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Listen to a friend said there is a search convention, recommended me to go, there are a lot of celebrities will go to share the search and SEO experience, at first I was running to Baidu Lee team Wangtao, the result of a breach of hope, to the venue after Lee was almost finished, listened to an end and Lee and everyone's interaction.

Baidu Lee explains the trend of Baidu's search development

1. Lee repeated a point of view, "Baidu's Future Search ranking rules have a traditional hyperlink voting to the user for the vote ranking, there is a single link to the voting form to expand to share, evaluation, grading and other information, and this type of user participation in Baidu's ranking of the site ranked more and more important.

At the meeting, Lee shared a small case, such as a Watercress film review:

Users search for Iron Man 3, in the relevant Iron Man 3 of the watercress interactive factors, will be valued by Baidu, for example, now you can see the cooperative platform for users to show the film review, comments, and film ratings. Not only the proportion of the score is more and more large, in the form of presentation will be enriched.

Thinking about the medical optimization station:

For the hospital's optimization station, what do I want to say? We are too many of the same template, the same optimization way, the same way outside the chain. Few hospitals in the network marketing process really consider what users want to know, users need and love what form of online interaction, follow-up and patient tracking service is in place, rather than just a single in the business pass on the cheat. So many medical SEO in their own site is K, should not have a little complaint, since you choose this risk industry SEO, there should be calmly accept the courage of K station.

2, Lee clarified webmaster platform and webmaster interaction will gradually strengthen

(1) Lee emphasis on Baidu's webmaster platform, especially for accidental injury of the site, Lee is very sincere and everyone explained that, although every day to receive complaints about the site has more than 1000, but the effective treatment of not less than 80%, he seriously recommended everyone to the site of accidental injury through Baidu webmaster complaints import complaints.

(2) About SEO This occupation, for a period of time before the large vibration of Baidu, many people think that the career of SEO will slowly die out, Lee still think as long as the search exists, this occupation will not perish, and will have better development.

(3) Baidu to small webmaster open structured data submission, the current Open data has four categories: Internet software, general questions and answers, online documentation, data download. Baidu to speed up the process of creating intimate plans to meet the needs of more search users, basically through the display of structured data to meet the needs of search users.

3, an old webmaster experience to share, ten years experience in SEO construction station

The old stationmaster shares the several elements that the website diagnoses, some still very reasonable, write to share with everybody

(1) The domain name age, the domain name age represents the Baidu to the website a trust value, especially for the competition big word, the old domain name has the obvious superiority, this point in the medical optimization station is also particularly obvious.

(2) View the external chain of the site, see the distribution of the chain is balanced, concentrated in a page or several pages are unfriendly rendering.

(3) Every good SEO is an excellent product manager, SEO career trends not only to very good understanding of the search, but also a good understanding of users, understand products, in order to understand the user's needs, to make the user needs of the page and content, in line with the search engine's original intention.

(4) What should be done with the content of the website? In fact, my understanding is to be able to maximize the satisfaction of the customer's search needs, not only content, but also the form of presentation, in recent years, Baidu also more and more in-depth mining these aspects; Remember in 2006 when the search for a keyword Baidu full screen can only see the ranking of words, Now the form of search is very diverse, such as search Jay Chou, the home page presents a picture, there is video, there is a question and answer interaction, there are encyclopedia entries, very rich.

Medical site Content thinking: Now the general practice of medical optimization station, modify the long look like the template, apply dedecms system, sorting keywords, select the keyword release to optimize the station, the title does not modify, the contents of the end of the change, and then in a part of plagiarism. Such content do not say the patient, we all think that there is no value, but do often think that the search engine will be so silly, will give you rank, is not too simple point.

Then we compare the results of the search now: Search for "eczema treatment" sorted by, know, encyclopedia, experience, structured data quiz show, good Doctor structured data, intimate Baidu health display, Sohu Health channel. Ranking without a hospital optimization station ranking, the traditional medical optimization method has been completely inconsistent with Baidu's ranking algorithm.

So what kind of strategy should we take? Put aside the black hat, talk about normal optimization methods, 1th I think the first key to the collation of a good detailed analysis of user needs, the 2nd according to the needs of targeted users to do the content of care, the 3rd use of rich forms, rather than a single dry article.

(5) The old webmaster finally share a few SEO experience:

Don't worry about the weekly ranking fluctuations

Keyword rankings and site development phase coincide

Determine how often to update a webpage based on the difficulty of a keyword

Don't be afraid to modify the site title

Brand Word is the barometer of website health

No flow before talking about conversion rate

Get enough rankings on the relevant words to ensure the health of the site

4, Ctrip SEO Director Yong Share

After listening to Baidu Lee and Easy point SEO finished site diagnostics, turn to another venue to listen to Papaya SEO Mister Yong, he spoke very interesting, stuttering is full of humor and self-confidence.

Also recorded some of the points of knowledge that I think is valuable, it is probably summed up.

(1) SEO decomposition diagram

SEO decomposition diagram

There is an example of which I feel very good and we share, how to analyze spiders, horse For example said there is a Web site spiders only crawl not to push the content, focus on the content of the little crawl; After analysis, take measures to reduce the frequency of updates and originality of the content. Improve the frequency and originality of the key content. Through technical processing adhere to a period of time the focus of the content of the collection and ranking improve, there has been some improvement. Spider analysis is sometimes very critical, we are lost in the Web site can not find the direction of the heart to analyze the analysis of the crawler. Maybe a good harvest.

(2) The new situation of SEO ideas, based on the user's SEO

Analysis of keywords, through keywords to explore the real needs of users; the more the word library The more refined the analysis of the more accurate grasp of the user's real needs.

To make users comfortable SEO to meet the user's potential needs and ideographic requirements we take a hospital for example, Xiao Wang got prostatitis, he search the key words to find our hospital website (latent demand), and then through our hospital website in place packaging and warm online doctor question and answer, the successful appointment registration (ideographic demand), Also achieves the perfect SEO effect. is what we call transformation. This involves a lot of details, such as how to let Xiao Wang find our site in the early stage, we need to do the ultimate SEO site, and then Xiao Wang to see this site to visit, the site will be the user experience to achieve the ultimate, what things to the extreme, will have a harvest.

Personalized title is the key to success

A good title should contain three parts

Here is a hospital website of the first page title comparison:

For example, users search "Beijing Hospital for treating prostatitis":

Has the following two headings:

Beijing treatment of Prostatitis Hospital-prostatitis-regular military hospital, senior experts, to eliminate high fees

Beijing Prostatitis Hospital _ Beijing's best prostate specialist Hospital _ Beijing Prostate Rehabilitation Center

These two headings are broken down:

Beijing treatment of Prostatitis Hospital (precision matching)-prostatitis (hot demand)-regular military hospitals, senior experts, to eliminate high fees (alienation demand)

We compared with this title, Beijing Prostatitis Hospital _ Beijing's best prostate specialist Hospital _ Beijing Prostate Rehabilitation Center

The title inside only a precision matching, differentiated requirements do not have a good presentation, if they also appear in the home page of Baidu, you will choose which one?

Summary: Although a bit tired in the afternoon, but there are a lot of harvest, now think of some words very reasonable, the direction is wrong, you spend the strength of the larger, away from the goal. The direction is right, with less effort.

I am a low-key webmaster, but hope and more station webmaster become good friends, this article original address: Http://www.italkabc.com/post/42.html Welcome friends to Exchange.