Further discussion on the ways of promoting local industry websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Many traditional industries, are aware of the Internet to open up their own market, improve the company's performance! For how to promote the network, but only a general understanding. There are many ways to promote the industry website, there must be a pair of the industry, the company's operation, as well as the network to promote the people who are quite familiar with, in order to make a good development of a line under the combination of the promotion program. I take the medical profession as an example, in-depth discussion of local medical (hospital) Website promotion methods, other industries can learn from each other feasible place.

For a hospital in charge of network promotion, there are many problems to consider, not what method you have to bring the hospital how much traffic on the line, the ultimate goal is to improve the conversion rate (reservation rate). How to improve the conversion rate? Like a hospital site, if you want to improve conversion rate, do not rush to do keyword optimization, do not first think about how many target key words to the Baidu home page, first think about the site's user experience. Website user experience does not pass, even if your keyword can bring how much flow, the final conversion rate will be bound by user experience, failed to achieve the desired effect. If the user experience can also be improved, it is necessary to start on the Web site revision, the purpose of this revision is to enhance the user experience, but in thinking about how to enhance the user experience at the same time, but also have to think about the layout of the search engine friends, whether it is conducive to optimization, can not

User experience is done, we have to proceed with the internal optimization of the site, how to optimize the internal optimization here does not repeat, you can refer to my previous release of the "site needs to focus on two major aspects of the design."

The above two steps to do a good job, you have to go into the general SEO work, the target keyword optimization. There are a lot of diseases like the medical profession, and the more keywords, but not all keywords are so good optimization, not all key words conversion rate is high, have to carry out keyword analysis, select a large number of competition difficult, high conversion rate of the long tail keyword, select a few competition difficult, long-term optimization of the keyword. When the target keyword is selected, the relevant articles should be updated around these keywords. If you do not update yourself, you have to teach editors how to update, because we do search engine optimization, not only on other sites to copy and paste on the line, have skills, have to carry out false original, so as to achieve better results. For us is false original, but for the search engine, either is original, or is the network of repeated content, there will be no false original said.

SEO routine work to insist on doing at the same time, also have to think about other ways of promotion, the hospital has a lot of departments, each department has its own tasks, if other departments, such as business units in and customers talk about business, can more mention the hospital site, domain name is not good to remember, can guide users to search the hospital's website, Train users to pay attention to the hospital website, to learn about the latest activities and so on! There are also to go to school to teach the Doctor, can also guide students to pay attention to our hospital website!

If the hospital has issued a magazine, in the paper to promote the magazine at the same time can also make electronic magazines uploaded to the relevant sites for users to download! The first issue of exquisite, rich in the content of the electronic magazine, the spread of a very wide, well-known will greatly enhance the publicity of the hospital is very helpful! The contents of the magazine also have a large part of the original content of the hospital copy, most of the others are false original, there is such a good original content support, the hospital website can also open up a magazine online channel, the content of each issue of the magazine to update to the above, not only enrich the contents of the hospital at the same time, Also allows the search engine to include a large number of original content, so that the keyword ranking, website traffic promotion has a greater help, can effectively improve the medical rate!

If the hospital is to carry out activities, can be placed on the regional popular site ads, so not only the campaign to promote a greater help, but also the weight of the site has a greater increase, because generally this type of site PR value and weight are very high, you put ads above, not only show the advertising information, can also get a high-quality one-way link, the benefits of which we all know that the value is worth it depends on the price of advertising!

Sina Weibo is a good publicity work, active degree is also very high, we should be good at using the emerging network publicity, as a regional hospital website, you have to add the local users of Weibo attention, so that a small number of users will be your hospital's microblog to add attention, Because Sina Weibo's daily focus is 200, add more than 100 per day, insist on adding new users every day, this will continue to pay attention to you, in some activities to promote the time is very helpful, as long as you on the micro-blog to tell you the activities, so that the attention of your users will receive your information, The first time to understand the activities of the details, although they do not pay attention to your site every day, but as long as active in Sina Weibo, and pay attention to your hospital microblogging, or can be the first time to promote the activities out!

Increase the reservation rate there is another checkpoint, is the customer service department, engaged in network promotion you will not be engaged in customer service work, this link can play well can greatly improve your promotion performance! How to communicate with them in detail depends on your actual situation! I generally improve the user experience, which includes detailed medical procedures, Other content of the relevant introduction, so that if the people through your hospital website can understand what she wants, naturally reduce the consultation rate, feel the right words on the direct appointment!

Some conventional methods of promotion do not say, I think limited, can think of only these, welcome to have to promote the experience of friends and I exchange, my qq:79702151. http://www.huamob.com Webmaster Feeds, reproduced Please be sure to indicate the source!