Game nouveau riche Chovanri: from only 7 dollars to the day millions

As an open platform for Tencent's 7th game, is also the first strategic social game, "Houle three" once occupied half of the Tencent platform, the monthly income reached tens of millions of yuan.

Article | Lingwenting Photography | Wong rehabilitated

If you make a list of the few successful people on the Chinese Internet platform, the first should be the Houle game. To speak more directly, is "Houle Three Kingdoms". As an open platform for Tencent's 7th game, is also the first strategic social game, "Houle three" once occupied half of the Tencent platform, the monthly income reached tens of millions of yuan. To know, the so-called Internet open platform, Tencent alone, more than half market share belongs to penguins. The rapid success of the Three Kingdoms is almost equal to the Houle of the farming and fisheries practitioners.

At the beginning of last year, the "Houle Three Kingdoms" featured a slight social and partial net-game design idea that made the person's eyes bright. This is the closest to the traditional heavy players of a social game, natural for the open platform. For a time, almost everyone is talking about "Houle", but do not know where to come from a person who made such a lucrative game. So far, "Houle three" has created hundreds of millions of yuan income. In the 2011 Apple Store rewind China sales list, "Houle" iphone edition ranked the best-selling game of the year first.

Chovanri really came out of it. Before he started the Houle game, he was not an Internet insider, a gamer, a product, or a technical background. In the outside world, the founder of the Houle game is almost a mystery. A few insiders knew he had a nickname called "Chowa," but didn't know what it looked like. For his Chen, people can only from the early game of the Gold Digger, and other people looking for clues.

This is an entrepreneur who is always in the "Flip wall" state. 2001 University graduation, Chovanri into the Chinese Academy of Sciences System, the first 3 years with others part-time business. 2008, Joe and his partner Huang Jian about million dollars, assembled a gang of little brother two times. Overheard Americans playing social games, thinking that the game was lucrative, he crashed into a completely unfamiliar industry. The first game "Houle Hotel" in Renren small, followed by the "Houle Three Kingdoms" a gun became popular. But in the production of "Houle three", Joe Wanli actually do not play the entry-level happy farm.

Nouveau riche, a lot of people commented on him. Joe Wanli noncommittal. "But you know, I've been up for 8 years." I succeeded in resisting the war. Today I look at any entrepreneur, the suffering they have experienced, I have experienced. "Chovanri to the" entrepreneurial State ". This is the first time he officially told the media about his own business and struggle, he put the "My Struggle" of Joe Wanli condensed into 4 words: cock silk reverse attack.

Big break

The first game "Houle Hotel" is Chovanri organized a number of Chinese Academy of Sciences graduate students to do, the response is good. It and the "farm" series, "Happy Aquarium" is almost Renren's most popular social games, the best time each month has hundreds of thousands of yuan.

The first taste of Joe Wanli soon to the "Houle hotel" to the millions of yuan contract price to a leading company in the industry, he intends to use the money to create a more successful game. 2010 a year, Joe Wanli and his wife, with twenty or thirty people, nest in Beijing Sigma apartment in a three, buried in the development of new games.

"As a layman to do Internet products, you must understand what people think, is how to think." Just be sure to know what your selling point is. Before there is a war theme of social games, plus friends to play this friend, this is not normal, also not in line with human nature. So I judged that the game must not be. "Chovanri said.

The research and development process of "Houle Three Kingdoms" is full of repetition and pain. Joe denied himself again and again. On the line, because of a technical problem, the entire team to endure four or five consecutive overnight. ' It was really hard that time, ' said Joe.

At the beginning of 2011, the strategic Game "Houle Three Kingdoms", which was based on the historical stories of the Three Kingdoms, was launched. The game takes into account the social factors, can arouse the interest of ordinary players, but also with the online game Welt, attracted a part of the traditional heavy players. In Tencent Friend Net, day active user is 400,000; April into the Q-zone, one months the user will be crazy, daily active volume jumped to 4 million, the highest peak when this number reached 10 million.

That means the Houle are starting to make a lot of money.

Chovanri thought it was crazy. "I go to the data every minute, and the data is refreshed every minute." The money went in a rushing way. One day, Joe found that the day has 4 million yuan, he began to sleep at night, every day in the community spend three or four hours non-stop walk back and forth. Later, he heard that Chen in the "legend" when the money can not sleep, a man ran to the park, on the bench inside a night.

"Houle" The most fire time, every day at least million dollars. Chovanri said to his wife: "My wife, my promise to you finally cashed." "But the sudden surge in wealth brought him a climax." "This is not today 100,000, tomorrow 200,000, the last cumulative then to 1 million, 2 million, but a bit will give you 1 million." "Just a few days ago, Chovanri learned a psychological knowledge: If 5 million is a large number, you suddenly get 5 million and a momentary loss of 5 million of the psychological trauma is the same."

In the face of this "comedy Trauma", Chovanri the most, "this is not true." Overnight, he became the legendary nouveau riche. But at the thought that it was the result of the 8-year war, I felt I deserved it. "I've been through so many years that I might be one step behind, and I'll be a long way off." In doing this business or even financing process, we have many times really is only one step will be the overall loss. We've faced too many such things. ”