Full skin all the while showing off the capital of youth

Even though he has stepped on 8 centimeters of high-heeled shoes, the singer who assembled the junior high school girl's stature, the junior middle school girl's manners, the junior high school girl's intonation appears in front of me, still obviously is more petite than the television. If she is not Deng Zi chess, must only appear in the middle school playground to see the boys playing basketball, and the next to the boys only look at her.

Embedded in her small face of that pair of eyes cartoon taste full, full of skin all the while showing the capital of youth.

"Just hit the bottom. "Deng Zi slowly pushed down the sunglasses, the face to me," Look at me this ugly. "See me indifferent, she again solemnly repeat again:" You see me this ugly appearance. ”

To participate in the Hunan TV music Showdown Program "I am a Singer" before the second quarter, Deng Zi is only a few unknown mainland Hong Kong and Taiwan Singers. Despite the creation of the 19-Year-old boarded Hong Kong Red Pavilion, and even opened five concerts, her debut 6 years in the new generation of the mainland market still very few listeners.

In "I am a Singer" This has a wide audience of different ages of the stage, will sing, will be arranged, will be everywhere in front of the camera performance is the magic weapon of the singer, if it happens to also cheerful, diligent, good-looking, it is more to master the killer of popularity climbing.

This January 3, "I Am a Singer" the first episode of the second season officially aired, the young Deng Zi chess with her petite shape contrast of the strong treble, let the audience suddenly remember this has "small giant lung" laudatory name "the" Girl. Both the fanatical peers, and middle-aged uncles, all of her income from the fan group. No one can stop the 22-year-old Deng Zi chess turned out.

As more and more netizens lament that their Twitter usage is no longer the same, Deng Zi's microblog keeps rocket-like growth at nearly 100,000 new fans a day. Accepted the "blog World" interview Gap, she sent a micro-blog in front of me, 1 minutes later commented more than 700, 40 minutes after the number of 5000.

Goldfish Mouth

To this day, Deng Zi retains the habit of giving the boss Tan a look before she wants to, and she does not want to be too vernacular and more worried about the wrong words.

As a water droplet in the internet torrent, Deng Zi, like his peers, has skillfully used social software since the age of students. After becoming a musician, surfing the internet to watch video is a rare leisure time for Deng Zi. She studied music ideas from European and American peers on YouTube and other video sites. From earlier blogs, to Facebook, Weibo, to Instagram, Deng Zi was promoting and promoting itself on a variety of mainstream social platforms.

In Hong Kong's television entertainment programme, the proportion of pure music is always very low, the number of contestants in the draft competition is almost vegetarian, which led to the delay of Deng Zi's television exposure program. "We'll just have to make a few more videos on the internet, and one thing I can be sure of is that it's real, and then avoid some messy game show." "said Deng Zi's boss Tan. In this way, the Deng Zi team has opened up a unique promotion path-using social networks, direct contact with fans, from the regular promotional album to the anytime, anywhere to promote life.

At the end of 2013, Deng Zi's microblog fans were over 1.5 million. Year, January 3, "I Am a Singer" in the second quarter to meet with the audience.

From the beginning of the signing of Deng Zi, Tan did not intend to take the old routine-to radio stations, television stations to say, I have a new singer here, you want to interview. In his strategy, the first step is to let the public see Deng Zi chess Personality and work. And he conceived the same, MV trailer, "Goldfish mouth" and other video on the internet, it triggered the pursuit of fans of the same age. "The singer and the lovely, have not seen this before." A fan said to me. Within a year, Deng Zi became the most popular female singer among all the primary and secondary school students in Hong Kong.

In "Deng Zi Experience Life" series of short films, she incarnation of weather forecasters, tea sister, employing and other different roles, hands-on social practice. In Tan's view, this is not just about publicity, but more importantly, this experience allows the 16-year-old to be the artist's Deng Zi chess to see the diversity of society, as well as the hardships of life.

Deng Zi's experience video accords with the principle of interpersonal attraction in social psychology, that is, people tend to like those who share the same attitudes and values. If a tired day of milk tea sister suddenly on the network to see "high above" the stars like their own work, then she is very likely to quickly converted to supporters.

In order to promote the new album, Deng Zi team has recorded the "Houhai singing", "Birthday Song" and other short films, these videos on social networking sites have been very high click-through.

