Full Network and suning cooperation Hao threw billion into the tourism market

Absrtact: When BAT has killed the youth league to buy the market, the quiet long group buying industry once again jumps into everybody's eye. But also by Suning included in the full network has been a few people. Three years will probably blockbuster. Full network The earliest establishment of the domestic

After the bat has killed the youth league to buy the market, the long quiet group buying industry once again jumps into everybody's eye. But also by Suning included in the full network has been a few people. Three years will probably blockbuster. Full net The earliest set up in the domestic group buying enterprise, now what changes? With such doubt, ECN Financial reporter interviewed full network CEO (Su Ning Local Life Division general manager) Feng.

Full Network CEO (Su Ning Local Life Division general manager) Feng

Full network to change the platform of the road leading to local life

Group purchase four years ago the rise of a night, to now group buying has become a part of the local life, group buying industry over the years what kind of change? Feng that the original intention is to buy the local business of idle resources to redistribute, so as to achieve the full use of business resources and consumers of "high quality and low price" service needs. With the rise of the Internet of local life now, the group buying industry has begun to "plowing" in this field.

But the ideal is very plump, the reality is very bone feeling. With the growing number of similar enterprises and the entry of capital, group buying industry gradually evolved into a "cheap" and "discount" pronoun, by driving down the profits of businesses to attract consumers, became a simple promotion. Now everyone is a big program or in competition price and coverage, in the marketing level, in fact, this is a misunderstanding, but also damage the interests of all parties. For the merchant, its profit becomes lower, at the same time, "surplus value" (the use of resources in the leisure period) has not been changed; for consumers, low prices in exchange for low-quality services, businesses and group buying enterprises also have no loyalty; for the group buying site, the last to get the fear is "lose money to make a yell."

What should be done in the group buying industry? Feng said to learn from Taobao's experience, to make the impact of Taobao, fundamentally change the business marketing system. Taobao just got up, many businesses to exclude Taobao, said Taobao broke the supply chain system, especially the supply chain manufacturers, but Taobao in the development of the supply chain services to the level of manufacturers, through technology and services to improve operational efficiency to produce some in line with consumer expectations of things, Slowly some businesses found Taobao in marketing as a new supply chain is its own value, and finally everyone began to accept E-commerce, change their marketing philosophy.

Similarly, the full network is also looking for its own sustainable development of the road, that is, consumers, businesses and themselves to find a balance between, and this road is to take the road of platform. Feng that group buying can not meet the needs of large user groups, a business SKU is limited, but the consumer demand is unlimited. How to solve the contradiction between limited products and unlimited consumer demand? The full web offers a solution--an open platform. In this open platform, so that more businesses and consumers are involved in the business according to consumer demand and their own situation to collect transaction data to achieve information management, clear old user retention and new user import situation. So that the positioning of their own clearer, so as to establish the corresponding prices and services to attract users, improve idle time utilization or reduce storage pressure.

And consumers can be based on the information provided by the business and their own needs to choose the appropriate products and services, to save time, save money but can get a good user experience. In this closed ecological circle, businesses can improve their profits, consumers can also save costs and get a good experience, and the platform as a bridge, through the provision of value-added services, such as financial management, logistics security, advertising, business display, so as to obtain their own returns, to achieve a win-win situation.

Feng Introduction, now full network of local life platform service has been put on the agenda, the specific rules have been introduced, is now steadily advancing, the number of several group buying sites are actively negotiating, is expected to make a major breakthrough in September or October. Feng naturally have confidence in the capital, because behind the Suningyun quotient of this behemoth, Suning's more than 1600 stores, Suning easy to buy, pplive, red children ... Can be used for full network, and Su Ning also local life related to all the business to be full network care.