Full-pass education: Alternative SP Nuggets password-sensitive teacher labor expenditure

"School communication I will send every day." "Sun-hee is a junior high school teacher in a private school in Zhongshan, Guangdong province, and every afternoon near school, there will be a text message from her client to the class's parents." In the past December, she sent 31 text messages through the school's communication, which was the most frequently sent by school teachers. She also specifically "trained" a student, every day to write down the work of each section, and directly to the school to send to parents. "Just practice typing, and students will be happy," he said. "Sun-hee said. "School communication" is China Mobile [micro-blog] for the whole country a message value-added services, in the country has thousands of partners, one of the top ranks of a cooperative company education, January 13 is about to log on to the GEM board. Sun-hee is located in Zhongshan, Guangdong Province, is the headquarters of the full education, "school communication" business has been here for a full 10 years. For the value of the company's investment, the Investor Forum, netizens quarreled over the day. "The essence of this company is SP company. "A netizen on the nail. However, in recent years the domestic SP industry has been shrinking, many SP companies have fallen, in this context, the overall education of the size of the revenue continues to improve, and the IPO smoothly. How did this company do it? Beijing News reporter Zheng Daosen Zhangquanwi from Guangdong, China, 96% revenue from the "school newsletter" in the prospectus, full pass education to its own definition is "the first interactive information services listed companies," but industry insiders said the company is essentially an "SP company." Near the afternoon school time, two (2) class of language teacher Liu Fei login "School Communication" platform, Light mouse, "Please parents in the language test volume on the sign" notice was sent to the parents of the phone. Soon, parents ' SMS replies poured into the platform, "OK!" "Roger, thank you, teacher!" "Liu Fei is a teacher of a public school in the city of Zhongshan, Guangdong province, in her two (2) classes, 48 students, 46 have opened the" School communication "service, some students or two people to open at the same time, her system shows that the class bound parents have 50. Liu Fei said: "If there is no such message, some children may not want to take the examination papers to parents." "" The parents of only 2 children in the class didn't open it because their mobile phone was not a mobile company. Liu Fei said, while using his cell phone to send text messages to the two parents forwarded the past. "I have the full education customer service put my mobile phone in, and then have important notice to me to forward to them." It's not necessary to call too much trouble. "School Communication" is a value-added service for China Mobile to the country, more than 1000 companies in the country are the services operator (SP), will be landing the gem of the entire education is one of the largest number of one. The opening of the "school communication" mobile phone charge of 6 yuan a month, of which 30% to 50% will be allocated to the full education, outside the Guangdong region, this proportion is generally 40% to 55%. According to the prospectus, 98.67% of all education in the first half of 2013 was closedThey are all from the "school communication" as the representative of the "Home School interactive Information Services", since 2010, this proportion has been maintained above 96%. Full-education business from the company's headquarters location-Zhongshan, Guangdong start, "school communication" has been operating here for a full 10 years. As of November 2013, the full pass education "school communication" SMS business promotion scope has covered Guangdong, Guangxi, Hunan and other 9 provinces of nearly 7900 schools, users close to 5.7 million. In the prospectus, full-pass education defines itself as "the first interactive information services listed company", but insiders say the company is essentially an "SP company". "That's a pretty simple model. "A Guangdong Province mobile company insider said:" As before the very hot weather forecast SMS, some companies have the weather bureau resources, there may be China Mobile resources, two aspects of a docking, business came. "The person said that in recent years the SP business has been shrinking, Guangdong Mobile [Weibo] many irregular business has been cut off, the mobile company responsible for the management of the SP Data Department, many people also gradually diverted to such as mobile Internet, such as the emerging sectors. "In general, the SP industry is a sunset industry." "This person said:" Specific to the education industry, how this model, but also a specific analysis, but the mobile Internet is certainly a major trend. "Highly dependent on the education system," business promotion, the initial promotion of school communication business, is under the leadership of the education sector, the city's school principals in the mobile company opened a meeting. Are educational SPS really different from normal SPS? Where are their competitive advantages? This may be the answer from the business promotion model. And the weather forecast, mobile phone newspaper and other business, the promotion of school communication and education system closely linked. Media exposure, full-pass education is exposed to rely on administrative means to expand the market: by the business manager "to deal with" the Education Bureau and Schools, to obtain parental phone number forced to open business. Yang Guang is a private school in central Shanxi province, the president, he told the Beijing News reporter, the initial promotion of school communication business, is under the leadership of the education sector, the city's school principals in the mobile company opened a meeting. An official of the Foshan education system said