Future mobile Game Promotion: 3 points dozen brand 7 points catch flow

The future of the promotion of the Internet game Jiangnan Spring [Weibo] The Chairman of the Board of Directors I've been looking for the relationship between the niche and the mobile gaming eco-industrial chain. There are now 30 smartphone users among 100 mobile users. I never play games myself, although I am an independent director of many gaming companies. But I can play five or six kinds of mobile games, which shows that mobile games have become a kind of FMCG, almost everyone has a relationship with it. The promotion of the game is worth studying. In the past, the game company's brand promotion is basically to take the line on the way, the benefit of this can be quantitative analysis. From this year onwards, a lot of game companies to adopt the way of online promotion, like a lot of game ads appear. The reasons for this change, I think, on the one hand, because the cost of the entire network to promote a significant increase, on the other hand, we have seen the quantitative opportunity point. All the people who do the internet are very important to the quantification of traffic and the cost of each user. The biggest problem with offline media is the inability to quantify how much it costs to get a user. In this case, you can find a formula that will make your investment a definite point. Previously said that offline media led to Baidu [micro-blog] index rise, but Baidu index rise can achieve the cost of each user can be calculated? When a user knows a name, he or she will download the client himself, or he will search the Web. I think this method has a lot of loss in the process of transforming the whole flow. Later, I found a point of data analysis in the process of doing electrical business and RPG. In the future game promotion, there will be two components, one is to do the brand, one is to catch traffic. What is the relationship between the two? I used to play a metaphor, one like eating Viagra, one like eating six Dihuang pill. Because the search engine is the bidding mode, the cost of acquiring traffic will continue to rise in the future. With the imbalance between supply and demand, playing mobile phone games more and more people will be mobile games corresponding to the advertising costs to a new height, through the constant bidding, the game company's profitability will decline. Later we found a truth in many games, I think the future of the game promotion, the line under the ratio is 7:3,70% catch flow, 30% dozen brands. We found that there is a formula that is very important, is that you go online to make the brand 30% of the budget, it will cause you 70% in the Internet to catch the flow of those online ads converted one times. On the one hand refers to your mobile on the click Rate, on the other hand is the download after the client, and the actual registration and play the probability is how much. The efficiency of these two conversion rates is very high. We have designed more than 10 games in the past stage, basically all demonstrate this result: 30% of the online works to do brand awareness of the advertising, for the entire 70% above the grasp of the flow of advertising conversion rate will be raised one times. I think, online to promote the brand AlsoHave a very great value. In the future of the intellectual property world, brand is very important. What do you mean, Hollywood? What's in Warner movie? is actually the brand. Iron Man, for example, many people do not know what is the content of Iron Man. Because it has a brand, 500 million of the box office is guaranteed. This brand is an important box office guarantee. I think in the future of mobile gaming market, there will be a way to exist, one is that you are developing different new games every day, but from the current market situation, this approach is facing the problem is that no big production. We will find that a lot of people start a small company on their own, but they can't get a brand. There is no brand will become a very important compartment weapons and consumer awareness of the protection. There will be a lot of people in the future of mobile gaming business, new products will emerge. I believe that the brand is not only today to pull the number of users, the brand is accumulated in your value, it for your future research and development to promote the foundation, which is the biggest value of the brand.