Fujitsu's view on change: China's opportunity for big data

Under the people-oriented values, Fujitsu is using cloud computing, large data and other technologies to build the platform to integrate the original hardware services, the hardware provider to the ICT as a whole solution provider transformation.

While the Greater China market is rapidly improving its position and importance in the global territory of Fujitsu, many customers are sometimes still having difficulty locating Fujitsu's truly dominant business in the Chinese market. At the Fujitsu International Forum 2013 held in Tokyo on May 16, 2013, Fujitsu, the executive managing director and China's general representative of China, spoke to the Chinese media about the Greater China business and announced the next business transition strategy.

Build the future with customers

Fujitsu's International Forum showcases some of the advanced technological achievements and solutions of the Fujitsu Institute in recent years. At first glance, these innovative products based on scanning or radio-frequency identification technology do not give visitors too many surprises. But by savoring these solutions, Fujitsu has adopted a very pragmatic and ingenious approach to integration based on the original hardware advantages-using cloud computing, large data, associated search technology, and other background platforms, Integration of the original hardware products technology, emphasis on contact with customers on the node innovation to provide more convenience, so in the field of customer service to do deep, do fine and more intelligent.

The concept of product integration and Solutions provides a good interpretation of Fujitsu's brand commitment ──shaping tomorrow with you, that is, Fujitsu will not only change itself, but also link this change to customer change and build a future with customers. Using this product integration approach to provide service solutions, Fujitsu is trying to transform itself into a provider of software services and solutions from a hardware-focused company, with a deep grasp of customer needs and an industry-oriented integration as a key point of transition.

The integration strategy in Greater China is Fujitsu (China) Information Systems Co., Ltd., chief executive officer Shih of China and Taiwan, studied in the United States, worked in Fujitsu headquarters in Japan for nearly 20 years, diversified professional backgrounds and knowledge of China and the Asia-Pacific market, Let him take on the task of integrating Fujitsu's products and services with more than 50 subsidiaries in China, which is now the mission of Fujitsu (China) Information Systems Ltd.

With the rapid increase in the importance of the Greater China market, Fujitsu China still has a lot of room for development in the solution business of enterprise-level market. In the Greater China market, which exceeds Japan's domestic market, Fujitsu Group has a sales revenue of 500 billion yen as its development target, and the key slogan for growth is "NextValue", Sen.

The so-called NextValue is assembled Fujitsu group in SI, communications, services, semiconductors, software, automotive electronics, home appliances, electronic components, system platforms and other business departments of the products, services and solutions to create and provide new value to enhance customer business model. The key to providing nextvalue is the effective integration and value promotion of all products and services based on customer needs. To that end, Fujitsu began a transformation of its organizational structure from last year, and this year began to extend the organizational structure of this change to greater China.

Market-oriented organizational structure change

In the corporate world, change is not a term, but this time Fujitsu's changes are different. The consistent brand commitment of the Japanese information and communications technology company is "shaping tomorrow with You", which means that Fujitsu is not only trying to reshape its future but also to shape its customers ' future. Of course, the change that Fujitsu hopes to promote may also include the future of society, as seen from the Forum's field of technological innovation on all aspects of people's livelihood, and the areas where ICT, such as agriculture, are not often applied.

In fact, from May 2012 onwards, Fujitsu's headquarters in Japan began to restructure the market as the core, to start restructuring the global architecture in May this year, according to the regional market into the Overseas division, Japan's domestic sales department, Greater China and the global business support sector three major market areas, The importance of the Greater China market has increased rapidly.

In the past, Fujitsu has only made production and hardware sales in the Chinese market, and since last year it has been making adjustments to customers for a full range of sales and to provide integrated solutions. At present, China has more than 20,000 employees and related industry personnel are working for this transition.

In Shih's view, Fujitsu may not be the best in every field, but it is a 10 omnipotent company, in social activities, corporate activity and day-to-day activities have a complete range of products and leading professional technology, providing a reliable basis for integration of services. That is why Fujitsu is close to 50 billion dollars globally.

"Fujitsu's strengths lie in technology, integration and partnerships. Shih said that the technical leadership distinguishes Fujitsu from general consulting firms. For example, Fujitsu's automatic meter reading system for Wisreed wireless communication devices has been applied to different product areas of Fujitsu's various divisions. In Fujitsu's market share of more than half of the scanners, supercomputers and other technical fields, but also a major breakthrough. For today's popular cloud computing, Fujitsu's cloud products cover all of the underlying architecture, middleware, and application layers. "Fujitsu attaches importance to customers, these products we are with partners in the Chinese market for the specificity of custom development, and these products can also be integrated to provide solutions." "Shih said.

(Responsible editor: The good of the Legacy)