Fusion communication will be the life of the mobile phone

Absrtact: Recently, Mobile in the Barcelona Communications Show (MWC) High-profile launch of fusion Communications (new voice, new news, new contacts). Industry interpretation and analysis of a lot of mixed. Some people think that fusion communication to the life of text messages, some people think it is mobile against Tencent

Recently, Mobile has launched a high-profile fusion communication (new voice, new news, new contacts) at the Barcelona Communications Show (MWC). Industry interpretation and analysis of a lot of mixed. Some people think that the fusion of communications to the fate of the text, some people think it is mobile to deal with Tencent Micro-letter products, but also the mobile product innovation and operational capabilities of the query.

To be sure, it will not take the life of the text message will be relegated to the auxiliary status, in the absence of data networks, security verification and other occasions to play an important role in the competition with the micro-letter, or later things, not to comment.

In my opinion, fusion communication is the time to upgrade to 4G with the help of mobile communication network, and the basic communication ability is upgraded. In essence, this is a reform reform. The scope of the reform is large, and then, there will be many new opportunities and challenges, some related products and cooperation units will also have a certain impact.

Here's a sample. Fusion of the introduction of communications, will be the first to lose the life of the mobile phone flying letter; Although the loss of an arm, flying the operating unit Shenzhou Tai Yue or will seek greater harvest.

First, the integration of communications and mobile phone flying letters to each other, later will reside on

1, the same positioning, fusion communication more than the mobile phone fly a raise

Mobile phone flying to achieve two types of functions: one is to upgrade the basic communication services, to achieve based on personal, group information, voice and other multimedia messaging interaction, such as address Book, Friends Group, public Friends, group dynamics and other functions. Second, as an important entry point for mobile terminals, it carries the access of mobile Internet.

For the fusion communication, the new voice realizes the function of audio and video call and multiparty call; new messages Support message interaction and group communication in a variety of media formats, compatible with traditional short MMS and provide public information services; new contacts provide groups, personal business cards, network address, and other functions.

Visible, the fusion communication completely covers and is superior to the mobile phone letter of first kind of function. For the second type of function, in the mobile phone fly on the relatively chicken. Consideration of its strategic significance will be increased in the next phase of the integration of communications, which will be mentioned later.

2, the integration of communications pre-installed deeper, can quickly develop effective users

Mobile phone as an app, there are pre-pre-installed and later download two ways. In view of the large-scale sales of mobile custom machines, flying letters free communication advantages, mobile phone letter installation is very considerable. However, the installation is not equivalent to effective use, if the user experience is not good, the app can be unloaded directly.

Fusion communication is different, it is a deeper pre-installed, seamless integration into the mobile phone terminal with the system, by the optional app, into the necessary products. On the one hand, each sales of a customized mobile phone, the completion of an effective user coverage; On the other hand, new calls, new messages, new contacts occupy the most important strategic position on the mobile interface, and can quickly develop user habits.

Positioning the same, the mobile phone fly without the need to survive, the ability to cover effective users, mobile phone letter development space is also limited. In this view, 2015 with the introduction of fusion communications, mobile phone letter will slowly die.

By the way, fusion communication is international, and Jego will be kill.

Second, the loss of the life of the mobile phone letter, the Shenzhou Thai Yue or lost the mountain, or a roaring, the latter more likely

Shenzhou Thai Yue is a letter of contractors and operators. 2006 took over the development and operation of flying letter, 2009 gorgeous listing. There has been an episode in the early stage of the listing, because the operation of flying letter as the main business, highly dependent on mobile by the capital industry questioned. All along, the Shenzhou Thai Yue is the exclusive support unit, until last year, flying letter tender, although not exclusive, but also accounted for 75% of the share. Visible, fly a letter to the importance of the Shenzhou Tai Yue.

Fly a computer version and mobile version. The status of the computer version will not be replaced, the mobile version would be cut off. On the surface, the Shenzhou Yue will lose half of it. But careful analysis, the original mobile phone letter of the second type of function to be implemented in the fusion of communications, fusion communication as a mobile end of the portal, to work with the computer side, need to operate cooperative units (mobile will not operate themselves). Especially the mobile Internet is becoming more important, this big cake is more coveted. What is the number of the experienced Shenzhou-Yue? should be very optimistic.

In addition, on the MWC display mobile Terminal fusion communication products, also have the depth of the Shenzhou Tai Yue participation. In the fusion of communications to the large piece of cake at the same time, the Shenzhou Tai Yue take this opportunity to look at the international.