One months ago, a number of media has reported that the SARFT will strictly check the United States drama, "The Ban on American TV" rumors are rife. But then it was confirmed that the "ban on American opera" was misread.
March 19 and March 21, the SARFT office on its official website issued the "on the further strengthening of network drama, micro-film and other network audio-visual program management notice" and "State press and publication of SARFT on further improve the network drama, micro-film and other network audio-visual program management supplementary notice." Careful people found that these two notice is not the latest regulation, the former issued the time is July 6, 2012, "supplementary notice" issued time is 3721.html ">2014 January 2." Most of the provisions of these two provisions are "reiterated", and the documents are mainly targeted at UGC (user generated) content, rather than the introduction of dramas.
American drama fans have just breathed a sigh of relief, did not think one months later was "misreading" of the "American opera ban" but began to take effect. April 28, a number of media reports, "The Big Bang", "lofty Wife", "Naval Crime Investigation Department" and "lawyers," and many of the hit of the American drama was under the shelf. "Walking Dead", "Fairy Town", "revenge" will be reviewed. Then there is a group of British and American plays were halted.
Sohu, Youku, Tencent and other websites received the SARFT notice, asked the 4 works, but the specific reason is not yet known. According to the disclosure, the relevant video site staff denied that 4 of the United States show the existence of a violation of the program, "because all the show on the site, including the card house," such as the Ace of the American drama, we will be broadcast to the SARFT for approval, the record. The site itself will be in the broadcast process of content audit to ensure that the broadcast content will not violate policy provisions. The next four American dramas are common types of American dramas: The law dramas, sitcoms and detective dramas, bloody violence and pornographic images are very rare, and no broadcast irregularities. "The website said that this is according to the stipulation" the next Frame ", when the replay has not been conclusive. It is reported that these two days each video site will communicate with SARFT to understand the underlying policy reasons.
The reason for the next frame is unknown. But after the Beijing News reporter verified that CCTV plans to broadcast the green version of "Life Big Bang", and even news that the "Big bang" has been sent to the CCTV partner CBM institutions for dubbing, "is currently in an orderly translation, production." On the one hand is the network ban, but on the other hand, the decentralization of CCTV, a drop, what is this signal?
The American TV ban broadcast on the network has aroused the intense discussion. The Wall Street Journal Chinese Network also made a "you usually from which channel to watch the drama" survey, 67% of respondents chose the video site and client, 28% of people chose to download the Internet, 2% of the people chose the video box, select TV stations and the other accounted for 2%. From this incomplete survey can be seen, the main channel of transmission of foreign dramas depends on the video site and the client. In fact, every hit foreign play can be a small climax, and social media is not unrelated to the dissemination of the social platform, the latest episodes tend to become a hot topic of discussion, which attracts more people to become audiences. At the same time, compared with the television station, the network environment examination is relatively tolerant is also the cause of the American drama Fire. Four of hit American dramas were forced to get off the shelves from video sites, and the future of other hits was uncertain. Netizens said that one side is the government in decentralization to the market, the other side of this American drama to ban, that the United States drama also banned, turned around, banned by the United States to CCTV introduced. Oh, film and television drama market is not the market?
To the same American drama, a put in a place but see the game of power. Video site has user advantage, a huge user base is traditional media (such as CCTV) incomparable. However, CCTV has its back to the privileges of the mountain, it can use the state administration of SARFT power to suppress video sites. Shanchu, Busher, in this "American opera ban" in the present dripping extreme. In fact, not only is the "United States ban" in the CCTV escort, a few days ago the State Administration of Radio promulgated the "One play two stars" policy, some analysts also think that this is "defend CCTV". Wu Xiaobo once described Chinese businessmen as having a completely different idea from Western entrepreneurs: China's tradition is not to make a better mousetrap, but to get the privilege of catching mice from the authorities. The answer is obvious: if you don't have the privilege of catching mice, then the efficient mousetrap won't work. If CCTV is half a "businessman", it has a much higher chance of catching mice than the Internet and other television stations.
About the United States play broadcast channels of a put, on the surface this is only the need to defend CCTV, but if from a broader perspective, this may be a contraction of the internet position signal.
The internet has grown rapidly over the years, with tentacles everywhere. Gongchenglvede, irresistible, many industries have been captured by the Internet, the Internet has also begun to change the social ecology. At first the real mall was routed by the Internet, and then the traditional media was aihongbianye by the Internet's attack, followed by the rise of the Internet in the financial sector. It can be said that the Internet can reach the world, only you do not think, there is nothing to do.
The internet is expanding at a breakneck distance, but this year a series of signals show that the conquest of the world is far from just wisdom and technology. Taxi software is the most fire, the incorporation of the potential has begun to play, followed by the regulation of Internet finance and regulation; The debate over Internet financial regulation has just calmed down and the video site has been stuck to the neck.
If all things are connected, then we may wish to look at the expansion and fall of Internet positions from a series of "norms" encountered this year. American drama off the shelf, for perhaps not just hit the American drama.