Furniture electrical Business "last kilometer" difficult to solve the rise of the landing

"Billion Power network News" January 25, the furniture commodity volume is big, the transportation is easy to be lost, installs the specialty and so on the characteristic, causes the furniture electricity merchant's platform merchant and the brand merchant to complete the goods logistics distribution and the installment after sale by the way of the logistics, this also became the difficulty which has hindered the furniture electric business development.

Billion power network to understand that since 2011, a new "landing with" service model is emerging, some third-party services through the integration of local installation of self-employed, specifically for online furniture sellers to provide "The last kilometer" of the same city distribution and door-to-door installation. There are already 8 companies in the industry with a certain scale, but most of them currently provide only regional services.

According to Beijing Highsun Technology co-founder Zishi introduced, "Landing with" the service model compared to the traditional way of furniture distribution, service quality is more assured, and can scale services. He revealed that the Highsun has already set up a warehouse and service point in 50 major cities northward, such as Beijing, for example, 2.5 square meters of sofa distribution plus installation service fee of about 200 yuan, slightly higher than the self-employed fees, but the whole city adopted a unified price.

According to billion power network to understand, although the Red Star, such as the United States Kai Lung and other household building materials circulation industry giants have to touch the "net", the cat and the Beijing-east and other electric businessmen scramble for this piece of cake, it will be possible to further ripen the market, but the face of large goods logistics and distribution services, whether the platform or the existing distribution companies are difficult to meet the requirements.

The industry to billion power network pointed out that before the landing, the majority of furniture dealers rely on offline distributors and local installers to achieve the distribution of goods and installation, but both of these methods exist a certain short board.

In particular, the former, under the line dealers more intense resistance. The main reason is that the mere provision of services to obtain a lower profit, and the furniture product production cycle is long, make the dealer is unwilling to the line goods distribution delay store merchandise sale; Secondly, to provide services for online goods, dealers need to be equipped with dedicated customer service staff and consumers to communicate, the cost is too high; Online goods in the same area of limited sales, rely on the provision of services, can not form a scale.

And the location of the buyer to choose the installation of the self-employed cooperation to complete the final distribution and installation, there is the quality of service is difficult to ensure that the furniture has lost risk and so on. And these self-employed generally do not have their own warehouses, so a single commodity carrying capacity is limited.

Whether the landing match can become the standard of furniture, still depends on the future development direction of such service-oriented companies. According to industry analysis, these "landing with" service companies may be gradually completed upstream of the dry feeder logistics layout, for the furniture manufacturers to provide factories to the target city of direct logistics transport.

"Like Pettibone, the world Huayu and other traditional logistics companies are not specifically targeted at furniture goods logistics services, in the course of transport, the general will experience a large library, transfer station, such as more than 10 transit procedures, although through intensive delivery reduced costs, but also exacerbated the furniture in the process of transport wear, And furniture is exactly belong to every move goods will have damaged products. "The above people pointed out

In the future, "floor matching" is expected to integrate electrical, logistics, distribution and installation into a complete set of service system. However, Zishi said, at present, "Landing with" the profit is far higher than the trunk logistics, a single piece of furniture "landed with" service charges can be reached on average 15% of the price of goods.