Fuzhou Yulong Building materials suspected of false propaganda enterprises called true honor identification difficult

A netizen to the southeast network reflects, Fuzhou Yulong Building Materials Co., Ltd. in their own "master" products on the "CCTV advertising brand", but also provides a "CCTV hit brand" honorary certificate for its rectification. Fuzhou Yulong Building materials Golden Master products by contacting the Enterprise, the enterprise provided the relevant certificate of Honor, and said that they have been authorized, why can not use its authorized honor? Fuzhou Yulong Building Materials Co., Ltd. provided by the Certificate of Honor through the enterprise to provide a series of related certificates of honor found that "CCTV hit brand" unexpectedly is the company to put ads linked to the CCTV advertising agency to provide, rather than CCTV provided. "Master Jin" alongside the "CCTV" won how much profit? On the "CCTV advertising brand", "CCTV hit brand" visited a building materials market in Fuzhou, a random interview with a purchase of building materials products consumers, the enterprise in the product on the "CCTV advertising brand", in the sale of its products are "CCTV hit brand", will bring to consumers how the impact? The Citizen Xu said: first of all, choose product quality must be better, corporate credibility to high, has a certain high brand awareness. Of course, now a lot of advertising, we do not know how to choose products, if it is "CCTV hit brand", it should be said that the enterprise has enough money to put into advertising, to CCTV has done so many advertising products should be more secure products. "CCTV hit brand" is the advertising company's marketing a kind of the network investigation found that this is the advertising company and business of a marketing trick, the so-called "CCTV hit brand", in fact, just enterprises in the CCTV did some advertising, advertising companies awarded a "CCTV hit brand" Honor certificate. According to the company's "Certificate of Honor" can see the licensing unit signed as: Beijing Jia Jie Entrepreneurial Advertising Co., Ltd., rather than CCTV. and enterprise by this honor certificate called itself "CCTV hit brand". "CCTV hit brand" non-CCTV issue related to the infringement of the network on the relevant issues information on the Beijing Bank law firm Fuzhou Branch of the Xu Shuiqing lawyer. "Without the authorization of CCTV, the use of CCTV trademarks as part of a promotional advertisement is misleading to consumers," Mr. Xu said. And "CCTV" is a registered trademark CCTV, the use of "CCTV" will constitute infringement. "and learned from CCTV station, in fact, there is no" CCTV hit brand, "said. CCTV has also issued a number of statements not to any company has never issued a ' CCTV hit brand ' title or certificate. CCTV to avoid the rumor: did not select the "CCTV brand", "CCTV hit brand" from the CCTV official website learned that there is no "CCTV brand" such a said. As early as March 9, 2006, CCTV advertising department in CCTV station released the "about some enterprises unauthorized use of" CCTV brand "solemn statement", the statement said: "Recently, some people reflect the poor quality of enterprises in their product packaging and advertising marketing activities to use ' CCTV Brands ' name, and claiming to hold my Taiwan issuedThe relevant certificate, in the consumer has produced a certain misleading. I solemnly declare that the CCTV advertising department has never issued a ' CCTV brand ' title or certificate to any company, the behavior of these enterprises has never been the license and recognition of CCTV, hope that the vast number of consumers do not get wrong guidance. My department has begun to investigate. In the same year May 29, the advertising department of China Agricultural Film and Television Center published a similar statement on the website of the China Agricultural Film and Television Center. It is reported that CCTV so far, also did not send to any enterprise "CCTV hit brand", "CCTV recommended brand", "CCTV quality report on the list brand" certificate or honorary title, nor authorized to any enterprise use. Zhejiang Province, a company claiming to be "CCTV hit brand" was punished Zhejiang Wuyi County is a major local production of steel door small enterprises. In 2006, the company spent 15000 yuan on the CCTV 7th program broadcast a one-month, daily 5 seconds of advertising, and obtained a Chinese agricultural film and Television Center advertising Department honor broadcast certificate. Wuyi County Industry and Commerce Administration Bureau after the investigation found that the company's above-mentioned behavior, the production and sales of Longcheng brand metal door packaging, labeled "CCTV CCTV brand" and "CCTV hit brand", suspected of false publicity, on January 30, 2008, To long Cheng door industry company made Wu Industrial and commercial ideographs (2008) The 14th Administrative penalty decision: ordered long into the door industry company to stop the illegal activities, eliminate the impact and to its 60,000 yuan fine, turned over to the national treasury. "CCTV hit Brand" is a false propaganda allegedly misleading consumers, the so-called "CCTV hit brand" is the son of the virtual have, businessmen use this to promote the promotion of merchandise is suspected of false propaganda, consumption misleading it? The network on related issues consulted Fuzhou Jinan District Industry and Commerce Administrative Bureau related staff, she said: "This is a kind of false propaganda behavior." False publicity refers to the use of advertisements or other means by an operator for the purposes of illegal interests, to make untrue or misleading representations of the main contents of a commodity or service, or to cause a consumer to misunderstand it and make a false judgment. "Fuzhou Jinan District Business related staff also reminded: consumers in the purchase of building materials products need to pay attention to a few problems: first, the purchase of products or to learn more about the strength of the selected brand and Word-of-mouth, business publicity can only make a reference, can not be around it. Second, the purchase of a complete identification of building materials products. At least the following items should be marked: Production license number, product model, name, manufacturer, date of production, certification mark, etc. Formal certification, in the relevant departments of the website will be registered, consumers should first find out before buying, lest deceived. Third, as far as possible in the large building materials market to buy. Relatively speaking, the large-scale building material market management system is more strict, the enterprise operation is more standard, the possibility of selling fake and inferior goods is less. Four is to pay attention to the authoritative Department of Commodity Quality monitoring information, do not buy testing unqualified goods. Yulong Building Materials: We do not know what isAuthoritative certification? The company also said it was very puzzled. And said that as an enterprise every day to receive a variety of certification and honor brand, if not through the understanding of the incident, enterprises do not know how to identify the relevant certification and honor is issued by the authority. Visit Survey: Building Materials Home Market Authority certification more in the visit found that almost all the building materials home manufacturers are invariably hanging some of the authority of the honor of the certification body, but also have some environmental certification, but also the commitment of the brand's products comply with environmental protection certification standards. There are various versions of the National Standard certification, environmental protection organizations at all levels of certification, and even Europe, Japan and other international certification, people dazzling. Certification costs can be a bargain on building materials home market certification is also a variety of products: brand-name recommendations, the list of brands, Special Contribution Award, 30 quality qualified supply assured brand, 2006 consumers most trusted China's quality 500 strong, customer satisfaction recommended ten brands and so on. A building Materials Home enterprise Marketing Department said that every year from May to October are building materials Home products sales season, they will receive a large number of certification fax and telephone. This is the most related to the decoration Association, the Chamber of Materials Committee, research institutions, and even some authoritative media. Some of them said that certification is free, but to first review the eligibility, after the passage of 500 yuan to 5000 yuan to collect the "certificate production fee." According to the official said, certification fees can also be bargain, "last time an association called, our manager from 10,000 yuan to 3000 yuan." RELATED links: "Anti-unfair competition law of the People's Republic of China" clearly stipulates that: The operator uses the advertisement or other methods, the commodity makes misleading false propaganda, the supervision and Inspection Department shall order to stop the illegal act and eliminate the influence, and can impose a fine of more than 200,000 yuan under 10,000 yuan.