Game New Outlet: virtual reality

2d picture is not real enough, 3D or even 4D image has been the film, games, animation industry, and more forward-looking virtual reality (VR) concept (usually through the smart eye mask and other devices so that users are immersive in the game, film and television content) gradually from the laboratory to commercial, It is undoubtedly the gaming industry that attaches importance to sensory experience. In the PC, mobile phone and other game terminal competition into the Red Sea, the game industry in the push of virtual reality concept of the landing, and virtual reality has gradually become the new direction of the game industry.

Fresh Air Port

The concept of virtual reality has a long history, but also relatively easy to understand, but the real large-scale access to people's eyes is this year, the industry has been defined as the year of virtual reality, and the expected virtual reality will be the next 3-5 years of the general trend.

Facebook bought the virtual reality hardware maker Oculus 2 billion dollars in March this year, and Oculus can be called a successful member of the virtual reality hardware pioneer, and the OculusRift display has almost become synonymous with virtual reality. Facebook founder Zuckerberg said in a speech to China that virtual reality will also be an important direction for Facebook in the future.

Then, the Giants took a wave of products and plans to stand on the new stage. Google introduced the production of cardboard with the virtual reality head-wearing equipment cardboard, will realize the direction of the mobile phone, the company recently invested in virtual reality manufacturer Magicleap. Sony announces plans to develop virtual reality helmet Project Morpheus. Samsung and Oculus developed the virtual reality helmet Gear VR was recently opened for sale. A recent news that Microsoft will also be launched next June Xbox virtual reality headset equipment.

Soon, the virtual reality of the hurricane also blew into the country. Storm video in September launched the virtual reality glasses Storm Mirror, 3 months later released a new Storm Mirror 2. Ant also recently launched a series of virtual reality equipment. Some entrepreneurs are also trying to play a big, low-cost emerging sector. With the domestic investment in virtual reality of the enterprise slowly emerging, especially at low prices to seize the market, virtual reality has slowly become the focus of attention in the domestic technology.

Complementary and mutual assistance

Although the wind wave of virtual reality has come, but at the initial stage, there is not much product for ordinary users. It is the lack of content to fill the impact of the use of the product experience, which has become the virtual reality of the technology to a wide range of applications of the main obstacle, but also the most difficult problems faced by enterprises.

In fact, virtual reality hardware companies have noticed this problem. The Storm recently announced a series of plans to create a virtual reality industry chain, hoping to work with panoramic photography, virtual games and other teams to cooperate to add more to the device can be rendered content. "The vast majority of Chinese users have not experienced virtual reality equipment, precisely because of the lack of content," Storm audio and video CEO Fengxin frankly.

Industry analysts believe that virtual reality technology is mainly through the senses to bring users immersive experience, and the game is obviously the most in tune with this technology, so is also the most suitable for virtual reality hardware content. Bruce Wooden, the main initiator of the US "virtual reality of Silicon Valley", SVVR that the first buyers of virtual reality devices will be male large PC gamers, especially those with gaming computers and three screens.

On the other hand, the game in the Internet industry belongs to the old industry, the industry in the experience of moving towards the end of the upsurge, the growth rate is also gradually flat. The game industry needs to find a new burst point, the development of virtual reality technology will also lead the direction. "Just now virtual reality technology is still in the laboratory phase, I believe that the future will become the focus of the game industry direction." "The industry analyst said.

Development prospects

The movements of international corporations also herald virtual reality as a new competitive field in the gaming industry. Gaming equipment Giants Microsoft, "We are focusing on virtual reality products, and we are prepared to do so if we are technically ready and have a good entertainment experience," said Sony, who is racing to develop virtual reality products and slow-moving Nintendo. ”

At home, the perfect world announced a few months ago that it would develop virtual reality games. Perfect World Chief Business Development Officer Xu Yijan points out that the development of virtual reality games may replace PC screen, mobile screen and even movie screen in the future, and the perfect is already developing exclusive game for Oculus. "Many things in the world are in a non-linear state of development, so do not think that many things are very far away, easy to be caught unawares." ”

Industry analysts believe that the virtual reality industry is now difficult to call a mature ecological chain, the expansion of the market can only through the strengthening of the upstream and downstream consumer content and application development. The first game, but also need to go through a certain period of grinding, the product into the civil market when it is the real outbreak period.