Game consumption accelerated in Southeast Asian countries, 2017 game income or super 13.6 billion

South-East Asian countries have become one of the fastest-growing players in the gaming business, and the rapid expansion has not diminished, thanks to increased smartphone penetration and a growing influx of people in countries such as Indonesia and Malaysia.

Consumers in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam were spending 1.1 billion of dollars on gaming in 2014, according to data from market research firm Newzoo. Newzoo analysts predict that the region's annual spending on games will continue to grow at a compound rate of 28.8% per cent, which means that by 2017, South-East Asia will spend up to 2.2 billion dollars in annual games. The number of permanent residents in South-east Asia exceeds 626 million, but people who have access to the Internet account for only 29% (or about 179 million people). Among this group, the game is one of the most popular activities. The global gaming industry is larger than 98 billion dollars, and in the future the developing world will play a very important role when that figure exceeds the 100 billion dollar mark.

Newzoo also publishes a detailed report on the game habits and trends of players in the region, revealing which players are consuming and how the region will grow.

"In 2014, 6 million of consumers averaged 18.4 dollars in gaming, with a total consumption of $1.1 billion trillion," he said. "But in this region where there is a huge difference, the KPIs in each country are very different," wrote the report. ”

Thailand is the country with the highest consumption of games in South-East Asia, and it is expected to keep the title to 2017 years. Indonesia and Malaysia were second and third in the rankings.

One common point of these Southeast Asian countries is that the population is migrating to cities. This trend will help increase the amount of consumption, because people who have access to the Internet will become more.

"The size of the population in South-East Asia and the rapid pace of urbanization-the region's average annual urbanization rate of 1.4% per cent, and China's average annual urbanization rate of only 0.5%, coupled with a large number of skilled young people, all these factors are conducive to the growth of market consumption." "the report says.

The demographic factor is the main reason why consumption growth in South-East Asia has been highlighted in the global gaming arena. With a population of 253 million, Indonesia still has a larger number of online users than any other country in the region, even though the country has a low internet access rate.

And while other countries in Indonesia, Malaysia and south-East Asia are slowly expanding their wired internet coverage, the mobile internet has accelerated its expansion at an unprecedented pace.

"During the period from 2004 to 2014, the Philippines increased its Internet access rate by more than 800% per cent, the fastest growing country in the region." "This is mainly the result of the rapid development of mobile Internet," the report said. ”

Naturally, this means developers will look for opportunities to bring games to these countries, and most likely will try to move the platform first. Such a strategy has been effective.

"Smartphone games are catching up with PC games and online games in terms of revenue, and the results are not surprising," he said. "Vietnam is the fastest-growing country in this area, with the average combined growth rate of smartphone games from 2013 to 2017 reaching 87.7% and the biggest part of the game's consumer revenue in 2017," the report said. ”