Full Network Feng Group purchase layout

Group purchase industry development so far, from the numerous lively to gradually calm, from the Thousand Regiment War to the Hundred Regiment war Transition, the expansion war, the advertisement war, the endorsement war and the talented person war, in the summary stock was snubbed the background, buys the website to burn the money to continue, the fund is tense, the layoff symptom appears, even has asserted, buys the industry the winter to come There will be a collapse of collapse

Feng is a serial entrepreneur, the full net is already his third pioneering project. He argues that the difference between group buying and several other projects is that it is growing faster and the environment is worse.

For Feng, the development of the full network is summarized into three stages: the first stage is called this enclosure, including new city expansion, new user expansion, development to now, into the "vertical field of Seiko agents development", the future is to be in the local service to achieve "the most powerful voice of a platform."

For the current group buying environment, Feng that the whole market, including consumers of their favorite products or more enthusiastic, will be more intelligent choice of group purchase products; for those product category management is not good, or quality control of the site, it will become more and more difficult to have the living space; that for big group buying website speaking, Now all pay attention to more is to see the increasing size. Last year, we are through the opening of the city to provide scale, this year is in these cities to Seiko agents, it is bound to everyone in these cities more intense competition, how to get more users, how to get more business recognition.

Feng that, at present, we will be in the specific mode of operation of different methods, including targeted groups, continuous innovation, vertical positioning, etc., will make some differences.

such as high iron general, only speed, management can not keep up, there will be problems. Feng thinks "haste makes waste", the development speed of the full is called "Embrace development". At present, there are only more than 60 cities in full, because it is recognized that the market is not an overnight phenomenon, but also requires its own operational capabilities, the company's culture, but also the degree of acceptance of businesses and users. In the case of the three or four-line city, the full hope of operating the current 60 cities, and can take the lead in the group buying industry to profit, will proceed to layout.

Handle and other group buying sites set out to layout overseas markets, Feng said the full will not focus on their own reach. "Less is more, the slower is fast." In the development of the company, we should pay attention to the plate do not put too big, to understand, what is your strategy, what is your tactics, do not confuse these two things, otherwise the company will be very dangerous. ”

National chess, Feng feel the biggest challenge is the full of their own operations. No matter how the market changes, the same industry how to compete, will eventually be implemented: their own internal strength can practice better? So from this aspect, whether the management of the sale, or the operation of the website, to the market, as well as staff training, there are still a lot of work to do. "Group purchase is not a sprint, group buying is a long-distance running." It's just that the long-distance running may have run at a sprint speed, and that could be a lot of people who don't. So we have to constantly adjust their physical and functional strength throughout the long running process. ”

Facing the current group buying environment, how to break the full? Feng that it had something to do with the position before the full. Full at the beginning of the positioning in the City quality shopping guide level. But now the proposal is "to do China's largest local service marketing platform." Hope is in some specific cities, specific industries to do the best. Whether now in the quality of the merchant, or in customer service, as well as product selection, are the quality of the merchant, quality service in the first place. This is in the marketing, driving the corresponding crowd, forming a virtuous circle.

For the long-term development, Feng said, is in the existing city can Seiko agents. In the first-tier cities can do, businesses more recognized, consumers prefer to do China's largest local service marketing platform. The first is how to reach China's largest, starting from some specific industries, for beer and skittles, basic necessities and other industries, in a few areas of consumers have a more profound impact. "From the full theater, to the present cultural entertainment channel, the tourism holiday channel, we have our own six channels also put forward their own development goals."

Industry insiders put forward, group buying industry in the winter, Feng that the local service marketing, including E-commerce process has just begun, there are still a lot of work to do. From the industry's point of view, this is only the tip of the iceberg. "If it's winter, I think there may be some problems with the operations of some companies," he said. For example, the loss of personnel, such as the city of the Renegade, into a bottleneck. So he said he had met the winter. ”

In the group buying industry financing environment, Feng feel a good company, always have someone chasing. Feng experienced the first round of the Internet trough, personal experience to a point, is: When you are in the boom, whether it is blue or performance of the shares, have been chased; When this wave receded, the rest is blue. Feng don't think anyone who takes more money will be able to run to the end, the real meaning of financing is that companies can keep up, and maximize input and output ratio, can not rely on investment to live.

In the future of the group buying industry, Feng that the national group buying site will be left four or five, but small group buying site will not die. "It has its own space to live, because there is no conflict with big group buying sites." Now it seems that these small group buying site also live Well, this time will pull longer.

Feng earlier said the full will be profitable in 2012, and in the interview he says the profits will be ahead.