Future recruitment site fine differentiation urgent

Absrtact: 2005, in the Internet weekly 2005 China commercial website 100 won 2005 China commercial website 100, 2006, CCTV program "win in China" strategic partners and the only designated audition site, 2007 revenue 281 million yuan, leading the market second

2005, in the Internet Weekly "2005 China commercial website 100" won the "2005 China commercial website 100"; 2006, CCTV program "win in China" strategic partners and the only designated audition website, 2007 revenue of 281 million yuan, the leading market second worry nearly 50 million, yes, this series of brilliant data belong to the former recruitment giant-Chinahr. But everything has changed, now Chinahr in addition to dying, is pale. After the headquarters announced layoffs, the N+3 will receive compensation, many employees began to demand "to be laid off", and the contradictions between the staff and senior level is also intensifying, so that the two sides of the negotiations deadlocked.

In any case, Chinahr's defeat has been set, and Chinahr as an earlier recruitment site, its failure also to the entire recruitment industry, what kind of warning? In fact, before the author of the industry to run a recruitment site, but because the face of the crowd is not uniform, the level is too complex and lack of profitability, has been difficult to have as, Fortunately, their original foothold is still more practical, so in our second-tier cities can barely survive. But this recruitment industry turmoil, or let me for the future of the development direction of the recruitment site has a new understanding.

Fine differentiation is an urgent task

In fact, looking at the history of Chinahr, we can know that the turning point of its development is in the 2007 after the acquisition of Monster, the so-called innovation reform, and this reform in the development model does not have a big idea, just to their own business scope of classification, public class and social class, In fact, in the information has been layered stripped of today, recruitment site and other information station or download station, the same will be their own information classification, and then the fine content directly presented to the user, because the recruitment site is facing different people, and how to integrate different groups of people, even if it is a relatively large subject.

For the grassroots stationmaster, we must base on the local talent market, will everybody's demand through the function kind to subdivide, is no longer in the past large-scale entire aspect present, but takes one basic point relatively big industry to expand the service.

Different stages of development, different strategies

In fact, there is another reason for the failure of Chinese talents, that is not knowing what stage to do, because in 2007 years or so, the talent is a huge hit to marketing, market awareness has been recognized by everyone, but as the U.S. shareholder's entry makes all marketing into empty talk, and the latter in order to reduce financial pressure, The mobile client will be cut off, which is a huge blow to itself.

So from a grassroots webmaster point of view, although we will not be able to make a lot of money to advertise, but the combination of local media, schools and public enterprises to make appropriate contact, through our matchmaking can accelerate the increase in business, and in the grassroots initial recruitment site, through the mobile end exerting force, Let a certain area of the crowd specific to your site to find a job is kingly. And we must put all the emphasis on the first time to find a job friends, because compared to the people after work, this part of the population is actually more receptive to online recruitment.

Abolish the sea-throwing mechanism and break through the existing model

About the recruitment station to change the advertising station, I have not denied that from the beginning, I do epoxy floor, in many cases, the income of the site is the enterprise station recruitment information ads, no way this is a helpless, regardless of the problem I have a certain limit, not only that, to participate in the recruitment site to find friends know, Many people have the online recruitment station as the location of the sea, holding a try mentality, which for the development of our recruitment station is very unfavorable, first of all, the brand will not be able to work, at the same time it is Chinahr's failure.

And worry gave us a good lesson, in the face of the already normal sea investment mechanism, worry launched a job classification restrictions, as well as entrepreneurial incubation platform, through these actions will be part of the people who want to find a job really really good job, through Word-of-mouth marketing publicity out, and we grass-roots operating recruitment station can be so, Although there is no vast information base, but based on local we can fully local advantage, to attract some creative ideas of friends to local investment, not only recruitment staff, but also the recruitment of manufacturers. Through such a medium, it gives outside investors a kind of cooperative relationship with Local.

Pay attention to the application of social media, go public

About the failure of Chinahr, there is also a claim that the micro-blog marketing restrictions and impact, based on the timely and practical micro-blogging, many job seekers can find the right enterprise in the shortest possible time, and compared to the recruitment site of the net job search efficiency is low, micro-blog Job search is obviously more labor-saving. Because it is undeniable that with the rise of the mobile Internet, the communication and communication between people become more close, as a grid blog said, the world has become a telephone as simple as, at the same time, there are indeed a lot of graduates work through the microblogging, social networking platform found, alumni, villagers, The recommendation of brother and sister is the killer of job hunting. These are all based on social media, so in our own recruiting website development, not a boycott of social media, but should welcome, by adding social elements to enhance the interactivity of the entire site. Otherwise, only by the so-called regional competition, the site funds and popularity requirements too big.