Full NET founder Feng: pure VC Capital difficult to support group buying protracted war

Q: What lessons do you think the group buying industry has in financing?

Feng: Go back to see, at that time Pure VC investment Group Buy Enterprise, behind all no better development. You see the United States there are several in the regiment, so the amount of money will be relatively large, the second each fund relative to the emphasis on security, the fund will also http://www.aliyun.com/zixun/aggregation/38207.html "> Holding group heating, There are also Alibaba, Alibaba money, this business will certainly not be a problem, so behind the following several venture capital. Because must get the industrial investment, even is the PE class investment. At that time PE investment in addition to like handle has a Walton came in, other companies do not.

Q: Why is this different?

Feng: A capital demand is too large, is not a simple VC level can promote the entire enterprise to go forward, group purchase funds demand more than the ordinary entrepreneurial. Handle actually basically get a PE class investment, this is the reason that it runs very fast. The end result is behind PE or industry investment support, such as Baidu, Tencent or Ali cast these are actually still in, including as we now also have suning in the back to do support, in fact, because there is an industry-level investment in the inside.

Q: The meaning of industrial-level investment is to focus on the large amount of capital, or feel that there will be other resources behind it?

Feng: He will continue to support you to fight this war, this war becomes a protracted battle, not the simplest said in three years will end the fight, three years after the battle will be listed. By the end of the year it was the 5th year, and the war was O2O.

Q. What regrets do you think it is to review your group buying?

Feng: In the whole venture, especially when doing this large-scale business system, team building should be placed in a very important position. Why millet this matter in the industry or investors, everyone is very recognized millet and lei, one reason is that he found in the industry a few with his like-minded and powerful people.

Looking back, I focus on the business level, to think about the innovation of the business, think of the team under the sales team how to manage. How to rise to a higher level? You have to think about what kind of good people in this industry you want to attract.

We were looking for investors to do a lot of work for us, I also trust investors to find people, back to look at this matter, I think perhaps in the election may be more to put more perspective on the long-term, then only the national recruitment, in fact, there are some high man did not please, such as Ali's Guan Mingsheng. So that we can make adjustments and so on, you can not go to ask him to recommend the more high-end people, the rise and fall period for the business is still different. To a certain extent, the lack of people is also our entrepreneurs themselves in the commercial precipitation is not enough.