Future millet can become domestic handset sales No.1

Last week, the hottest news is not double 11, and in the double 11 performance of the most eye-catching is not millet, sales 1.56 billion, the company set up less than 5 years to write a myth. The following Thursday, Millet announced a strategic stake in the excellent soil video, after Lei just strategic investment 300 million U.S. dollars to Archie Art ... How do we view the investment layout of millet in the excellent soil? Can millet become the No.1 of domestic handset sales in the future? Fat Cat Exclusive Exclusive dialogue Tian Shi, vice president of Business Solutions, from the industry perspective of millet investment in excellent soil.

How to view the investment layout of millet in the excellent soil? Tian Shi: Good content resources are scarce, scarce is valuable. Millet buy the best cool potatoes is the most important to the millet system and music System competition short Board supplement, compared to the music system, the lack of millet system is the content. TV is different from other terminals, TV application scenes, application habits and mobile phone terminals are not the same, television is born to have content matching. So if you want to do the TV and TV box, you have to have content.

For the excellent soil, and millet cooperation benefits? Tian Shi: Millet buy the cool potatoes, Archie art are content to share, excellent cool potatoes, Archie art can also be homemade content. Video sites have to cooperate with the needs of millet, in addition to access to the import of Millet intelligent terminal resources, video site losses are more serious, we must find new ways to change, which is why the Youku potatoes to follow with Ali to establish a video shopping mode of one of the reasons.

All the Giants are actively in the layout of cultural and entertainment industry, millet this move, whether it will set off another giant living room entertainment new round of layout? Tian Shi: A lot of TV, box manufacturers have already started to layout the culture and entertainment industry, but they can only produce hardware, there is no new way to integrate content, so they can not do it. Millet today's play is, millet terminal layout has matured, as long as the integration of content, the closed loop is basically formed. If you add a TV payment, the profit value of each user in the closed loop can also be increased. In other words, users can not only buy millet TV and TV content resources, but also can buy other things, so that the value of users can continue to produce benefits.

Millet future will highlight the power of Millet Network properties, the second to compete for the electricity industry, the impact of the first? Tian Shi: Millet network or will mainly serve their own products, although the Millet network has become the third largest electric business platform, the future is to highlight the power of the property but Millet will not be the electricity quotient property too heavy. Millet network is not in accordance with the ideas of the electric business platform to do, Millet's goal is to make the millet network to communicate with the user channels, while acting as a product distribution platform. Even if the millet network will sell third party products, not Self-and is not the distribution model, is the model, consignment model is not the advantage of the Yahuo, but the profit will not be very high, millet to do the sale is to make strategic cooperation with manufacturers. At present, the Millet network is not a short-term catch up with the second, more unlikely to impact first, the market share gap is too large, not a measure of competition. Millet net only do self-employed, consignment mode, and the Millet Net category is limited, although the things they sell will grow, but still not as complete the category of large platform sales growth faster.

Double 11 millet, music into the days of the cat sold goods, achieved good results, how to treat millet, music, such as the development of the platform of the self-electric business? Tian Shi: Day cat for Millet, music, is a sales platform, the essence is a large flow of resources to the entrance. In this case, millet, music depending on the choice of the cat and other large platforms, than the development of their own platform to produce better benefits, after all, Millet, lok see the flow of no more than Ali, this is an open thinking.

Millet mobile phone prosperity, Samsung sales decline, future millet is not likely to occupy the domestic mobile phone market first? Tian Shi: Individual estimates that by the fourth quarter of this year, millet will surpass Samsung to become the first in China's mobile phone market, not just domestic mobile phone first. Millet today's momentum is flourishing, the time has gradually matured. Moreover, Samsung in China's brand loyalty and reputation in the decline, while the millet, Huawei, Lenovo and other domestic mobile phones are gradually eating up Samsung's market share in China.

Millet exerting Force India, millet choose India reason? Can we successfully enter the international competitive market and compete with Samsung and Apple in the world class? Tian Shi: First of all, for enterprises, the mobile phone market is a very good market. Mobile phone is a large-scale production of standard products, is applicable to the global, only need to join the localization of software services. The reason for the Indian market of Millet exerting force is that millet's low price is very suitable for developing countries, while India's population is too much, China + India's population occupies one-sixth of the world, India's network development is also very good, India's operators, it level is very developed, so India is a very suitable millet market. Millet also with India's well-known electric platform Flipkart cooperation, the future of millet may be established in India version of the Millet network, Flipkart is for the native Indians did a lot of optimization.  But the play of millet in China does not necessarily work in India, the root cause is cultural differences. For millet, internationalization is still a big challenge, including Ali's internationalization also has a certain problem, Ali's internationalization is rooted in domestic users. Today, China's Internet companies to enter overseas, is a huge challenge, there is no more successful expansion of overseas markets in China's internet companies. Chinese Internet companies need to go a long way in their overseas markets.