Gado brand by virtue of China's good sound marketing success Secrets

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Talking about "add more treasure" This three words, already deeply in the herbal tea market, in the original consumer impression of "Wang Old Kat" herbal tea has basically been divorced from the original brand awareness, and turned to the current "add more precious" herbal tea brand. When it comes to "Wang Lao Ji" and "add more treasure" these two brands, but also to talk about the relationship between them once. Yang Seo is simple to talk to you about what kind of relationship they once had, in the past, in addition to Guangdong province, presumably no one has heard of "Wang Old Kat" Herbal tea bar, anyway yang Seo has not heard before, and did not see on television on the "King Old Kat" herbal tea ads, but in Yang Seo on high School on the " Wang Lao Ji "TV commercials and street ads are overwhelming. Again because of the Wenchuan earthquake incident "Wang Lao Ji" Hao donated 100 million, again let "Wang Old Kat" brand deeply touched the hearts of consumers. And all this behind the scenes is a Hong Kong company called "Add more Treasure", and "Wang Lao Ji" trademark belongs to Canton Pharmaceutical Group, Canton Pharmaceutical Group and add more Bao is a trademark of the relationship between leasing, Canton Pharmaceutical group authorized to "add more Treasure" company trademarks and in the mainland business, production rights. and sign a certain lease term, and in the operation after Gado "Wang Lao Ji" brand in the market is a wind, in the herbal tea industry, its brand value has reached 1千多个亿, at this time Canton pharmaceutical group see such momentum, want to recover "Wang Lao ji." So that there are many differences and lawsuits between Gado and Canton Pharmaceutical Group. The results would not want to be sure that Canton Pharmaceutical group won, successfully retracted the "Wang Lao Ji" brand rights.

So what is the best way to add more treasure at this time? In fact, add a lot of treasure company has already replaced the brand packaging preparation,< The reason is very simple they do not have the chance to win > for how to Better build a new brand packaging marketing system, Gado has been premeditated, coupled with the previous operation "Wang Lao Ji" successful experience, is the winner. In Yang Seo seems Gado in the construction of marketing system, its content marketing this piece is quite successful, talk about content marketing is the whole marketing industry cliché, whether it is the internet media, or traditional media have to do a rich content, do users like content, do users interested in content, Do the value of the user to enhance and resonate content, such content can give users the best stickiness, is the most concerned about the content, and at this time as long as it can better and more cleverly to promote the brand into which this will receive an amazing marketing promotion effect. For this point Yang seo think Gado do more successful, add more treasure became Zhejiang satellite TV "China Sound" program exclusive naming business, cleverly with the help of the Red River North and south and even the global "China Good Voice" This program has been successfully achieved a surprising influence, give "add more treasure" herbal tea back to the original consumer of " Wang Lao Ji "brand recognition and value conversion." Now we basically know, "add more Treasure" is the original "old Wang Ji" or the original formula, the original taste.

So why does the company choose the "Good voice of China" This program to do the exclusive naming business? This ultimately depends on the quality of the program's content, the program ratings and influence. Below Yang Seo simply from three aspects to talk about "the good voice of China" This program content quality.

I. The concern and influence of the key words of Chinese good voice

We can use Baidu Index data to understand the "good voice of China" by the media and users of the attention and influence, as shown in the following figure:

The figure above is the index of the last week's search for the "good voice of China," 342471, compared to Hunan TV <, where's daddy going > This year's also very hot program is also higher than the 187648 index, the following figure is "Where is Daddy" keyword last week's index:

At the same time, according to relevant data reports, this year, "The third section of good voice in China," the first section ratings nationwide 2.21, ranking first in the day, and Hunan satellite TV "where dad" national network ratings for 1.91, ranked second in the whole day.

Combined with the above data analysis, we know that "the good voice of China" The quality of this program, by the user, the media's attention and influence is very high, and its ratings are higher than "where is dad" so in such a program "add more Treasure" into which, its recognition and attention is certainly very high, This is a brand to establish an important role, as long as the "good voice of China" must know Gado.

Two. The Chinese good Voice instructor lineup blind selection student

No matter what kind of media coverage of events to be the attention of many users, its content not only has to have the quality also has to have the characteristic, Yang Seo thinks "the good voice of China" This program does have the characteristic at the same time the Tutor lineup also is the real strength, they each lead the coquettish in respective music style. "Note: Specific each mentor will not be introduced here, are everyone more familiar with the" so what is the characteristics of this program? This does not know that we have no thought or attention, Yang SEO that the biggest feature of this program is "blind election." Four instructors with their back to the player only listen to the ear, as long as your singing OK, as long as your voice can touch four instructors, regardless of age, regardless of whether the body is defective, regardless of whether the appearance of beautiful, handsome, will not hesitate to turn around for you. This really did a fair, impartial, public letter, in Yang Seo seems this is also to attract users of the media attention to one of the most important factors, this is what Yang Seo said the quality of media content. and "Add more treasure" and in such high-quality content linked up, it is obvious to "add more Treasure" brand successful promotion has an important role and lethality.

Three. Hua Shao's hosting style

When it comes to the Chinese people are certainly very familiar with a moderator, he is three good voice of the host, by virtue of its personal charisma, and its unique style of hosting in the industry has been a great reputation, he is the establishment of "add more Treasure" and "China good Voice" a connection, so that its "add more treasure" brand more natural, smooth, soft into the " The good voice of China This also caused in "add more treasure" official on the Internet news information called "Hua Shao" is Gado one of the Sambo. This is undoubtedly added to the company's less than the highest evaluation of China, but also affirmed in the promotion of "add more Treasure" brand "Hua Shao" played a very important role in the connection.

Four. Written in the final

To sum up: whether it is the promotion of a product or brand, whether the use of Internet media or other traditional media as a vehicle for the promotion, to receive the best promotion effect, you have to have the most attractive content to resonate with users, so once again to verify the content of the emperor's promotional practices, high-quality content marketing strategy, Will never fade.

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