Game company to test the water can wear: the first online games peripherals shoe release

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"Zero shoe" appearance effect chart

Sina Science and technology news September 19, the early morning, wearable equipment, the upsurge has extended to the game world. The perfect World released the news that the introduction of the domestic online game of the first wearable exclusive interactive peripherals-"zero shoes", will be on September 25 with "shooting carving zero" synchronized listing.

According to the Analysys data "China online game Market Trend forecast 2012-2015" shows that 3721.html ">2014 China's online game market overall size will reach 82.57 billion yuan, is expected to increase by 23% compared with 2013."

However, in the rapid growth of the market background, the victory of foreign players in China's end-tourism industry, but in the page tour, the rapid rise of the hand tour, the growth rate began to slow down, the market growth rate is even less than 10%, not only because of the total number of page tour, hand games, the main reason is due to the problem of the end of the tour itself-" Homogenization ".

In this market situation, many game giants are beginning to look for breakthrough opportunities. Recently, Tencent and Lei Snake, Baidu and 361 degrees, are coming together to introduce a game equipment to wear the news, and in the recent 2014 ChinaJoy, the perfect World CEO H. also said that the entry of wearable equipment is to be more closed to the end of the industry to add an interface, through wearable equipment, Rapid realization of the game and mobile phones, games and sports and other industries to interconnect.

For the "end of the Tour = home" problem, the biggest reason is that the player is subject to the end of the hardware restrictions, so that the game on the player's time has been absolutely occupied. At the same time, also make the end to play at the social level, leaving the door does not two, the overall poor health of the negative group impression.

And the emergence of "zero shoe", or will change this group impression. Zero shoes so that players do not have to spend a lot of energy in front of the computer, just normal walking, social, sports, you can turn the action force into a numerical value, and the game data interconnection, you can drive the role of the game to grow and fight.

Up to now, the industry has not really entered the standardization, the manufacturers are split up, and from the consumer point of view, the demand is not the same, wear equipment to make a difference will take a long time.

In the perfect World CEO H., in the future, the game will be with the rapid elimination, education, communication, IT, finance and other industries to merge and infiltration, for the future of the industrial prosperity for more exploration. Elwyn)