Fuyang e-commerce of several agricultural enterprises

Absrtact: Recently, the Fuyang Commerce Bureau led the first event of the forum of the city's four-storey conference room held in the municipal government, the municipal Business Bureau in charge and nearly more than 50 city-level agricultural industrialization leading enterprises to attend. Yinzhou evening reporter learned from the meeting

Recently, Fuyang Business Bureau led the "Ying Huai Electric Business Forum" The first event in the city hall of the four-storey conference room, the county and Municipal Bureau of Commerce in charge of more than 50 city-level agricultural industrialization leading enterprises to attend the meeting.

Yinzhou evening reporter learned from the meeting, in recent years, Fuyang E-commerce development faster, many agricultural enterprises borrow power e-commerce, online "yell" agricultural products, achieved good economic benefits.

E-commerce of test water for several agricultural enterprises

"Fuyang is a large agricultural city, agricultural products rich in resources, but many agricultural products are not well-known, marketing is not smooth and so on." "Fuyang Electronic Commerce Association Secretary-General Hou said that Fuyang agricultural enterprises to achieve rapid development, E-commerce is the only way."

In fact, Fuyang many agricultural enterprises also pay more and more attention to E-commerce. Early June this year, located in Funan County Anhui BA Eco-Agriculture Co., Ltd. and Fuyang Hua-e e-commerce Company, in the day Cat Mall opened the Huai River food flagship store.

In the Huai River Food Cat flagship store, Yinzhou Evening News reporter saw, the shop features distinctive, web-made exquisite, integrated Fuyang Gao Tai Salted duck, smoked, soil pork, beef, donkey meat and other products, many products have made good sales performance. Among them, the Huai River smoked Duck sales have reached 249, farm-made sausage sales also reached 160.

Yinzhou Evening reporter from the Fuyang E-commerce Association learned that in recent years, in the online marketing of Fuyang agricultural products, Fuyang enterprises. Founded in June this year, Fuyang e-Commerce Co., Ltd., the month's sales reached more than 100,000 yuan, in July it grew to 400,000 yuan, is expected to reach the end of 3 million yuan. According to incomplete statistics, Fuyang specializes in agricultural and sideline products sales of E-commerce enterprises have more than 10, annual sales of tens of millions of yuan.

Challenges and opportunities coexist in e-commerce development

Fuyang Business Bureau of the relevant responsible analysis, although Fuyang E-commerce development is facing a lack of talent, business development lags behind, logistics and distribution base is weak and so on. But Fuyang has good location, resources and other advantages, for the development of E-commerce provides a convenient condition. Therefore, although Fuyang E-commerce start late, starting low, but it is entirely possible to catch up.

This analysis is not without merit. Statistics show that 2013, the province's agricultural products e-commerce turnover amounted to 2.122 billion yuan, Fuyang agricultural products e-commerce turnover of more than 699 million yuan, the first place in the province. Take Taihe County As an example, the County 11 provincial agricultural industrialization leading enterprises, 8 have carried out e-commerce trade, in the expansion of agricultural products sales, improve the brand awareness of agricultural products have achieved good results.

From the 2013 statistical data, Fuyang through E-commerce platform online trading of agricultural products rich varieties, both rice, noodles, oil, meat, poultry, there are willow and other local characteristics of products. Among them, Huayu Handicraft Group, Yi Fan fragrance, Yong Jie meat and other companies e-commerce turnover in the forefront of the province.

Many people in the industry analysis, Fuyang E-commerce after years of development, made a certain breakthrough, some large enterprises actively carry out online marketing, supply chain management activities. But generally speaking, Fuyang E-commerce is still in the initial stage of development, the foundation is weak, the application consciousness is not strong, the promotion scope is not big, compared with the developed area still has certain disparity.

"Fuyang e-commerce development opportunities and challenges coexist." The next step is for the government, business and social organizations to be accountable to each division. The government completes the demonstration guidance, the enterprise plays the main role, the social organization completes the intermediary service. Commercial departments at all levels should further improve their understanding of the importance of electronic commerce, take the change mode as the main line, take reform and innovation as the driving force, improve the efficiency as the cut-in point, and do a good job in E-commerce. The official said.