that the promotion of local school communication was also carried out under the unified deployment of the education sector. The promotion of parents also requires the co-ordination of schools. Zhongshan, the private school "school communication" Administrator Yang Xiaomin said, before the beginning of the new school year, the school will convene a meeting of the newborn parents, the conference finally, mobile companies or the full pass education salesman will give parents to introduce school communication business, and the site collection of parents mobile phone number, if the parents agree to open, the need for on-site signature, In a few days, the data will be introduced into the system of school communication. "As a school, we will provide such a time and space, but whether the parents are open, it is entirely voluntary." "Yang Xiaomin said. Other schools have adopted the practice of "a letter to parents". Liu Fei told the Beijing News reporter, first-grade school, will let students bring a blue leaflet home, if parents willing to openSchool communication, on a single page signed to confirm, and provide mobile phone number. The prospectus shows that schools are an important link in the promotion of school communication. In the first step of "market research", the second step is to "visit the target schools" and signed a use agreement with the school, the third step is the school data import, and training teachers to use the platform. With the promotion of business, the entire education of the salesman will continue to the use of teacher users to follow up, for this company stipulates that every 15 schools with a regional salesman, and even made a visit to school teachers fixed frequency. "In fact, Unicom and telecommunications have similar business, and there are corresponding cooperation companies." "The principal Yeung Kwong said:" But the mobile business follow the best, with the most people, sometimes parents can not receive text messages, we make a phone call, will soon be able to solve, by contrast, China Unicom has long not contacted. This mode of promotion has been criticized by some parents and the media as "compulsory promotion" and parents are "voluntary". In this respect, full-pass education in the prospectus, said the company has formulated the "Sunshine Subscription management rules", the parents opened the business process generated by the telephone recordings, uplink SMS opening records, subscription leaflets as the subscription credentials, and through the computer hard disk storage, CD-ROM burning preservation of the dual standby mode to save, To ensure that users have questions about subscribed business can be transferred at any time access, to achieve parental subscription autonomy, the freedom of withdrawal and traceability. Kwong Guang admitted that as a school, also because of "school communication" and the parents complained. In order to avoid parents to produce opinions, the school has clearly stipulated that all school messages issued by the notice, must be in the class parents QQ group also sent a day of homework, the teacher must write on the blackboard, not allowed only through the school communication to inform. The reliance on the resources of the education system has made it more difficult for the whole education to spread across regions. The prospectus disclosed that Guangdong province's contribution to the company's revenue accounted for the high. 2010-2012 and 2013 1-June Guangdong regional revenue accounted for 72.43%, 64.97%, 62.79% and 58.94% respectively. The company said that although the reporting period of the company's business coverage from the initial 4 provinces 17 to 10 provinces and 28 cities, Guangdong regional income ratio has been declining year in, but in the next period of time, the company's business income mainly from the Guangdong region may still be maintained. In the case of too much reliance on the Guangdong market, the full-pass education prospectus makes the risk hint: "Once the Guangdong regional market environment is adverse to the company's major changes, the company's operating performance will be greatly affected." Sensitive "Expenditure on teachers ' services" as of December 31, 2011, full-pass education has implemented the "Business Optimization and Promotion scheme" in 20 municipalities in 6 provinces, the main element of which is the payment of labour costs to teachers. There have been media to "Deep throat burst material" way, the secret school communication benefits chain, said teachers send a text message, you can get a certain amount of telephone return, school communication use to reach a certain scale, the headmaster also has a series of benefits. In the prospectus of full-pass education, "teacher serviceOut "The cost was openly listed. As at December 31, 2011, full-pass education had been implementing the "Business optimization and Promotion scheme" in 20 municipalities in 6 provinces, with the main element being the payment of labour costs to teachers. 2013 1-June, 2012, 2011, 2010, the company actually paid the teacher labor expenditure of 3.5807 million yuan, 10.0098 million yuan, 8.2944 million yuan, 8.478 million yuan, this part of the cost accounted for the same period of the company's operating income of 4.2%, 6.4%, 5.8%, 8.5%. As for "teacher service spending", the company explains this in the prospectus: "In the process of interacting with parents, teachers need to collect information, edit content and send information to provide labor support for the company, so the company gives a certain amount of compensation", "by paying teachers ' labor expenses The company has, to some extent, increased the frequency with which teachers use their home-school interactive systems. The prospectus also stipulates that these services are not paid in cash, but are spent in the form of money or physical exchange. At a primary school in Zhongshan, Beijing News reporter saw a system for teachers to honour "labor expenses". and Guangdong Mobile under the "School