Game industry into the film and television has become China's film and television industry upgrade expansion miniature

Just completed the initial public offering of the A-share gaming industry, the Kunlun Worldwide announced recently, will spend 60 million yuan to buy a stake in film and television production companies and Force Chen. Kunlun Worldwide optimistic about the development prospects and investment returns, so for it is the "investment", and for the successful investment in "Small Time" "return" "Peiping no War" and other film and television dramas and Force Chen Light, this is a successful "financing." Gaming industry into the film industry, has become China's film and television industry in recent years to upgrade the expansion of the miniature.

Investment of 60 million yuan, to obtain 3% equity, has research and development, agent "the Clouds 1, 2" "Thousand Army Break 1, 2" "Time and Space Hunter" and other games of the Kunlun net, catch the game industry and film and television industry docking "Golden Bridge." Changchun cultural industry insiders in this analysis, film and video works and game products, in the script creativity and story design stage need to fully research the target user groups, most works or products in the introduction of a shorter life cycle, and two companies "marriage" It makes the imagination of the derivative business of the film and game industry become huge.

All walks of life have a longer period of "singles Alone", which is the only way to primitive accumulation. Once a firm foothold, many industries will start to seek strong cooperation, deep co-operation. To this kunlun worldwide and and force Chen light hand for example, for a film and television company, because the 60 million yuan of shares, the achievement of its market value of 2 billion yuan in the development of new heights, and the Kunlun world of this "march", but also done a full market research after the decision.

I found that, and Li-Chen investment in film and television dramas, nearly 70% of the youth theme, its film and television project audience groups and the Kunlun worldwide development and operation of the game Project user group, has a subtle degree of agreement. In other words, through the two sides to further use the game, film and television data accumulated by the comprehensive screening, analysis, to determine the target group of shared IP groups, through data analysis to study the user group preferences, and then targeted to determine the film and video game types of mutual hatching. Games and film and television industries will be more targeted services to the image and accurate. This behavior is the promotion of industrial upgrading, but also for gamers or film fans of the likes of the GRASP, the participation of respect.

In recent years, the mainland has not really in the sense of a real person starred in the game adapted film works, even if there is "edge", is not a high-quality works. The two companies, if they can better play the game field of resource advantages, will do from the game project to the film and television project value-added development. Chinese fans are expected to make a "Chinese version of the Tomb Raider" such as the hot hope of a game adaptation, as soon as possible. Thus, the need for industrial development or the spiritual needs of the public for recreational and leisure, such "integration" is necessary.