"Goldfish mouth" and "Hou Hai song" Video Let People see an ancient spirit of the next door girl, and "You put me drunk" is the company for a broader crowd and customized music and video products. Li Rui, director of Deng Zi's propaganda, said: "We have also recorded some songs before, but we did not meet the expectations on the Internet." Later, we sang this song in the concert, and later recorded into MV, did not think the effect is particularly good. ”

Since 2010, Deng Zi team decided to vigorously expand the mainland, especially the northern market. "At first we didn't know how to start, in the mainland, we generally see most of the hot topic, so it is difficult to find something less well-known." Tan said that while filming in the mainland, freshness and interest were a lot higher than in Hong Kong. "Mainlanders are enthusiastic, expressive and responsive. ”

Try it.

"I am a Singer" in the second season of the footage of the game, Deng Zi always can be relaxed, natural state to face the camera. This is thanks to the relentless "training" of the past few years, "she can truly express her inner feelings even in the lens." "In Tan's eyes, the pattern of this kind of artist promotion is a natural result." "It is a way that suits us, and there is no choice." Good things in the world must have happened naturally. ”

As an entertainer, Deng Zi's character is polarized. Happy when you can talk TB to need to be surrounded by colleagues to stop, low when the long time into negative emotions difficult to extricate themselves. For her creative singer, most of the work is done in the latter mood. "I'm quite enjoying the state," he said. Deng Zi admits that pain can sometimes inspire inspiration.

September 2011, Deng Zi received the Christian baptism ceremony. That year, she suffered a series of negative news, grandmother died and other blows, physically and mentally exhausted. "Very hurt, want to get rid of all the pain of the past." "She also wanted to give up the music, but" just think about it, not really done, I have a little courage. For a long time after being baptized, Deng Zi insisted on reading the Bible every day and writing a spiritual diary. She solemnly told me that she had tried many times to "talk to God". "In fact everyone can, you honestly say trouble, and then some inadvertently you can get guidance." ”

As a child, she had been looking forward to being able to move out and live with her parents at the age of 18. "That place is so scary, don't they keep on me." But since becoming an entertainer, Deng Zi has been spending less time with his parents. Last year, she really realized the desire to move out. With the need for a music-ready environment, she moved to a cell just across the street from her parents. Now I want to spend more time with them. ”

In the interview, Deng Zi emphasized "to let everyone know the real me". She believes that only by understanding the real Deng Zi chess, and then hear the song will have a different feeling. "Not only is the moving melody and the beautiful lyrics, I believe life affects life, this is more valuable than the pure music sharing." ”

Of course, this is not enough to explain why I was a singer and chose Deng Zi chess from a bunch of Hong Kong singers. According to Li Rui, from 2013 onwards, she has recommended to the team "Happy Camp", "Day up" and other programs. But for almost a whole year, Deng Zi did not find the right opportunity to enter their studios. "Then I thought, mom, what's the matter, are we going to give up the mainland market?" "Li Rui said. Some people in the team suggested that the director of Hunan TV will be able to change their minds by inviting them to visit the Tang-purple concert in Hong Kong.

"We invited some newspaper editors, television director to see her concert," I Am a singer, "the director of Thy billows is one of them. "Li Rui said. There is news that, when your billows went to Hong Kong, in addition to watching Deng Zi chess, but also watched the side Datong, Siayanqi and other singers concert. Fortunately, two weeks later, the team received a call from the program group confirming that Deng Zi's name would appear in the first round of "I'm a Singer" in the second season. Tan said: "I looked up the Korean version of the game on Wikipedia, and I found out that some of the past-gas singers participated." But at that time I did not think much, usually not on the mainland program, this time have the opportunity to try it. ”

But he does not accept the popular Deng Zi chess to borrow the mainland program "One Night Burst red" argument. "We are not suddenly in the" I Am the singer "inside Red. We did get an opportunity to stand on this stage, but more importantly, we accumulated enough in the early stages to wait for a moment to explode. Luckily, it was on the stage of "I Am a Singer". ”

"Choosing Deng Zi is a revolution rather than a gamble." Tan said. Even when the casino was run in Macau, the manager's Tan never sat in front of a slot machine to gamble, even once. "Red, in my opinion, is not necessarily about her, but about the mode of making singers." People follow their true feelings to judge, so good quality things will come out. ”

Sleeping Princess

Deng Zi was born in Shanghai, a music family, grandmother is a singing teacher, mother graduated from the Shanghai Conservatory of Music. At the age of 13, she obtained a Grade 8 certificate in piano learning. Since his father was a Hong Kong man, Deng Zi moved to Hong Kong at the age of 4.

