Game download package Only a few trillion, 91 assistants to open the demo era

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In recent years, faced with the increase in the cost of promotion, the promotion of scarce channels and many other issues have been plagued by the operation of the product, but the industry is almost unanimously that the core problem of the competitor's products-life cycle is short, the player is low, after a quick loss. Therefore, how to retain the player, and through an effective way to quickly from a game to guide to another, so as to achieve the right hand travel industry reasonable metabolism is particularly important.

As the largest application distribution platform in China, Baidu 91 has its own judgment. First, from the user's point of view, with the product screen, play and other requirements of the continuous improvement, a game capacity of hundreds of trillion megabytes, users need to download a lot of traffic, even in the WiFi environment to complete the download, its current mainstream smartphone storage space is also a great burden, This greatly increases the threshold for players to try new games. For developers, it is obvious that they are also in a dilemma-on the one hand, in order to respond to player requirements must be a considerable capacity to ensure product quality, on the other hand, too much capacity and reduce the enthusiasm of the player to try, so that it can not actively experience their own new products, in the game smoothly

August 14, 91 assistants released the AndroidV3.9.7 version, which launched the first mobile game "demo" feature, for developers to solve the problem, in the new version of the "demo" zone, the player no longer face a huge full game pack, only easy to download small 4, 5 trillion, More than 10 trillion of the demo package, you can experience the first time a large number of the latest and most popular game demo version. Through the demo function, the player can use the minimum flow and time, contact with a lot of hand tour new products, and filter out their most interested to download the full game pack, thereby saving traffic, and increase the choice of face while reducing the opportunity cost. At the same time, for developers, the demo version will make the player more willing to make a new attempt, which undoubtedly greatly increased the new push on the 91 assistants to the hands of the player to visit the opportunity, but also through the player's cross demo, to achieve the players in different games between the mutual drainage.

And for the 91 assistants as a platform, new demo features, so that players in the download to the local game after the psychological, will be more willing and gradually accustomed to return to the demo center to find new products, thus forming a game and platform stickiness between the benign interaction, which will further optimize the 91 assistant platform overall ecological environment, Enable 91 of assistants to achieve more robust development.

Baidu 911 straight in the application of distribution to maintain the lead, this year to achieve a staggering daily distribution of broken billion, occupy the market share of 41.5%. With the growing market share, Baidu 91 is no longer simply focus on the growth of distribution, but focus on the developer services, game Operation Services and other in-depth services. The 91 assistant's new demo capabilities, while fully considering the needs of the player, will greatly help developers to decipher the reality of their problems, I believe that after the launch will open the hands of the industry's demo era.