Full switch to smartphone Sony Ericsson wants to be Android boss
Source: Internet
Author: User
KeywordsSmartphone Sony Ericsson
South News reporter Fangnan after HTC and Motorola, Sony Ericsson also announced a full shift to smartphone manufacturers. "Smartphones contributed more than half of the group's 1.1 billion euro turnover last year." Yesterday, according to Magnus Ahlqvist, president of Sony Ericsson's Greater China region, the group ranked number one in the 14 countries in Europe last year, and the future smartphone strategy will be based on a ndroid system, Quemeg said. As for the Greater China region, Quemeg said that it had just been reorganizing the mainland, Hong Kong and Taiwan markets, making it the only regional market in the world for Sony Ericsson, which integrates research, development, production, marketing and sales. This year is the tenth year of the joint venture between Sony and Ericsson, which created the Sony Ericsson brand. According to Sony Ericsson, the company's new goal is to become the Android phone market in the "Overlord." Before that, however, the switch from foundry to brand H-C was the only product line from the start, and the use of Android was fairly high. Motorola, another international giant, has ndroid a and smartphone as the focus of the company's development after simplifying its product platform. Today's a ndroid market, is due to a large number of brands continue to join and focus, slowly from the "blue Sea" to the "Red Sea" transformation, how to achieve the "summit" goal? According to Zheng, Vice President and marketing director of Sony Ericsson Greater China, Sony Ericsson has the largest number of models on the market, using Google's latest version of operating system a ndroid2.3. In the future, Sony Ericsson will adhere to this feature and will always introduce the latest version of a ndroid system to the product. As for hardware technology, Sony, one of its parent companies, will continue to devote the latest technology to Sony Ericsson's products. Zheng said that, following the introduction of the PSP game concept of the parent company Sony, this year's new product has begun to introduce Sony digital imaging technology, hoping to maintain its own in a ndroid mobile products on the differentiation and high competitiveness.
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