Gado and Wanglaoji, who is the Orthodox national brand?

Gado and Wanglaoji, the former partners, now enemies, become enemies, is a full-scale war. Who is the Orthodox herbal tea, is the focus of the debate between the two.

Objectively speaking, in fact, Gado and Wanglaoji, who is the orthodox herbal tea, there is no need to argue, consumers are aware of the mind. Yesterday read an article "Gado: Release national brand Positive energy", feeling a little funny, let people laugh and cry.

Drinking herbal tea Quhuo, in our country folk have a long history. When the concrete starts, it is impossible to verify. But Wanglaoji is regarded as the ancestor of herbal tea, in the eyes of consumers is the general consensus, this is the history can not be changed, but also can not erase the reality. If we are to completely reverse this consensus and change the history and Status quo, I am afraid it will be too much for consumers to breed resentment and ultimately lose the candle.

Wang Old Kat Herbal tea invention Yu Qingdao years (1828), known as "herbal tea king" reputation, so far has 185 years of history, is a veritable "hundred national brand." Wang Old Ji Herbal tea is a kind of herbal beverage which is boiled by Chinese herbs and has the effect of clearing heat and removing dampness. In the past 200 years, because the king of Old Kat in many well-known herbal tea is the most famous, so in the hearts of the people, Wang Old Ji has become synonymous with herbal tea, is the undisputed leader of herbal tea. Although as more and more Chinese go abroad to make the world, Wang Old Kat Herbal tea is taken to all over the world, but no matter where, Wang Lao Ji is the Chinese national brand this point has never changed.

The picture is "Wang Lao Gigasun father and son chart" trademark registration certificate

As a gem of the Chinese nation's hundred years brand, Wang Old Kat has a long history. Wang Old Kat founder Wang Zebong is the Guangdong people, the development of herbal tea formula, not only to relieve the villagers pain, but also help the villagers escaped the smallpox and other diseases, read his hanging pot to serve meritorious, Emperor Daoguang for too hospital order, later in order to let more people drink to this herbal tea, Wang Zebong in the Daoguang 17 years (1837) in Guangzhou, opened the tea shop, named "Wang Lao ji."

1913, Wang Zebong descendants of the formal separation, a went to Hong Kong, a stay in Guangzhou continue to operate Wang Old Kat Herbal tea shop. 1956 the State in accordance with the public-private policy, to purchase the way from the fourth generation of Wanglaoji from the hands of Guangzhou Wang old Ji trademarks, secret recipes, crafts, employees and all the means of production, from Guangzhou Wang Old Kat became state-owned enterprises, is now state-owned Canton Pharmaceutical Group Fist brand. From the perspective of inheritance, Wang Lao Ji will never erase the brand history of the Chinese nation.

As for another herbal tea brand Gado, it is by virtue of cooperation with Wanglaoji, gradually developed. 2000 Canton Pharmaceutical Group has authorized the Hong Tao Group (Gado parent) in the red Canned herbal tea drink on the use of the registration number of No. 626155, "Wang Lao Ji" trademark, the period from May 2000 to May 2010 for a total of 10 years. This section of the trademark lease history, let Gado to the national market, become one of the main brands of herbal tea, earn pots overflowing. Due to the expiration of the lease period, "Wang Old Kat" trademark brand is a wide drug recovery, Gado Heart unwilling, then played a camouflage, to their own national brand coat, openly to "authentic herbal tea" pose. Hong Renbin, vice chairman of the Chinese Marketing Institute, said: This approach has deceptive consumer feelings of suspicion, is false propaganda.

More than 10 years ago, for herbal tea consumers, Gado is unfamiliar. Moreover, from the point of view of public information, Gado is not a national brand, but foreign capital. Gado is a British company registered in the British Virgin Islands and has little to do with Chinese national brands. But its business products are Chinese herbal tea. Why Gado to confuse, to call themselves a national brand? This is of course for the benefit of the mind. Herbal tea is recognized as a "Chinese specialty", at present its main market, is the Chinese life circle mainly, especially in mainland China, Hong Kong, Macao and Taiwan. Playing the banner of national brands, easy to be considered authentic herbal tea, to obtain consumer goodwill.

Wang Old Kat trademark by Canton Pharmaceutical Group after the withdrawal, Gado still sparrow Jim, regardless of the fact, put huge advertising, intent to mislead public opinion, to Canton Pharmaceutical group and Wang Old Kat caused great trouble. To radically overhaul, May 29 this year, Guangzhou Sasac, Guangzhou Municipal procuratorate and other departments jointly convened the decryption King old Kyrgyzstan's press conference, the authority to reveal the first wanglaoji of the root of the dispute, due to add many treasure Group boss Chen Road Weizui, resulting in the inability to communicate the fact that led to legal lawsuits constantly. But Hong Shibin that, Gado false propaganda, the initial may be useful, but with the lie was exposed, herbal tea brand competition will end, weaving lies, in fact, in the overdraft future, contrary to the business integrity of the business.