Game Engine free war is about to break out, why?

Egret Engine, new Unity5, Unreal Engine 4, 3D engine sting ray and so on, and some of the free policy of research and development are also announced. In the recent TFC conference, the HTML5 of the Egret engine show more people see the game engine free war imminent outbreak of the precursor. But what is the cause of this war? What was the connection between the fiery H5 game?

First, free game engine war will start, what is the reason?

First, the need for game developers to reduce costs is strong. Game engine War broke out, the whole industry is good news. To save costs, shorten cycles, and reduce risk, game developers need a variety of game engines. As a result, the business engine market has flourished in recent years. Again, the development of the engine market rules. An engine from the traditional software licensing, advanced function purchase mode, into the Internet Free mode, is a lot of engine business smart choice.

Second, the H5 three major advantages of relying on the engine to form

1.H5 Innovation of the Hand Tour mode, making the game channel diversity

The most obvious difference between H5 and other game engines is that it can be run in conjunction with web games. Specifically, the H5 game can be implanted into a rich set of scene applications and match it perfectly. This is the largest hand tour mode innovation. In addition, the H5 game lets the channel more and more yuan, as long as has the flow is the channel, as long as has the browser to have the game scene. (this refers to the browser is a broad category, such as mobile phones, apps, micro-mail, etc.). Currently, Cheetah Browser has been implanted in Egret Runtime, which directly supports all the underlying functions required for HTML5 to run, allowing HTML5 applications and games running on browsers to have a native performance experience and to achieve point-and-play.

Therefore, for a platform with a particularly large amount of excess traffic, it is important to implant a good engine. As the channel competition intensifies, the channel must get high quality game. At this time, H5 brought a new opportunity. H5 has more scenes, such as a H5 channel demo, which can also be used for channel volume. To this, before accepting the hand to swim that point of the Egret engine Zhang that, in the hands of the development costs, high marketing costs, 3D overweight game competition is very fierce. From the market positioning and the target crowd, H5 game for practitioners to change the idea to develop, opened a new continent.

2.h5 play diverse, more in line with user fragmentation experience mobile game needs and habits

H5 The first way, is to H5 as a marketing tool, the production of cool marketing pages, such as invitation letter. The second is the gaming industry, which uses the H5 demo to help with the native version of the drainage. The third kind is the pure H5 game. At present, Cheetah Browser has hundreds of HTML5 games, such as "hit the plane", "Dou the Landlord", "Chinese Chess", "Black and White Block", "surround the nerve cat" and so on all kinds of game products. In which the actual experience of the "plane" as an example, the game's operating mode for the screen control, simple and fast, in the attack of artillery output, explosion effects, large skills and other aspects of performance. Click on "Play Now" in just a few seconds can jump to the game interface, and then can start a long time entertainment experience, access threshold is very low. As mentioned above, the H5 game has a native performance experience, that is, point and play, plus a convenient gaming experience, more in line with the needs and habits of current players.

3. Provides a variety of profitable channels for game payment

Now more and more CP is doing the game of paying ability, exploring the possibility of paying. Because CP is hard to profit, the industry will stagnate. Fortunately, the current business model is gradually diversified, may be the primary advertising, next, there may be gradually into the game to pay. such as "The Foolish", with the iterative and constantly design the game to pay points. As an engine, you can access the entire developer profit chain by providing other value-added services to developers, such as cloud services, large data services, statistical services, and advertising services. In particular, for H5 this new continent.

4. To optimize the H5 game, more opportunities to open up overseas markets

Overseas H5 games are relatively popular, users of H5 acceptance is very high, but the overseas H5 game ecology is relatively elementary. For example, the overseas H5 development team mostly is two or three person or the giant company, and develops the game still to stay in the fishing, eliminates the class, the painting wind is not exquisite. Against the domestic, H5 game has been very close to the original birth. On the whole, in the current development of overseas markets, the domestic H5 game is a great opportunity to go to sea.

Conclusion：

But will the engine wars further boost the production of more serious H5 games? We wait and see.