Fun quiz and viral transmission so play big data 逗哏 ingenious is not a long-term solution

Dragon Boat Festival three days long holiday, Microsoft's artificial intelligence chat robot "small ice" in the micro-letter instant hot, and ephemeral, its Xing also Bo Yan, its death also suddenly, rise and fall between like a flash in the pan.

In the micro-letter, Microsoft's "Small Ice" life, although only a few days, but can be called to create a micro-letter in addition to the new Year's red envelopes, the most successful marketing case.

An official statement from the Microsoft (Asia) Internet Engineering Institute said that it would be no exaggeration to say that "Little ice" would cover nearly 1.5 million micro-users in a 3-day run. Because the existence of small ice, indeed for too many micro-letter active users witnessed, May 29 micro-letter first opened 100,000 Microsoft small ice application quota, suddenly small ice in the micro-letter group burst red, in micro-letter group tease small ice become fashionable, people ask small ice all kinds of questions, and chat robot small ice answer is also very interesting, To the Netizen brings the joyful, because the joyful reason, the small ice also by the Netizen joins the more and more micro-letter group, starts "the virus type" the dissemination.

Small ice at the beginning of the popular, very important part of the reason is that netizens are surprised by its "wisdom", the real charm of small ice, in fact, is also the charm of High-tech. Small ice is a chat robot based on data mining and intelligent search. According to Microsoft, the small ice brings together 700 million of Chinese netizens over the years accumulated, all the public chat records, a collection of 15 million corpus, through understanding the context and semantics of dialogue, human-computer interactive question and answer. In fact, the Chinese users who have used Microsoft Chat tools MSN should not be particularly unfamiliar with the small ice, because the MSN is hot in China, there are chat robots, but today's little ice more evolved.

To be honest, in the mobile internet era, the boss of Microsoft, the company, can plan to launch the instant detonation of micro-letter ice, it is amazing and impressive.

It is not surprising that Microsoft's failure was due to the official ban on micro-credit. At the beginning of the small ice boom, the outside world thought that the small ice is Microsoft and Tencent two giants cooperation planning product. But this is not the case with Tencent's subsequent moves. If there is no Tencent's effort to cooperate, Microsoft Small ice hot of course it is difficult to continue, micro-letter is Tencent in the mobile internet era of the core competitiveness, how will tolerate competitors in the product of the main line it? and the commercial purpose of small ice is already very naked, to promote Microsoft's Bing search.

Of course, the Unspoken Rules Act, Ming rules, micro-letter to small ice blocked or within the rules, the main reason is that the fear of small ice may reveal user chat content, to protect the privacy of users, in addition to involving the simulation of user operations, inducing user La Chin and other violations of the user experience. At least objectively, the rationale for micro-letters is ample. Because Microsoft does have access to the chat content of the user through the small ice, although Microsoft made it clear that it would not store the chat records, and Microsoft as a large company has a high degree of credibility, but, who can guarantee no exception and in case?

By the micro-envelope killing does not mean that the total failure of small ice, the internet is so large, in addition to micro-letter, Microsoft has a lot to promote the place of small ice, small ice there is the possibility of fire. But I think, if the small ice as a product, to really fire up, fun quiz and virus transmission such playing large data 逗哏 "ingenious" end of the long-term, it must be able to provide users can not be separated from the hard demand, and not just a chat toys, users can not be separated from the hard demand, Perhaps the micro-letter will also take the initiative to return the small ice.