Fun Music announces new exploration of operation mode, launches virtual currency to buy physical

Tencent Science and Technology (Lotte) giant Network Entertainment Friends of the Community "fun" (www.qule.com) announced today in the operating mode to make a new exploration, through cooperation, resource sharing and joint promotion and other means, the first time in the Community web site to achieve "the use of virtual money to buy physical."

It is reported that, according to the information provided on the fun website, the site was founded in July 2009, the site's functional layout and the current mainstream SNS community, as well as friends dynamic, photo albums, gifts and other functions, and support Third-party Plug-ins.

The realization of this model is based on the perfect group function and various plug-in functions, players through the group to make friends, submit original works, share posts and use a variety of plug-in functions, you can get "le beans", points and other personal wealth, these things can be converted to a certain proportion of "interest coins", according to the official set, "Fun Currency" The equivalent renminbi, the user holds "the interest coin" is like has the money, goes to the exchange area to buy oneself wants the thing.

Insider introduction, "Fun" of the Exchange area has the current popular PSP3000, Apple All-in-one computer, MP4, brand-name diamond necklace, dolls, mouse sets, such as hundreds of fashion items.

Analysts pointed out that this model for community-type web site operation and Development provides a reference experience, in kind with virtual money to buy, can quickly rally popularity and increase user loyalty, but also for the site and product manufacturers to provide the basis for cooperation, joint promotion, advertising cooperation and so have significance.

It is reported that the boundaries between social networks and games have become increasingly blurred, there is a strong synergy between the two. Giant network has maintained a high interest in the SNS market, July 08 has 51 million dollar strategy to cast 51.com.