Game developer Rovio says 45% of revenue comes from peripheral products

Sina Science and technology news on the morning of May 8, in the 2013 Global Mobile Internet Conference, game developers Rovio CMO Peter Vesterbacka said the company's current 45% of the revenue from the game peripheral products. Rovio last year's revenue was close to $200 million trillion. Rovio is a classic hot hand tour "Angry Birds" developers, this series of games currently in the global download more than 1.7 billion, the player is over 260 million. Rovio is also currently developing games-related toys, shirts and other peripheral products, and in overseas markets outside China to issue. According to the company CMO Peter Vesterbacka revealed that the Rovio company 45% of the revenue from this block of business. Rovio last year's income was nearly 200 million dollars. Peter Vesterbacka said that Rovio is a very visionary company, the company no longer only play games, the future game is the company's various business distribution channels. At present, Rovio in the theme park, cartoons, books and other related business to try. For example, "Angry Birds" once launched a cartoon, and the game app added to the Watch button, achieved a good diversion effect. (LI)