"I got on the train and my grandmother was out of the window, and I was crying." "The scene of Deng Zi is still fresh in his memory. Later in Hong Kong life, as long as the parents scold, she will cry to make a long-distance call to grandma.

Even when born smart and cute, the Deng Zi chess in childhood often gets scolded by his father. After 9 o'clock in the evening with the computer, the father will scold her, 10 points after the telephone, the father will scold her. Father used to use a trick is, whenever found that the daughter is still on the phone late, ran to the phone that head of the students scold Deng Zi chess. But after entering the profession, the father seems to have become a completely different person. He may have seen me grow up and know I don't have to scold me anymore. Said Deng Zi.

In contrast, a mother who is only 22 years older than Deng Zi is more like her friend in life. On weekdays, she is willing to confide her feelings to her mother. "I sometimes tell her after I cheated my mother that I lied to you about it, but every time she said I knew you were lying." ”

Parents of Deng Zi's strict requirements and patient training so that she was in primary school, the results are very good, first-grade exams have been the class number one. She didn't fall out of the top ten until she graduated from primary school. After junior high School, adolescent Deng Zi chess began to rebel. I do not know since when, she deduced that she may be an "adult", so she began to tease teachers in school, and often after school and students shopping for two or three hours to go home.

It is the most desirable thing for Deng Zi in the rebellious period to challenge the code of conduct that it deems unnecessary. She studied in the middle school is a girls ' school, during which no male classmate. "Our uniforms have to wear a skirt under the dress, and I often don't wear that one." Deng Zi said, "No boys, girls don't want to see you." ”

She frankly admits that swearing on a personal blog at the age of 15 is the most rebellious thing she has done so far. "Maybe a lot of people do that now, and I was just a little girl," she said. "Deng Zi's helpless way," you see, after the debut was burst out. ”

Also that year, Deng Zi did something that she thought was most proud of today. At that time, I secretly love another school senior, wrote a song called "Sleeping Princess." Want to vindicate him, and dare not say, and then I took that song to go to the competition, but also called the seniors to see. "Deng Zi recalls," still embarrassed to ask him to go to the face, I deliberately to a group of students said you have no interest to see me race, there is him. "In that game, Deng Zi won the championship and met the current music company."

Tan, the founder and CEO of the Hummingbird Music, was one of the judges of the year, witnessing Deng Zi's win in the 2006 Spice It up Learning Garden Festival.

"The first time I saw her, I thought the little girl was not very good-looking, but it was quite nice to sing," she said. Tan recalls it to me, but later I learned that she wrote the song herself. ”

Deng Zi has already made plans for himself: to go to college to study music. In the first two years of junior high school, she repeated "heaven ask": What is the use of studying chemistry every day if it is not a scientist? To buy vegetables as long as you can subtraction, learning negative what is the use? Junior Science and Arts division, seemingly to her no choice is difficult, but Deng Zi think their science scores better, still decided to continue to study chemistry, study negative. In fact, two do not want to read. ”

Tan and the company did not sign the first time with Deng Zi, but kept in touch with Deng Zi, secretly observing the girl's attitude to music. "I want to know if she's just trying to be famous. Tan said, "We first recorded a song for her, she will not enjoy the process when watching the recording, will not care about the details." If she really paid attention to music, we could cooperate. ”

In the studio, Deng Zi didn't ask any questions about rewards or promotions. Instead, she was curious about everything in the studio. "She has been blinking her eyes, and then I learned about her family and made sure she wasn't a spoiled child." 6 months later, he signed with her.

Minors

Tan, a 15-year-old Hong Kong man who began to learn guitar, had worked as a liquidator in an accounting firm, then went to Macau with his brother to rent a gambling card for a casino at Stanley Ho and opened a slot-machine gambling company. After the first bucket of gold returned to Hong Kong, Tan and his guitar teacher Lupo teamed up to set up the hummingbird music, tan as Ceo,lupo full-time music production. The company's first contract was with the men's singing combination Soler Tan had met in Macau. That was 2004 years.

