Game industry's "Foxconn" Sweet Music founder Readme

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;   refers to the game music company Sweet Music, outside of the circle of people know, but to talk about the game "Tianlong Eight" background music, may be known to all, the music is from the hand of sweet, in addition it also fencing the "Deer Ding Ji", "disorderly Martial World", "Sword Hero" and "Journey to Ol" and many other games of music. However, the income of sweet music is bucket compared with the income of the game company. Sweet Music founder Xu Xian also self-ridicule company is the game industry "Foxconn": high-intensity work, low income, the bottom of the industrial chain ... Xu currently hopes to kill a blue ocean in the game PR industry.　　The following is Xu Xian Readme. After graduating from the Recording Arts Department of the Beijing Broadcasting Academy, I have worked in TV stations and gaming companies. 2005, because of the optimistic game music, my friend Lu Xiaoxu and I founded the game music Studio Sweet Studio. At that time the professional to do game music is relatively few, we are still troupes. Soon after, we received a big single-for the game "Tianlong Eight" soundtrack, at that time can receive a list because of the introduction of friends, and two of course there are some skills.   In addition, I used the experience of television to make a list of documentaries. At that time, I was more like a literary youth, purely because of the love of music to support the studio, there is work, no work may go out to play. 2009, I will change the studio for the company, which is to sign the convenience of the contract, on the other hand is the promotion of customers.   At present, our business in addition to game music and film and television music, there are game PR marketing planning. Most people think that PR companies will rob us of our business, but that's not the case. Because the PR company is more like an executive company, it probably understands the marketing, but doesn't know the game. And our advantage is that both understand the game, but also know the needs of users. Therefore, we slowly from the simple production of music to complete the transformation of the game PR. And because of the rapid growth of the game PR business, we did 10 million yuan in water last year. I now also consider the formation of sales force to develop the animation industry music, compared to the game, animation will be a larger industry, this is a horizontal business growth.   Many 2 B will encounter customer development problems, we are very comfortable in this respect. On the one hand, I will use my resources to find customers, and then through the customer's derivative services to get more profits, so there is the opportunity to extend from the lowest end of the value chain upward. In addition, you just serve a good customer, many people will find you through Word-of-mouth.   Trouble   customer communication difficulties. Game practitioners are not art backgrounds, so when we give advice a, they often feel that B is right, and even some people think they make more money than you do in a day., who are you to guide me? So, you need a lot of patience to guide your clients over and over again.   a little puzzled. The first is the whole industry cake itself is not big enough, the market is very small, in our field, even if you do not 60% of the market size, while the industry is still in the price war stage. There are also a number of peers who want to buy us, but most of them want to expand quickly to be listed, or want to increase the line of business to get better valuations. But I turned them down because my idea was to do a good job in this industry, not to get a return on capital.   cannot scale. This kind of enterprise relies on the talent of the founder, but my thought is not to be cloned, which is the inevitable problem in the Art field. If you want to do a big scale, you need to constantly strengthen the value of the brand, so that customers only recognize your brand, not only you. The low end of the   value chain. Before, I think the Chinese game music will certainly from the extensive stage towards refinement, which also means that I have more opportunities. But it turns out I was wrong, and the advent of mobile gaming turned this idea upside down because it didn't pay attention to musical effects. In addition, the relationship between the game and music is very poor, the music does not affect the game can play, so we strive to expand horizontally, to the game of public relations to broaden, so as to get rid of the image of the bottom of the value chain.