Full network Feng: Buy precision marketing effect into a big brand vision

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March 7 News Full network CEO Feng recently said that the precision marketing effect has begun to enter a large brand vision, which requires group buying site marketing personnel to be more professional only, this in the full network and Mengniu, Li Ning, gold million and other cooperation projects have a good experience.

To full network and Mengniu, Li Ning's cooperation for example, full network has joined hands with Mengniu to carry out "full money, Mengniu gifts!" 0 yuan to participate in the Mengniu Draw Award "activities, 3 ipad, 6 ipod Touch, 20 ipod Shuffle and 500 Mengniu products gift users. In addition, the full network also last year, the singles festival combined with Li Ning sports shoes to buy one to send an activity, only 299 yuan to enjoy the value of 578 Yuan Li Ning Heritage pair of sports shoes two, buy men to send the same women's sports shoes, buy women to send the same men's sneakers!

Previously, Feng in an interview with the media has said that the full network of its own positioning has a sober understanding, that is, full network to do a advertising marketing value, service to the local provider of E-commerce platform, through the provision of precision marketing channels and mass user consumption behavior of data analysis, and screening to provide quality products and services to accumulate users, to the full range of merchants to provide the most accurate advertising, to help businesses improve the unit time output ratio and reduce costs.

In Feng's eyes, the marketing value of group buying website is undoubtedly the biggest. From the perspective of advertising, the value of marketing depends on the target user's coverage and accuracy. Although traditional media coverage is wide, it is difficult to achieve accurate delivery because of the lack of comprehensive tracking of target audiences. Therefore, the originator of the advertising industry, Austrian American company founder David once said: "We all know that half of the advertising fee will be wasted, but do not know which half," and the group Buy mode with the inherent characteristics of user behavior can be tracked, nature can be a cooperative business target users to form in-depth understanding, Combined with the very low discounts on the goods and services offered by each group, it is easy to form efficient marketing for certain products and services.

It is reported that the full network in the creation of a few months after the international famous VC Kay Peng TdF (Kleiner China) a round Tens dollar investment, has been in the country 110 one or two-line city opened a substation. Recently, its CEO Feng confirmed that the company is carrying out two rounds of financing, the target scale of over hundreds of millions of yuan, has a number of domestic and foreign investment institutions expressed strong interest, the expected financing in the near future will be completed.