Full memory app is popular on the internet, photo-exchange is the trend

With the rapid rise of mobile devices, there are a variety of apps showing explosive growth. Recently, a lot of people's circle of friends by a picture similar to a large film-like photographic works brush screen, originally, these appear to be the production of movie screenshots all from the "full memory" of this app. In fact, there have been a lot of hot in the circle of Friends of the app, including the United States Mito, magic Diffuse camera, beauty camera, face, etc., these applications are still used in a tepid, and some have long been forgotten by users.

Mobile application "foot" from the search for classic movie scenes began, from the open "big" mode and burst red. However, behind the mobile internet era of the product logic, the deeper is the bottleneck of product bottlenecks-the content of a single, users tired of playing, not interested.

App Popular Internet

Micro-letter Circle of friends quietly popular similar movie screenshots of the photos, the reporter found that the original is a "foot" of the app explosion red, because of the use of similar movie screenshots (with Chinese and English subtitles) of the picture presented way, by the love of young literature and art.

Recently, "Foot Kee" is one of the hot words in mobile internet. From the Apple Store ranked 1000 away, to the free category ranked first, only in less than 10 days. The important reason to remember such a fire is the film story that is reflected in "blockbuster is the sense of sight". In fact, this is not the heart of the core creative mind, the team would like to restore the film classic scene again to attract people to use, and "large mode" is just the way to attach the function. This original biased tourism application, suddenly became a popular image application.

"The original positioning of the product is" literary youth ", and then through these" literary youth "to attract the public. Originally located in the "Travel" app, it was initially online at the software store's Travel Channel. Because the artistic picture function explodes red only then changes to the image software channel.

With the full memory of the hot, also provoked a lot of controversy: this will be a "flash" product? AI Media Consulting Chairman Zhang Analysis, app success path is almost all first good "tools", and then through the tool to circle "users", users circle, there are a lot of ways to get income, such as implanted ads.

Picture socializing is the trend

When we are going to browse a newspaper or magazine, the first thing that attracts our attention is the text or the picture? For most readers, the latter may attract more attention. In fact, since ancient times, pictures as an important information delivery carrier, intuitive concise, bearer and transmission of information. Even today, all kinds of ancient totem, ancient writings, murals and so on, are picture forms. At the end of the story, words are just an evolution of pictures. No matter how wonderful the words are, for the reader, the picture is always richer and more complete than the text feeling.

The role of images in social networking is self-evident, and social networking can be a trend and its rationale, and it is inseparable from the popularity of mobile internet. Looking at the Tools app market, from big companies to small teams, it seems that all the developers are trying to do everything possible to implant social genes into their products, which has become an irreversible trend.

First, socializing can enhance user stickiness through a chain of relationships. Mobile internet age, using mobile phones or flat-panel mobile Smart terminals to take photos and upload to social media has become a habit of life, pictures can improve the activity of social networks, in the friends to share with each other, but also improve the user stickiness.

Secondly, social socialization is an important way to discover value information in mass information age. The internet has brought a huge amount of information to the people, in order to avoid users lost in the information ocean, the app operator must realize the selective push of information, however, the editor's judgment can not meet the personalized needs of users. To this problem, users can spontaneously form a circle of interest and gain their value through the sharing of friends in the circle of interest. In this way, through the user's interest aggregation, user sharing recommendation, the value information gradually emerges from the mass of information spontaneously.

Third, sharing is gradually becoming a modern way of life, social adaptation to this trend.

Finally, socializing can fully open the profit space of the utility app. The problem with tool apps has been so frustrating that many developers are frustrated with embarrassment, and socializing can reignite them.

However, the application of the photo-shop has not escaped the category of tools, and social is the trend of the Internet industry. American Art (EA), a well-known game developer, has recently released a "no work" on the use of music and photo-sharing for social networks, but this is a much better way to see the importance of social networking.

Need to improve user stickiness

How long can the hands of a roasted Coke still fire? Industry insiders believe that "whether it can be in the user's freshness before the introduction of new product features to obtain user retention is the key to how long it can fire." "It's not the first photo-shoot that's been used. In the circle of the photo office, the early representatives of the country have piles of sugar, petals and lofter. The newly-minted micro-blogging camera, with its focus on the new-born and the well-connected.

Social needs rely on the carrier. The best carrier is the content. In many social products, users generate content and connect to each other, which is the ideal model. But the user-generated content, relatively speaking, has an inevitable congenital flaw: I have stunning, but most of the barriers to the professional field.

In any field, it is difficult for ordinary users to appear in the hands of better quality text. And for articles, pictures, audio, video and other traditional texts, more often, opinion leaders, professionals responsible for production and release, the user again through the relationship network radiation. But behind this process, a large number of products began to consider mining the average user's own productivity. As a result, lightweight applications are emerging. By providing a powerful tool to simplify the process of user production, or even a few seconds to achieve the original text of the re-creation, is the key to the success of user-generated content. Unless the call, map, catering and other core needs, the ordinary products even after the hot time, will eventually return to the subdivision area. And for small products, the giant, platform imitation ability, is too strong.

However, photo-application is ultimately a picture application that will not leave the category of tool applications for social and other functions. How to use its own advantages to expand its social application, to create more suitable for the domestic environment and users of the product and model will be the future of domestic photo exchange in the field of common issues.