Fun Tour Chairman Yu Hong: The game is to spell creative energy company

Yu Hong, chairman of Fun Travel Group

News and Technology information fifth session Webgame Congress and the second Light Game Summit Forum held in Beijing on January 22, the General Assembly based on Webgame, http://www.aliyun.com/zixun/aggregation/13666.html "> Socialgame, Mobilegame mainly light game field, gathered a large number of industry elites. News and science and technology to the General Assembly for full coverage.

Fun Tour Group Chairman Yu Hong in the "Web game-driven ' light ' game industry trends," said the game is the only creative, physical strength of the company, as long as the product to do enough good will be successful, the key is to do enough products to do fine.

Following is the Jade Red speech record:

Just now Wang Feng said very exciting, passionate, once I eat with him, he also told me two hours, I think the game practitioners are deeply educated. The game industry needs a lot of creativity, do the game is the cultural connotation, the Chinese inside more implicit, do games more is the game culture understanding, Chinese character understanding.

2013 market, the game of fine quality is very important, just saw Tencent's open platform a lot of people, we also do platform, although we see a lot of people's success, but every speech I remind a lot of people, do not forget a year there are more than 1000 products online, may be more than 900 dead, the market competition is very fierce, Before the beginning of the first page swim, as long as you can make a page tour to earn money, now is not so, not to do a general product can make money, 2013 needs very fine products, can really make a big market.

2nd, the characteristics of the platform, 2013 is the late-stage competition market, platform characteristics is what concept? Through the previous years, the development of the market, there is now a professional open platform, as we do the single generation platform, do the joint venture platform, the market division of labor is very subdivided, each type of company in the professional aspects of a certain market position. The opportunity to do the future platform is very small, it is possible that the page tour brand will also move towards ... The previous end of the company is very fire, and now also by the splinters of Tencent, page tour brand may also embark on this road, most of the page tour brand lack of traffic, in limited users how to make High-quality brand is the most important thing. National game company inside, a product to do 50 million of the only we and Tencent, if you can not do fine, must not do a masterpiece.

3rd, many developers are still in the development of the page tour, hope to succeed, small team in the page is very very difficult to swim, if there is a page tour development company, if it is a small team, twenty or thirty people, you want to do in 2013 to do 50 million of the product is almost impossible, or do a good product is difficult. Why? Page Tour now has to the team combat situation, I give an example, last year more successful "Divine Comedy", a project more than 180 people, spent 20 million, into a large team, high-quality stage. If your team has twenty or thirty people, mobile gaming is the most likely entry point for success, when we first started a business, we pooled a hundred thousand of dollars. Your present ability in the page swims the domain to fight is only a very small troop, the market control ability is far inferior to the present research and development troop, but the handset terminal is more, we also hoped in the handset market exerting force. The web game is the last gold mine of the PC era, which makes money for the year.

Now the mobile game is very hot, in a few years will be Tencent destroyed, do social will be Tencent extinguished, the only chance is the game, the only game is to fight the creative, physical strength of the company, as long as the product is good enough to do, to 360 or to Tencent, to us also good will be successful, the key is to do enough products to do fine.

We recently launched a game in Korea, on the day more than 100,000 yuan, the developer and engaged in the business sector, the overseas market there is a road. We have 24 platforms around the world, overseas Friends 8, in fact, we are covered in foreign languages more than 10, do a good job with South Korea, Hong Kong, Macao and Taiwan equal to zero do good, did not do is North Korea and Russia these highly monopolized places. If there is a research and development team want to earn foreign exchange, you can talk to us, China's page tour products overseas certainly no problem, for example, China's products on the line immediately to Taiwan, quickly become a Red sea, the competition has been very fierce, and the mainland is very similar. We are in the overseas market through a year or two of development, achieved good results, hope and domestic development team a lot of cooperation.