Fully interpreting the four-way network marketing method

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There are several fathers in the network pushing hands, Brother Lang, Chen, Li-Liang, four are the masters of my great respect. Whether it was a grassroots, or today's famous network pushing hands, the process has created a legend of their own. In the chaos of the network economy era, the need for the real meaning of the network PR people can walk in the forefront of the industry line, the industry's pioneer one of the Chen did a great job. Network hand-pushing Guo Yongfeng also called on the industry's friends, hope to be able to do environmental protection work for the Internet home.

The topic pulls far, once saw the four four network marketing methods that the two splits up, Guo Yongfeng read to think still very practical, and will good marketing knowledge record in the pen, take this two four methods to completely interpret to more like the Internet friend.

Lust Marketing, the network of the most powerful forces of attention and eyeballs, the power of the network to initiate human primal desires

In the network, we often see a variety of graphics and text. What is the great power of the first sight of netizens? It can be attributed to lust, which is an impulse of primal desires and a human instinct. The internet is full of the so-called Internet reds, want to fast popular, a off fame also becomes the natural development. It is natural to take a calm look at the event and accept it willingly. And then what I can't accept is that a use of reuse, more so I can not accept the beginning of the original desire to become a vulgar. Typical figure dry Lulu is a, again and again, indeed increased visibility, but the road of the official career more bumpy. Of course, Liu Yan's success seems reasonable. Although the mention of her will remind me of perspective, chest big, but the star road is also smooth.

Lust can simply outline the instinctive desires of all kinds of emotions, and if it is possible to apply one's instincts to marketing, it is bound to bring significant and rapid effects. Thinking in a different way, the sentiment word not only in the individual itself, the product itself also needs, even enterprises, institutions, organizations need this lust. If this instinct and products, corporate brand image combined, this will be a new creative marketing.

Emotional marketing, the development of human society civilization, attention to the disadvantaged groups, on the network to be concentrated on the embodiment of

Zhao Benshan sang "A Love Word Live life", whether it is the anti-Japanese unrest period, or the country's prosperous and powerful era, from the state to personal feelings, this spirit of the momentum will be our permanent pursuit of the goal. Small Yue Yue event, was hit, cold ruthless 18 passers-by were many netizens spurned. After the anonymous donation of the people of all walks of life, for the development of social civilization made a strong contribution.

Enterprise is humane, that enterprise needs emotional marketing more. We serve customers and they need feelings. Corporate brand image is more life, the public feel this feeling. Now the milk industry constantly burst into a variety of problems, but the bright dairy industry, as always, the grounding gas line, it is the atmosphere let bright enterprise smoothly. Some time ago, see a "deep mountains of the women's team" story, the coach Xiaoshan moved many netizens. Guo Yongfeng that if the enterprise can support the women's team, the enterprise is not only touched by the Xiaoshan coach and netizens, but also touched the Enterprise Services customers. Emotional vitality to create a brand, brand image achievements in the future!

Emotional marketing, people are more willing to accept counseling, rather than advertising, word-of-mouth communication will be hidden in the consultation, so that the audience to take the initiative to accept and trust, the spread of the effect of better, to touch the Netizen's emotional response is the best point of interactive communication

Now the Times soft wen marketing has become more and more popular, and has been a necessary means of marketing. Close to the people's livelihood marketing, is always a shortcut, hard to do well-known, soft wide do image. Interactive communication is not a simple superficial phenomenon, but also a marketing means worth pondering. If the Golden Age classic steak Enterprises understand emotional marketing, I believe they deal with the results will never use lawyers. The value of interaction is to be able to have a better understanding, trust is based on more communication and redistribution. Netizens need you, not necessarily because of the brand, perhaps the word of mouth to play a greater role. Especially in FMCG, automobile and other industries, word of mouth is particularly important.

Right then spread, wrong to change. In particular, the network crisis public relations industry, enterprises should not do not appear bad information on the rush, the use of law, a big use of crisis pr. First from their own reasons, the correct solution to their own reasons, believe that the user to disseminate the enterprise sincere practice. The incident not only changed from crisis to image, but also manifested the sincerity of enterprise.

Li two index, 15%= forum penetration, 25%= Portal and community coverage, 20%= whether the traditional media coverage, 20%= whether a large area of the wind, 20%= can form a reputation in the community

The strong feasibility of the two index, the relative subdivision of the percentage ratio. Enterprise promotion process, I believe that the above several have tried, after the launch and returned to the search engine marketing, greatly neglected its influence. Forum is not a simple post environment, portal reporting is not to enhance the brand value of the platform, the so-called interactive platform is not word-of-mouth marketing tools, but the concatenation of these into an event each other, these simple implementation also formed a rich image.

Second, the marketing method, can be summed up a word is people-oriented marketing methods. Why hard is more and more difficult to do, why the soft wen gradually towards the mainstream, people is the fundamental place. Whether from the personal image, or corporate brand, are carried out. Deep grasp of the marketing of Love, series of good events, the use of a good platform, master a good account, marketing in the blink of an hand!

Above is the Guo Yongfeng opposite two splits four the sentiment type marketing method explanation, by this share to all Internet's marketing friend.

(Text/Guo Yongfeng)

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