Hummingbirds have worked out a detailed work plan for their artists, and have stipulated that each song must be created by the singer himself. At the end of the year, the Soler Group proposed to terminate the Hummingbird music. "Their first album was good in Hong Kong and they had a concert in the Red Pavilion," he said. Later on the company's many things are not satisfied. "They think our company is small and inexperienced, and the producer's demands are high," Tan said. ”

The contract of termination was held in August 2007, in January 2009, the High Court sentenced Soler to default, compensation for hummingbird music 5.06 million Hong Kong dollars. "Our attorneys ' fees were more than 5 million, and they were supposed to pay them, and they declared bankruptcy and gave us nothing." Tan said.

The cancellation caused Tan to understand that having musical talent does not mean being smart. "Even with talent, he does not know how to walk the path of life, and such people to work together is not a good thing." Tan believes that he has been looking for a truly musical creative singer, to share his true feelings with the audience, and even affect the times.

After the successful signing of Deng Zi, the first question before the team was how to shape the only 16-year-old girl into a real musician. In music professional training, the team not only asked Deng Zi chess to learn music theory knowledge, drums, dancing, but also according to her childhood dislike of sports characteristics, tailored to her fitness plan. Tan specializes in recruiting a Thai boxing teacher for Deng Zi chess. His plan is that, in the future onstage, the artist's coordinated body movements can help to express the emotional expression of the singing.

At the beginning, Tan will personally battle with Deng Zi chess to train, but later, as long as Tan does not go, Deng Zi also lazy not to go, only when the concert near, she will temporarily hug Buddha feet, the concert is over, then relax their requirements. Until the end of last year, she was really used to doing exercise on time, and really complied with the nutritionist's advice. May really grow up. Tan rarely showed a kindly smile when she said that.

After nearly 6 years of his debut, Deng Zi has spent almost all of his time learning about performances and promotions. Piano, guitar, drums, dance, taekwondo, fitness ... Everything is prepared to go farther on the road of music. As for diligence, one of her former video editors described it: "The other day 3 o'clock in the morning, she suddenly called to talk about the details of my YouTube video." After 1 hours, I asked her how you didn't sleep, and she said she just finished exercising. I glanced at her worksheet the day before and she had worked for 18 hours in a row. ”

October 2008, Deng Zi's first EP album, "G.e.m." Issued. Take this album, she was in the excelled pop list on the winning "excelled Music female singer Gold", became the first in history to receive this award of the minor singer.

No money.

Tan's company has been adhering to the "do not throw money" purpose. "When quality is not good enough, you can't make money, don't go on when you can't make money." Breaking the money is stupid and unhealthy for music. ”

Today, the Hummingbird music has been established for 10 years. Tan says the company can only make "a little bit of money" every year before Deng Zi chess in "I'm a Singer".

During the 10, the staff of the hummingbird only increased from 4 to 11 when it was originally created. For an entrepreneurial company, this growth rate is certainly rather slow. But Tan has his reasons. "An entertainer earns 1 million, signs 10 and makes 10 million, and many companies do." But I think a good entertainer can help you earn 10 million. ”

In the Deng Zi team's opinion, whether to "make music by Heart" is the only criterion for judging a TV program. In "I am a Singer" stage, even if Deng Zi did not get a good position, the team will be happy. "We see other people's good performances, they can inspire us, next time we will do our best." Tan said.

In the mainland was pleasantly surprised to find fans began to pick up the machine, which makes Deng Zi chess feel really "red". Once to the Changsha video, she saw two fans waiting in the cold wind. "I thought someone was picking up the machine. "The next video, this number has become more than 20 people." "That moment feels wonderful. ”

However, Deng Zi has not had an achievement in music that makes her feel like she has no regrets in her life. "I love music not because of the certainty it brings, but because I want to keep doing it." "So, talent in her eyes can not become a judge of good musicians standards." "Honesty, this is the most important, hypocritical people can't really influence others." ”

The night before the "blog" interview, Deng Zi was so excited to record "I'm a Singer" that I lost sleep. After only one hours of sleep, she gave herself two cups of coffee before a business event the next day. In the face of all sorts of sudden work, she said she was totally up to her head. "Physical fatigue can not be compared with the spirit, from the beginning of a gossip, now my heart is much stronger than the original, will not be as easy as before injury." ”

"Do you remember your first love?" I asked.

