter new conference, launched a pastoral, embroidery, wedding and other six series of products, and with the meeting of more than 200 national dealer representatives to discuss the development of home textile industry market segments. Lin, chairman of the rich Anna Group, said that the strong start of the brand, is "three years to recreate a rich Anna" strategy important layout, and the joy and the rich Diana brand to form market positioning differences, independent brand operation and the national channel layout, because it cut the current mainstream consumers to "diffuse life" consumption needs,　　and undertook the rich Anna brand development of a sound style and in research and development, channels, teams and other key aspects of the deep accumulation, its rapid development can be. New product conference, Xin and Le Division general manager Wu Jian said, Xin and Le is a registered for many years old brand. In view of the company after the market demand blowout, but also because of the company's funds, the basis of the team operation has been played well, rich Anna needs to do their best to build the next child brand.　　For the realization of the happy home spinning Fast "butterfly change", home textile enterprises rely on the survival and development of the channel to expand, and the music is also carrying out innovative ideas. "Not only to maintain the original ' direct Battalion + join ' Channel mode, but also to strengthen with large department stores and other channels to cooperate, to take the road of joint promotion, at the same time, the combination of store mode will be to independent store mode full speed development. "Wu Jian said.　　At present, the sweet and happy Channel progress quickly, and the country has more than 20 regions signed a cooperation agreement in with the big business group, Tianhong shopping malls and other major channels of cooperation has also made breakthroughs in progress. Big business group in charge said, optimistic and happy with the joint promotion of the brand, optimistic about its product positioning accuracy, many original products, and brand promotion rally strong, I believe that will achieve very good market results.