communication" site, this system is called "Teacher Service Platform", is the full pass education company's website. Teachers through the mobile phone number and password login site, you can see the corresponding "points." Liu Fei told the Beijing News, this "integral" is also called "golden Beans", can not exchange cash, can only be converted into the phone bill, or the site of some kind of gifts. In her impression, her monthly will have 41 "golden beans", she had saved for several months, with 138 gold beans exchanged for a teacher to use the headset, "golden beans are not enough, I also find colleagues borrowed a few to". Yang Xiaomin said, according to his understanding, points can also change the shopping card, but because each month's points are not many, some teachers may save a semester, in order to change to a picture. According to the prospectus, the amount per capita for this service is not high. The first half of 2013, as well as 2012, 2011, 2010, "teacher Labor expenditure" per capita monthly compensation amount of 32.23 yuan, 28.36 yuan, 27.57 yuan, 30.51 yuan. The prospectus also said that since 2012, the company has ceased in Qingyuan, Zhongshan, Dongguan and other regions of the teacher labor expenditure activities. The reason is that the company in this type of operation in the region for a long time, business penetration rate and product visibility are higher. Since the second half of 2012, the company has not incurred teachers ' labor expenditure in Guangdong area. In addition to the "Labor expenditure" for teachers, full-pass education has paid a certain cost for the promotion of the target market. The principal Yeung Kwong said that the first two or three years, the service of the school communication is completely free, very popular. Not only that, the school entrance of an LED display, but also the full education free donation. Full-pass education also free of charge to students, teachers made smart card, students up and down, teachers work attendance can be used, card machine is also provided by the whole education free。 Recently, the card machine has also been updated to become more advanced fingerprint machine. Zhongshan Bureau of Education officials in the interview with the Beijing News reporter said: "Full-pass education and China Mobile set up the school communication platform for ' home-school communications ' to facilitate the company in the donation, support education is also very enthusiastic, China Mobile Zhongshan Branch is for the education sector, a lot of competitions, Activities donation. "Bundled move into the education system" Zhongshan Mobile cooperative company Many, full pass education is to get the most projects, about 40% of the project are all through. "said an official at the Education Information Center of the Zhongshan Bureau. As an SP, full-pass education is through the channel of China Mobile users to deduct fees, and then get divided. Therefore, although for the school to pay for the parents of the crowd, but financially, mobile companies are the full education of the real "big customers." In fact, the cooperation between the whole-pass education and China Mobile is much more than the deduction fee. The information obtained by Beijing News reporter shows that the boss of the whole education has not had much contact with Zhongshan's education system, and the reason why he can cut into Zhongshan education smoothly is that it relies on the cooperation between China Mobile and the local education department. In Zhongshan, almost all of the education system's Web sites, electronic information systems, with China Mobile and China Telecom [micro-BO] Two companies in the Zhongshan branch of the construction of cooperation. "Primary and secondary school students log on to the site, enter the test number can be found in the final exam results; The text of the Education Bureau, which recipients have been checked, which has not received, the system is also clearly displayed, has not yet checked the documents of the unit responsible, the Department of Education can also be a message Zhongshan Bureau of Education Information Center, said that the Zhongshan education information work in the forefront of Guangdong Province, the city Bureau of Education, "educational information platform" Integration of the Student status management system, classroom attendance system, computer allocation system, teacher continuing education management system more than 10 modules. "We are generally connected directly to mobile or telecom. "Zhongshan Bureau of Education Information Center, an official said that the bureau to raise demand, mobile or telecom funding, operators of cooperation companies specifically responsible for the contractor," Zhongshan Mobile cooperative companies are many, full-pass education is to get the largest number of projects, about 40% of the project are all through. "Full pass and move, two companies not only the name is very similar, the clerk wears almost the same clothes." "The officials say that two companies often come together at the same time, and sometimes they don't know who is moving and who is full of people." In return, the whole-pass education can get a certain amount of project development funds from China Mobile, on the other hand, full pass in the school communication business from the mobile company to take a profit. More importantly, through this series of initiatives, the whole-pass education has gained important customer resources, laying the foundation for the next step of developing the market. "Now full-pass education is promoting new business called ' Language Wisdom ', which is mainly used to help students practise spoken English." The business is not incorporated into China's mobile system, but full education itself is being promoted to parents."The principal Yang Guang revealed:" With mobile cooperation, mobile to a separate, now full pass with so many parents number, of course, I hope to independent promotion and operation. "(Sun-hee, Liu Fei, Yeung Kwong, Yang Xiaomin are aliases)