Deng Zi laughs, "My first boyfriend was Aries, and he said to me: ' Hey! I am a white sheep, you are a lion, we are perfect with AH. Then I believed. ”

She did not know that the 36-Year-old Tan, who had been with her for 6 years before the interview and rehearsals, was meticulously patrolling every corner of the stage. Suddenly, he stepped forward and gently wiped the stage floor with his hand.

Make sure there is no sand-the Deng Zi player holds the microphone and is firmly on the scene.

My boyfriend and I went out 5 times in two years.

Blog World: What's the biggest change you've had in your heart through this game?

Deng Zi: I used to think of something more personal, I want to share my music, want to use my experience to influence the fans. But after I was a singer, I found that changing the music environment required the whole industry to refuel. A program can not have only one singer singing, also can not only a musical style. Just like Korean music and TV dramas are so popular, not a person's efforts, is the whole industry's efforts.

"Blog World": Recently some netizens listed on the internet you so-called "five sins", do you want to respond?

Deng Zi: (while looking at the post, one by one response) 1. Blog Curse event: It is my 15-year-old thing, this actually with the network now have a lot of people who scold me the same. I think the most important thing is not how many mistakes you make in your life, but how you can face them when you make mistakes. I think what I did as a child, I am not afraid to bear. 2. Disrespect to Seniors: this is a fake, it never happened. 3. Fan excessive pursuit, people hate: This is not my fault? 4. The team is disgusted: this thing I have to say, I think my team is really good, we have a heart of music, all really respect the industry. 5. Speak contradictory hype no floor: I really don't know what this paradox is, so I don't know how to respond.

"Blog World": The recent work to become so busy, you can handle it?

Deng Zi: I think it's okay, it's what I believe in that I experience. The world allows you to meet some kind of difficulty at a certain time, and you are capable of crossing it. He's not going to give you a problem you can't afford. I've been through a lot of gossip, and it's not just about entertainment and gossip, it's about the political stuff. But now I think, at that time, different experiences have been training my heart more hard. When we watch TV, I feel very nervous on the stage, in fact, I stand there very relaxed and enjoy. But when I go home to watch live, I am the most nervous, haha.

"Blog World": You send micro Bo can hit the point, do you feel that you are a good propagandist?

Deng Zi: Ah? So do I get paid? In fact, the interaction with fans is my own favorite thing to do, it is a natural one to express. My character is hiding things, even if not in public, I will also make 10 phone calls to 10 friends. My emotions had to be said to be relieved, so it prompted me to spontaneously tweet.

"Blog World": Do You think love is important to you?

Deng Zi: Very important. You have to go through love and your life will be complete. Of course this is not just love, but Love is definitely a big piece.

"Blog World": But your identity, in the face of love may be more difficult than ordinary people?

Deng Zi: It is more difficult. When I first started, I would be very stressed when I fell in love. I went to the street with my boyfriend at the end of the street, after two years together, not more than 5 times. Valentine's Day is at home, a table with a tablecloth, and then sold to us to deliver meals. But you will also experience a different kind of happiness, so it is quite special.

"Blog World": Do you have a strong competitive heart?

Deng Zi: Look at what is, for example, running, I would not care what position, run the last run. In music, I feel that if I have the opportunity to sing in front of everyone, I must sing the best. I would be very uncomfortable if there were any other days when there was no way I could show the best things.

"Blog World": You often in micro-Borrie said that hope you can understand the real you, you think this matter is important?

Deng Zi: I think it's important. Because others know your character and listen to your song, they will hear something very different. If there are some experiences in my life that I grew up with, I hope this experience will give my fans some motivation to face their own lives.

"Blog World": Many artists have said that art is used to be misunderstood. What do you think of your fans ' understanding and misunderstanding?

Deng Zi: Yes, the most wonderful thing about art is that everyone has a different understanding after seeing it. I want everyone to know a complete I, not want you to understand me a lot of information, but I hope that my experience can give them some motivation. For example, I see Beyonce, she has experienced career, life of various waves, but she can firmly on the road of music down, I think this is very important.