Game Commune Four axe

Silicon Valley web October 24 News &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Some seemingly simple things are actually very complicated. For example, Tencent game, in the second quarter of 2012, Tencent total revenue of about 10.5 billion yuan, an increase of 56.2%, the independent disclosure of online game revenue reached nearly 5.6 billion yuan, more than half of Tencent's total income, we for such a data and results, It's natural to say this is because Tencent occupies a large number of user client advantages, including Tencent QQ, Web pages, search and so on a series of mutually supporting network products. But if the success of the Tencent game due to this single reason, it is too far-fetched. The illustration is that Tencent began to meddle in the gaming industry in 2004, but why it didn't start until 2008. It can be seen that the success of Tencent game, not only rely on the advantages of publicity. In the author's opinion, if the game industry wants to obtain the quick success, summarizes the successful example experience, the search reason should be appropriate complex. And in planning their own business model and business strategy, then to Hypochondria, the pursuit of simplicity.


game commune is the network game industry to pursue a simple company, 2012, the game commune platform for the continued increase in game products, the number of players continue to grow, join the scope and the number of franchisees also appear ladder growth, the platform's brand awareness of further expansion, the acquisition of these gains, Depends on the gaming company's operations. Beijing handheld New Town in the game product development, operation, promotion process of simple thinking. Through the "Four Axe", the successful operation of the game commune.


One axe: Cash


If you ask the industry for the most concepts, there is no doubt that the internet industry, a lot of internet products and internet companies are relying on "VCs" alive, through storytelling to attract venture capital, through the cost of investment money to more people to tell stories and attract more venture capital, this is the turn of the century, The dotcom bubble and the underlying logic of the bust. The pattern of the internet industry is the "concept is very beautiful, a very bony sense of profit", many internet companies can not achieve profitability, has not reached the break-even point, has been panting, once a new concept was born, immediately halfway killed. How to achieve cash income is a problem that any internet company needs to face at any time. The gaming commune has focused on the internet's most lucrative online gaming industry, and the online games industry is also beginning to discard the old online games, players pay more attention to leisure and social, game commune platform then mainly carry the development of the chess game, most of the players are very familiar with the game, such as Lucky Five, tractors and so on. A lot of people have a misconception about the future of the chess game: This kind of game has been bored by players and has limited appeal to users. But the game commune, after operating, with realized cash income, a strong response to this argument, game commune platform online less than three months, has begun to achieve sustained profitability. The head of the game commune thinks: Although the game is the old game, but the standard of the chess game is not the new or the old, but whether can attract the player. The standard of operation of the chess game is not whether it can attract the player's eyeball in a short time, but the player is willing to pay. The game commune pursues the latter.


Second axe: Market

The
Vulture, also known as the Vulture and the mountain Vulture, is a large raptor that feeds on carrion. Vultures can find their prey at the height of a kilometer. At the same time, with tenacity of perseverance, on the frequency of death to track the prey thousands of meters. This requires sharp insight and resolute execution. Game commune has foreseen the change of the operation mode of chess and card game, has been promoting the localization operation of the chess and card game, constantly looking for the market vacancy and the gap, enters the local market. In order to quickly advance this process, the company for the country to carry out local franchisee investment work, the introduction of "Wealth sharing plan", the plan is mainly for China's County level chess game blank market, the promotion of chess and card games in the county market foothold. In the domestic chess and card game industry, most chess development companies still follow the central operation mentality, and the game commune has begun to implement decentralized operations, through the franchisee to expand the game market territory.


axes: Local


The survival ability of mice in the animal kingdom is the Phoenix hair chestnut. According to statistics, a mouse migration from one city to another, the need for the adaptation period of only two days, two days or so can find food sources, start to build a hamster nest and so on. "Game commune" is to train a large number of chess industry local mice, that is, local franchisee, in order to help these local franchisees quickly adapt to the local market, and then realize profitability, game commune to give Local franchisee a series of support, including the following aspects: first, generous returns. In order to realize the franchisee to enter the profit range quickly, the game commune to give the franchisee high rebate, all players to the system recharge 100 yuan, franchisee can get more than 60 yuan in cash returns. According to the information that the game commune obtains from the partial franchisee, this high rate of return can help the franchisee to recover all the upfront capital investment within one months. Second, regional privileges. Once you become a franchisee in an area, game commune in the region no longer set up a new franchisee, that is, franchisee access to the region in the game market monopoly power, plus publicity, the region players want to play chess game, the first choice is the game commune local franchisee. Third, pattern replication. The game Society collects the successful experience of the franchisee all over the country, timely feedback to join the merchant, realizes the sharing of the information resources, has already succeeded in other region business model, lets the franchisee have the selective reference and the duplication.


four axe: Join


as a national treasure of the Giant panda, from the initial diplomatic mission of the state ceremony, to later create foreign exchange loan business, and now in the name of scientific and technological cooperation for the output. But the output of a giant panda is not easy. Only for the survival of the giant panda support, including food, nurturing, breeding and so on, can be said that the output of giant pandas, accompanied by a comprehensive service guarantee. Can be called Panda service. Game commune for each franchisee to provide support, can also be called panda services. In support of the project includes seven free: Product free, qualification free, technology free, customer service free, free of charge, free publicity and training free, fully make up for the franchisee technology, service lag, disregard of publicity and training shortcomings, so that franchisee for the operation of the game without worries.