Game consoles will still be difficult to expand China's market in China

After       January 28, the China Daily reported that China was likely to end the 13-year game ban, after which Nintendo's shares rose nearly 36%.      The founder of Shanghai Spicy Horse Games, the American McGee (McGee), said that it might be difficult for game-makers like Nintendo, Sony and Microsoft to persuade Chinese consumers to pay hundreds of of dollars to buy game hardware. The US gaming industry has plunged into a 2-year dilemma, with game makers looking to China and China's gaming market at $10 billion trillion, but China may not be able to save them.      2006 years ago, McGee established spicy horse games, which originally produced games for PS and Xbox consoles, and is now moving to the online and mobile realms. "You're better than having an elephant in a Ferrari race," says Mr McGee. In China, free online and mobile games have won. The war was over when these consoles joined the war. "     not only: plagiarism, censorship, regulation will be a challenge to the game maker." In China, online gaming dominates, such as the "League of Heroes" of Tencent. Tencent occupies 21% of the Chinese video game market. In the first 6 months of this year, China's video game market size increased by 30%, to 38.5 billion yuan (6.3 billion U.S. dollars). In China, while the game is free, operators offer premium props, a model that has spread to tablets and smartphones.      Li Jianwei (Li Jianwei) runs a gaming store in Beijing, where it can be seen that the demand for Chinese game consoles is suppressed. He sells the Xbox 360 game consoles and Kinect action sensors, priced at 2300 yuan. Hundreds of pirated games discs were placed on his counter. In front of the widescreen TV, Li Jianwei and so on several people play "nba2k13", the shop only a few people. Beside the shop is also very deserted.      In China, gamers will grow 30% this year, up to 280 million, but only 1 million black market game users.      Earlier reports said China would set up a free-trade zone in Shanghai that would allow foreign game makers to sell their consoles in the area. "This is an encouraging message and we will continue to judge the details," said Joanna Li, a spokesman for Microsoft Beijing. Sony has called China "an attractive market" and Sony has been looking for opportunities. Michael Pachter,      Wedbush analyst Pachel, said Nintendo's game was relatively less violent and cheaper, and that China's ban on gameHeaven may benefit the most. He added: "In the next 5 years, China will buy 50 million to 100 million gaming consoles in the middle class, and the sales of handheld devices are about the same."      for Nintendo, Sony and Microsoft, lifting the ban is just the beginning. Richard Williams, an analyst at Cross, says plagiarism has always been a problem. Pirated Xbox games only 5 yuan.      In addition, the gaming machine manufacturer's supervision costs are high, it will be produced in Shanghai, to let the game content through audit. "Most consoles are not produced in accordance with Chinese standards and regulations," said Lisa Casmose Hansen, an analyst at Niko, who is a cosmas.      McGill says Chinese players like to play free games, the high price of game equipment, and the lower appeal of software after censorship, which leads to low consumer demand. He said: "The final game hardware will be crippled, the choice of games is limited." If there is no large-scale economic stimulus, only a few people buy Chinese-made game consoles. "