Future market share will continue to expand to occupy the market 30% scale

Recently, the Chinese Household Electrical Appliances Business Association, hosted by the Sino-Yee Kang brand Channel Marketing Forum held in Beijing, the president of Lian Shiqing said, after nearly 30 years of rapid development, household electrical appliance circulation industry has developed into a trillion industry. At present, the industry is experiencing a booming power grid shopping, offline electrical appliance channel business trend of accelerating the change period, China's home appliance circulation industry is about to usher in the second golden decade of development. Changes in the home appliance market for a variety of "new, odd, special" products and high value-added expectations, is the new wave of the arrival of the market to accumulate the strength of the brand. Many entrepreneurs and industry experts and scholars on the electric business War and maximize the value of manufacturers and other topics discussed. "Consumers have become more rational in their consumption after last year's rounds of electric power," Lian Shiqing said. In order to avoid simple price war, the future of electric business marketing means more from product experience, marketing, channel innovation, user needs, such as multi-level, all-round upgrade. "The future market share of electricity dealers is expected to continue to expand to reach about 30% of the size of China's home appliances market." ”